Farm marketing – 13 blogs to write for your game business
Writing blogs for your game business is one of the best ways to improve your farm marketing and search engine optimisation. But coming up with ideas can be hard, so we have compiled a list of blog ideas to keep you going for the whole year and beyond.
As a game business, there are a few different types of blogs you can write, so we have broken our blog ideas into blog types.
Marketing your game business with recipe blogs
Recipe blogs are an extremely effective farm marketing tool for any business that produces food or drink products. As a game business, you may find some customers struggle to think of recipes to use for less common game meats such as partridge. By creating recipes using your game products, you can help customers try new products while also improving the visibility of your website.
Where possible, try to make your recipes as seasonal as possible. This could be as simple as BBQ recipes for the summer and stews for the winter, but also consider the availability of that game at different times of the year.
Here are three recipe blog ideas to get you started:
Venison Chilli: Venison is a popular game meat that is low in fat and high in protein. Why not share a recipe for a hearty venison chilli that can be enjoyed on its own or served over rice? You can use traditional chilli ingredients like onions, peppers, and tomatoes, but swap out the minced beef for minced venison. Add some spices like cumin, chilli powder, and paprika to give it a flavourful kick.
Pheasant Pot Pie: Pheasant is another game meat that can be used in a variety of dishes. Consider sharing a recipe for a pheasant pot pie that is perfect for cooler weather. You can start by making a roux with butter, flour, and chicken broth, then add vegetables like carrots, celery, and onions. Dice up some pheasant meat and add it to the mixture. Top with a flaky pastry crust and bake until golden brown.
Duck Breast with Blackberry Sauce: Duck is a rich and flavourful game meat that pairs well with fruit sauces. Consider sharing a recipe for pan-seared duck breasts with a blackberry sauce that is sure to impress. Start by seasoning the duck breasts with salt and pepper, then sear them in a hot pan until they are crispy on the outside and cooked to your desired level. To make the blackberry sauce, simmer blackberries with a little sugar and red wine until they have broken down and thickened. Serve the duck breasts with the sauce spooned over the top.
Marketing the health and nutrition benefits of game meat
As a game producer, you are likely well aware of the nutritional benefits of game. But for many people this is new information, so an ideal blog idea is to educate your customers about the nutritional benefits of the game meats you offer. Share tips on how to cook them to retain their nutrients and promote a healthy diet.
Here are 4 possible blog titles about the benefits of eating game.
Why Game Meat is a Great Addition to Your Diet
Why You Should be Eating More Game Meat
Why You Should be Swapping Beef for Venison this Winter
5 Reasons to Eat Pigeon, Partridge and Pheasant.
In your blogs, remember to talk about the high protein content and low fat content. You can also mention that many game meats have high levels of zinc, iron and vitamin B12. You can also compare the pros and cons of different game meats, or compare the benefits of game meat to other meats, for example, beef vs venison.
You can add to these blogs by including customer feedback, either from customers who are eating for the nutritional benefits or those who have changed their diet to include more game meat after reading your blogs. This will help build trust in your brand and increase the likelihood of repeat purchases.
Educating your audience with butchery blogs
Depending on how you sell your game meat, your customer may wish to butcher the meat further at home. This can be a daunting task for those new to butchery or processing game, particularly game birds. Writing blogs that give step-by-step guidance on how to prepare and butcher different game meat can help remove this barrier to purchase, while also increasing your visibility. Blogs you could write include:
How to Butcher a Pigeon
Step-by-Step Guide to Butchering and Preparing Partridge
What Cut of Venison is Right for You and How to Prepare it
This can also be an opportunity to explain why different types of game meat are processed and butchered in different ways, or why they are sold more or less butchered. For those customers who don’t want to butcher their own game, it also highlights the effort and skill that goes into preparing the meat and why those cuts that have been dressed to a greater extent are more expensive.
Educating your audience through sustainability blogs
Game meat is often a very sustainable option and this can be overlooked by those outside of the game industry, so this is an ideal opportunity to educate your audience through blog content.
Write sustainability blogs that highlight your company’s commitment to sustainable and ethical meat sourcing. Share your game rearing and sourcing processes and explain how it benefits the environment. Possible blog titles include:
7 Reasons Game Meat is a Sustainable Option
5 Ways [insert business name] is Supporting the Environment and Protecting Nature in our Area
Where and How do we Source Our Venison
What are the benefits of blogging for your game meat business?
Why is blogging so useful for your game meat business?
It improves your online visibility, so more customers can find you on Google
It provides content that can be recycled for other marketing channels such as social media
It educates your customers about why they should buy from you
It allows you to encourage customers to try new things by tackling “fears to buy”
It gives you a platform to educate the public and explain the value of game meat production in today’s world.
One of the best things you can do to improve the visibility of your website is to create targeted blog content that is search engine optimisation (SEO) friendly. To make blogs SEO friendly, you need to cover topics that resonate with your ideal client and match how they search for your solution or business online. You can use guesswork to do this, but we would always recommend having keyword analysis completed to have a clearer picture of the topics and phrases you should be focusing on. Get in touch with our friends at SEO Angel for help on this. You will also need to make sure you understand how to upload blogs to your website and check the SEO settings while doing this. For WordPress sites, Yoast is a very easy way to make sure you have checked off all the SEO tasks during the upload process.
You might be surprised to learn what words or phrases your customers are searching for online, or more importantly, what words they aren’t using. You might think your customers would be interested in searching for your business via terms like wild venison, but it may turn out that high-protein meat is a more effective term for gaining visibility.
Why do we use numbers in our blogs?
You will notice many of the blog titles suggested in this blog, and many on our website, have numbers in them. This is for a good reason. Statistically, people are far more likely to click on a blog that is in a list format or has a number in the title. In fact, depending on your industry, it is up to 7 times more likely that someone will click on the blog if it has a number in the title.
The choice of number is also important. Human psychology means we are more likely to engage/notice some numbers over others. Prime numbers such as 3, 5, and 7 are top of this list, but 10 also ranks well, as do odd multiples of 7, such as 21 and 35. For most blog content, I would try to stick to 3, 5, 7, or 10, as any more than that can become too long or the quality of the content will drop which has a negative impact on SEO ranking.
Using numbers can also be helpful if you are not a keen or confident blog writer, as it can help to focus your thoughts and encourage you to complete sections of the blog like a checklist, making the process less painful.