Bringing the farm to life through engaging content is the key to attracting schools and families to your educational farm experiences. Storytelling helps showcase the magic of hands-on learning—whether it’s children bottle-feeding lambs or discovering where their food comes from. Well-crafted content builds excitement, fosters trust, and encourages bookings.
To create content that truly connects, it’s essential to understand the differing needs of schools and families when visiting your farm.
Schools require content that aligns with the National Curriculum, covering topics such as food production, biodiversity, and sustainability. Teachers also need reassurance about risk assessments, safeguarding policies, and educational value.
Parents and children seek hands-on, engaging activities like animal feeding, treasure hunts, or craft workshops. Content should emphasise fun, adventure, and connection with nature.
How to tailor content: Use bright visuals, short social media videos, and blog posts that highlight family-friendly experiences. Offer downloadable activity packs such as farm bingo or scavenger hunts to build excitement.
By understanding and addressing the unique needs of both groups, you can craft compelling content that ensures your educational farm experiences appeal to the widest audience possible.
Providing free, high-quality resources is a fantastic way to attract schools and families to your educational farm experiences. Whether it’s worksheets for teachers or activity packs for children, these materials help extend the learning beyond the farm visit, making your offering even more valuable.
Teachers are always looking for engaging curriculum-aligned resources, especially those that bring classroom learning to life. You can explore curriculum requirements here.
Farm-related worksheets can cover a variety of subjects:
Providing pre-visit worksheets allows teachers to introduce farm-related topics before the trip, while post-visit activities help reinforce key learning points. To explore more educational materials, you can visit Countryside Classroom, a fantastic resource hub for food, farming, and environmental education.
Families want fun and hands-on experiences when they visit a farm. By offering printable activity packs, you can enhance their engagement and create lasting memories. Examples include:
These printables can be downloaded from your website, included in email newsletters, or handed out at events and farmers’ markets.
You don’t need to be a graphic designer to create professional-looking worksheets—free tools like Canva make it easy! Canva offers customisable templates, allowing you to design branded worksheets, activity sheets, and posters with minimal effort. Simply choose a template, add your farm’s branding, and tailor the content to your audience.
For added impact, consider:
By offering valuable free resources, you not only support teachers and parents, but also establish your farm as an educational hub—making schools and families more likely to book a visit.
Social media is a powerful tool for promoting educational farm experiences, helping you reach both parents and teachers in an engaging way. Choosing the right platforms ensures your content connects with the right audience.
Content Ideas to Boost Engagement
By using a mix of platforms and content styles, you can create a strong online presence that attracts families and educators to your farm.
Email marketing is a powerful tool for staying connected with teachers and families, ensuring they keep your farm in mind for future visits. Unlike social media, where posts can be missed, emails land directly in inboxes, allowing you to share updates, exclusive offers, and educational resources consistently.
Setting up a membership group for schools adds extra value and encourages repeat visits. Benefits could include:
A simple email sign-up form on your website can capture interested teachers. Platforms like MailerLite or Keap can help manage your list and automate welcome emails.
Want to maximise your farm’s email marketing? Read our Email Marketing Strategies blog for more expert tips!
A dedicated blog or resource hub on your website is a fantastic way to attract schools and families while positioning your farm as an educational destination. By offering lesson plans, activity sheets, and informative blog posts, you provide ongoing value beyond the farm visit, helping teachers and parents engage children with food and farming.
What to Include in Your Resource Hub
By consistently updating your resource hub, you create a go-to learning platform that encourages repeat visits and strengthens relationships with schools and families.
Want help marketing your educational farm experience? Get in touch for expert advice!
