Summer offers a golden opportunity to boost footfall and increase profits across your farm attraction. With longer days, school holidays, and a surge in rural tourism, it’s essential to plan ahead. In this blog, we’ll share seasonal marketing ideas for summer farm attractions to help you make the most of the sunny season. From family-friendly promotions to creative collaborations, now’s the time to stand out and shine.
School holidays are prime time for footfall at summer farm attractions, so your marketing should focus on family-friendly experiences that stand out. Parents are often looking for affordable, educational, and engaging ways to keep children entertained—and your farm is perfectly placed to deliver just that.
Plan themed activity weeks such as “Mini Farmer Week” or “Sheep Safari Days” that combine fun with hands-on learning. These can be promoted as full-day or half-day events, giving you flexibility and opening up multiple revenue streams—from ticket sales to food, merchandise, and upsells.
To maximise attendance, market events through local parenting Facebook groups, school newsletters, and community pages. Add urgency by limiting numbers or offering early bird discounts.
You can also bundle offers for multiple children or family passes to increase spend per booking.
One of the most powerful marketing opportunities is creating moments your visitors can’t wait to share online. Social media thrives on visual content, so design your farm experiences with photo opportunities in mind.
Set up “Instagrammable” spots like flower-filled wheelbarrows, hay-bale backdrops, or cute animal selfie zones. Add branded signage or hashtags to encourage tagging and increase your online reach. These posts act as free advertising, especially when they’re shared in local groups or seen by friends planning their own summer outings.
You could also run a social media competition—such as “Best Summer Farm Snap”—to boost engagement and grow your following. Offer a small prize like a free return visit, a farm shop voucher, or a produce bundle.
Encouraging user-generated content helps build trust and excitement, turning your visitors into loyal brand ambassadors while extending your farm’s visibility beyond the gates.
British weather may be unpredictable, but with a little creativity, it can become one of your best assets. On hot days, highlight shady picnic areas, splash zones, or ice cream stalls. When a heatwave hits, promote last-minute “cool-down” offers—like free lollies for kids or discounted entry before noon.
Use weather apps to plan flexible promotions, and communicate them clearly across your social media channels and email list. Flash deals tied to temperature spikes (e.g. “25% off if it’s over 25°C!”) can create urgency and increase bookings on quieter days.
On cooler or damp days, pivot your messaging to indoor attractions, covered seating, or warm treats from your farm café. Weather-responsive marketing shows that your business is adaptable and thoughtful, which builds customer trust.
By staying one step ahead of the forecast, you can keep footfall high all summer long—rain or shine.
Summer is the ideal time to team up with other rural or tourism-based businesses to expand your reach and offer more value to visitors. Consider partnering with local food producers, artisans, or entertainment providers to host joint events like farm feasts, open-air markets, or wine and cheese evenings.
These collaborations give you access to each other’s customer bases and create a buzz around unique, limited-time events. They also give your social media and email marketing more variety—promoting not just your attraction, but a broader local experience that appeals to holidaymakers and day-trippers alike.
Start by connecting with businesses that share your values or customer profile. A glamping site might collaborate with a nearby vineyard, or a petting farm could host children’s storytellers or craft sessions. These cross-promotions are a great way to increase brand exposure, boost bookings, and foster a sense of community that resonates with summer visitors.
Summer brings a surge of curious visitors eager to learn more about where their food comes from. Turning your farm into a fun learning environment not only enriches their experience but also builds a stronger connection with your brand.
Educational activities—such as sheepdog demos, milking parlour tours, or wool-spinning workshops—offer something different from the average day out. These interactive experiences can be marketed as unique summer highlights, perfect for families seeking both entertainment and enrichment.
For younger children, consider introducing “junior farmer” trails or stamp-collection activity sheets that guide them around the farm with facts and fun challenges. For older audiences, short talks or Q&A sessions add extra value to farm tours or ticketed experiences.
Educational offerings are especially effective for farm attractions focused on sustainability or rare breeds, helping you stand out with meaningful content. Plus, they provide excellent blog, video, and social media material for your wider summer campaign.
Even the best summer events will fall flat without the right promotion. To maximise bookings and visibility, your marketing should span multiple channels—email, social media, local press, and community networks.
Use Instagram Reels to showcase behind-the-scenes footage or teaser clips of upcoming activities. These short-form videos are highly shareable and perfect for capturing attention from new audiences. Facebook groups, especially local or parenting-focused ones, are also ideal for reaching families planning days out. Just be sure to follow group rules and focus on informative, engaging posts rather than hard selling.
Email remains a valuable tool for last-minute offers, event announcements, and exclusive deals for loyal customers. A weekly “What’s On at the Farm” email helps keep your business front of mind during the busy summer season.
By combining your outreach across platforms, you create a cohesive, visible presence that drives more traffic both online and through the farm gate.
Limited-time offers create excitement and encourage quicker purchasing decisions—perfect for the fast-paced nature of summer. Seasonal exclusives could include picnic-ready produce boxes, farm-made ice creams, or one-off workshops like “Make Your Own Strawberry Jam.”
Promote these offers as summer-only experiences that won’t be available later in the year. This not only drives urgency but also positions your farm as a go-to destination for special seasonal treats.
You might also consider adding value with bundles, such as combining entry tickets with a tasting platter or children’s activity pack. These extras can increase average spend and enhance the overall visitor experience.
Use countdowns on Instagram Stories, callouts in your email newsletters, and prominent mentions on your website to highlight these time-sensitive offers. Including exclusive summer products or events in your farm attraction marketing gives customers another reason to visit—and to tell their friends about it too.
With the right planning and creativity, summer can be your most profitable season yet. From themed events to smart collaborations, there’s no shortage of ways to shine. Need help putting your ideas into action? Book a free marketing strategy session and let’s make this summer your best one yet.
