Creating engaging blog content might feel like a daunting task, but it’s one of the simplest and most effective ways to market your farm diversification business. From boosting your visibility on Google to helping you tell your farm’s unique story, blogging plays a vital role in building trust with your audience. In this guide, we’ll walk you through how to generate blog ideas, structure your content, and make blogging a natural and rewarding part of your farm marketing strategy.
When we talk about blogging for marketing, we’re not talking about writing long essays or rambling updates about your week. A good blog is a strategic piece of content that serves multiple purposes.
First and foremost, blogging improves your website’s SEO (search engine optimisation). When you publish regular, keyword-rich content that answers your ideal customer’s questions, you increase your chances of showing up in search results on Google. This is especially important if you sell online or rely on booking enquiries through your website.
Beyond that, blogging allows you to educate your customers—not just about your products, but about why they matter. Blogs are the ideal space to explain what makes your lamb different, how your wool is processed, or why your glamping site is rooted in sustainability. You’re not just selling a product; you’re selling values, ethos, and expertise. And customers are far more likely to buy from businesses that they understand and trust.
Importantly, blog content doesn’t just live on your website. It can be reused across social media, email newsletters, printed flyers, or even QR codes in your farm shop. With just one blog, you can generate weeks’ worth of marketing content.
Want tailored support? Our Marketing Coaching Package includes content planning and blog support – perfect for farm shops, food producers and small-scale diversification ventures. Find out more here.
One of the biggest barriers for most farmers isn’t writing the blog—it’s figuring out what to write about in the first place. Fortunately, you’re probably sitting on more blog content than you realise.
Start by thinking about the questions customers often ask you. Do people regularly ask about how your animals are raised, or what breed you farm with? Are they unsure how to cook a particular cut of meat? Do your glamping guests ask what to do in the local area?
Every one of these questions is a blog waiting to be written.
To dig deeper, consider the pain points, fears, or interests of your ideal customer. If you run a dairy diversification, perhaps your customer is a conscious shopper concerned about animal welfare. A blog titled “Why We Use Mob Grazing on Our Dairy Farm” would both educate and reassure. If you sell fibre products, a blog like “What’s the Difference Between Wool and Alpaca?” can help customers choose the right product and showcase your knowledge.
You can also use tools like:
A great place to keep these ideas is in a monthly content calendar. This gives you structure and helps you align blogs with marketing campaigns or seasonal product launches.
Still stuck? Try these simple idea sources:
Use numbers and curiosity in your blog titles to grab attention:
Pro Tip: Odd numbers and list formats work especially well. People are 3–7 times more likely to click a blog that includes a number in the title.
Let’s explore some example blog ideas tailored to different types of diversified farm businesses:
Still not sure what to write about? Our Free Marketing Strategy Workbook includes a blog planner to help you brainstorm content that suits your business goals.
Once you’ve chosen your topic, the next step is to structure your blog so that it’s readable, helpful, and searchable.
Start with a clear headline. Use keywords that your customer might search, and try including a number or emotional hook (e.g. “5 Easy Ways to Cook Our Lamb Chops” or “The Real Story Behind Our Wool”).
Use short paragraphs, relevant subheadings, and natural language. Don’t try to sound overly formal—your blog should feel like a conversation with your customer. Include images or videos from your farm to break up the text and add authenticity.
End with a clear call to action—what should the reader do next? Book a stay? Order a box? Sign up to your newsletter? Link directly to the relevant page on your site.
If you use WordPress, tools like Yoast SEO make it easy to check things like keyword density, meta descriptions, and readability.
Writing a blog is just the beginning. To get the most from your efforts, promote it strategically across your other marketing channels.
Here’s how to make sure your blog reaches the right people:
You can also reuse the content: break it down into smaller posts for Instagram or Facebook, turn tips into a reel, or even create a short video version. Repurposing content saves time and helps build consistent messaging.
Blogging isn’t just about churning out content—it’s about building relationships with your customers, helping them understand your values, and encouraging them to take action.
If you’re unsure where to begin, or need help planning your content, we’ve created a Free Farm Marketing Strategy Workbook designed specifically for farm diversification businesses. Inside, you’ll find blog planning tools, idea prompts, and guidance on how to align your marketing with your business goals.
Whether you’re writing your first blog or revamping an existing content strategy, remember: your farm has a story worth telling. And there are customers out there waiting to hear it.
