Flame_Marketing_Logo_Trans_Dark_SmallFlame_Marketing_Logo_Trans_Dark_Smallflame-mobile-logoFlame_Marketing_Logo_Trans_Dark_Small
  • Home
  • Our Marketing Solutions
    • Firestarter Marketing Strategy
    • Firecracker Social Media Strategy
    • Create YOUR Bespoke Marketing Solution
  • Shop
  • About Us
  • Blog
  • Contact Us
  • FAQ
farm marketing
Farm marketing: Using LinkedIn to market your farm business to corporate clients
September 7, 2023
Farm Marketing Strategy
How to Ensure Your Farm Marketing Reaches the Right People
September 28, 2023

Farm Marketing: How to Use Social Media to Market Your Farm Business

September 22, 2023
Categories
  • Marketing Advice
Tags
farm marketing

Farm Marketing: How to Use Social Media to Market Your Farm Business

More and more farms are diversifying into customer-facing businesses such as meat boxes, farm shops, glamping and so on. But to make these businesses successful, farmers need to consider their farm marketing. For many farm diversifications, social media can play a key role in the farm marketing strategy, and understanding how to use social media strategically for your farm business is central to getting the most out of it. 

Why is social media a useful tool for farm marketing? 

Social media is used by the vast majority of British consumers, so it provides businesses with an effective method to target their customers. It also allows businesses to create and maintain a digital presence relatively easily, while also offering the opportunity to have two-way communication with your audience. This two-way communication is something that is often overlooked by businesses, but as the name suggests, to get the most out of social media you should be social. 

Some of the most successful businesses on social media have achieved this success by engaging with their audience and making their audience feel heard by the business. This not only makes customers feel valued, but also provides the chance to gain insight into customer preferences and behaviours. A simple example of this could be allowing customers to vote on the new flavour of the week for a milk vending machine. 

Choosing the right social media platform for your business

There are a whole host of different social media platforms out there, and you can’t effectively market your business on all of them. You need to work out which platforms will be more effective for your business, and there are a few questions you can ask yourself to work this out: 

  • Who is my ideal customer? 

The first question you should ask yourself when considering any marketing or business strategy is “who are my ideal customers?”. The same is true for social media.

If you just said ‘’everyone’’, you need to rethink. Digital marketing is only effective when you are targeted in your approach, and if you are trying to market to everyone, you will end up marketing to no one. The more you dig down into who your customers really are, the more effective your marketing will be.

  • Which social media platforms do my ideal customers use, and why? 

It is likely that your ideal customers will use one or two social media platforms far more than others. You can look up the demographics of each social media platform online, and the key is to look for “active users” as these are users who engage with the platform regularly. You might be surprised to learn that 44% of the UK population uses Facebook daily, and the average age of an active user on Instagram is 30. 

You will also need to consider why a customer is using a platform, and what mindset are they in while using it. Those on LinkedIn are likely to be in a more “workplace/professional” mindset than the same customer while using Instagram. 

  • Which platforms do I (or someone on the farm) use currently and feel comfortable with? 

It is much easier to be consistent with your social media marketing if you choose a platform that you already enjoy using and are comfortable with. It is likely that there is an overlap between the platforms you like and the ones your customers like. But if not, consider whether other family members might be a better fit for dealing with social media for your farm business. 

  • What type of content do I feel comfortable creating? 

Much like choosing a platform, creating social media content consistently is much easier if it’s a content type that comes naturally to you. Some people are great at taking pictures, others love doing videos to the camera, and some are good with words. Picking a platform that complements your own skills will make your life easier and your marketing more effective. 

And don’t think this means you have to be amazing at creating content right away; you just have to enjoy the process and be willing to practice and develop those skills. 

Once you have answered these questions, you will likely have one or two platforms that stand out as good choices for your business. Start with the most ideal platform and, once you feel confident using it, you may like to add one or two more platforms to your farm marketing strategy. Most small–medium businesses should only ever need 1–3 social media platforms. 

Planning your farm marketing strategy for social media

Once you have established who you are targeting and where you are targeting, you can start to think about your wider farm marketing strategy. At this stage, it is worth considering what role you are expecting social media to play within your business strategy. For example: 

  • Are you using social media for brand awareness? Or sales and purchases? 
  • How will your social media marketing complement your other marketing channels? 
  • What goals do you have for your social media marketing? And your business? 

You will need to use different strategies and tactics within your social media marketing to achieve different goals, so it is important to have a clear picture of what you want to achieve. 

For most businesses who are new to using social media or who don’t yet have a significant following, I would start by focusing on attracting new followers who fit your ideal customer profile. Focus on engaging and educational content that targets your ideal customers, and try to focus on strategies that push your content to non-followers. 

For example, on Instagram, Reels are more likely to be watched by non-followers than posts or stories. If you are using Facebook, you may want to consider a paid advertising campaign or engaging in Facebook groups to reach new people. Once someone is following you, then they are a more captive audience where you can start to introduce more sales-focused content.

The time demands of farm marketing can be very draining, particularly if you lack the skills and passion for the tasks. This is where a marketing company can help provide expert guidance or simply manage the farm marketing for you. As farm marketing specialists, we have access to technology, skills and expertise, which means we can be far more efficient in supporting your farm business through its growth journey. To find out more, you can book a consult here. Check out our done-for-you packages here, or if you prefer, have a look at our coaching packages here.  

Share
1

Related posts

online communities for farm brands
May 20, 2025

Building an Online Community Around Your Farm Brand


Read more
video marketing for glamping and agritourism
April 25, 2025

Utilising Video Marketing to Showcase Your Farm Stay Experience


Read more
social media graphics for farm businesses
April 10, 2025

How to Design Eye-Catching Social Media Graphics for Your Farm Business


Read more

Get in touch

Book a call with us today
Phone & Email
01803 814 147
info@flamemarketingltd.org

Location

Office Address
Clennon,
Denbury Cross,
Ipplepen,
Newton Abbot,
TQ12 5TP.

Privacy Policy

Instagram


5 Instagram Reel ideas to market your artisan-spir
5 Instagram Reel ideas to market your artisan-spirit farm business

🍸 Why do we use [insert unusual ingredient] to make our [insert spirit]?
🍸 A tour of our distillery! What system do we use?
🍸 3 ways we are making our [insert spirit] carbon-neutral!
🍸 How do we make [insert spirit]? See our behind-the-scenes process!
🍸Cocktail Masterclass
🍸 Which spirit should I choose for my cocktail?

Do you use reels for your business?


Alternative meat products to add to your farm busi
Alternative meat products to add to your farm business - Charcuterie 

Charcuterie can be an excellent option for extending a product range as the products can be made from your existing meat supplies, or you could choose to team up with a local charcuterie business. 

Additionally, the shelf life of charcuterie products is often significantly longer than other meat-based products. Charcuterie also often uses less desirable parts of an animal, such as in the case of using cheaper cuts in salamis.


Instagram Reel ideas for your dairy diversificatio
Instagram Reel ideas for your dairy diversification

🧀 What happens to male calves on our farm?
🧀 A tour of our milking parlour! What system do we use?
🧀 Why do we use mob grazing for our cows? And what is it?
🧀 How do we make our ice cream? See our behind-the-scenes process!
🧀 Cheese tasting masterclass
🧀 Which cheese should I choose for my cheese board?
🧀Why should you buy milk from vending machines rather than from the supermarket?

 #cheese #britishcheese #dairy #dairyuk #britishdairy #milk #milkvendingmachine


8 farm diversification options for livestock farme
8 farm diversification options for livestock farmers

1. Milk vending machines – for dairy diversification
2. Crop mazes – for kid-friendly farm diversification
3. Shepherd Huts – the classic farm diversification
4. Glamping – the agritourism option
5. Ice cream – the tasty farm diversification
6. Storage containers – the commercial farm diversification
7. Clay pigeon shooting – for estate diversification
8. Growing truffles – the high-end farm diversification

If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend you book a consultation with us.

 #lamb #hogget #beef #organicfarming #pork #rarebreed #highwelfaremeat #agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation


Diversification idea – wool business!
Why choose a

Diversification idea - wool business!
Why choose a wool business?

A wool, yarn or fibre business can be an effective farm diversification for adding value to something that is often a by-product of the sheep farming sector. But there are also lots of other types of fibre to consider, from alpaca to plant-based fibres. Fibre businesses are useful for bringing in additional income on a smaller scale and tend to work well alongside a wider farm business strategy or even as a way to make money from your smallholding.

Fibre businesses can range from selling raw fleece through to spinning yarn and even dying yarns. 

Do you sell wool or fibre from your farm?

 #wool #yarn #knittinguk #felting #sheep #rarebreedsheep #britishwool #handspunyarn


How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

#glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation


Video content for wool businesses needn’t be har
Video content for wool businesses needn’t be hard. Some ideas could include:

🐑 How is it made videos – show the processes within your business, such as spinning
🐑  Why do we do … – explain your practices and educate your audience
🐑  Product reveals – show your new products dressed and displayed in the best possible light
🐑  Before and after – show your goods before and after processes: from sheep to yarn,
🐑  Meet the team – show yourself or your team behind the business.


Want to transform your farm business?
Are you read

Want to transform your farm business?
Are you ready to take your agri-business to the next level?

Instalment option - 6 monthly instalments of £1250
One time payment - We offer a 10% discount making it just £6750

Find out more on our website - go to the link in bio

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation
http://ow.ly/UGvu50DYWn4


© 2020 Flame Marketing. All Rights Reserved.
0

£0.00

✕

Login

Lost your password?

Create an account?

  • →
  • Phone
  • Email