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14 start-up farm business tips from farmer and founder of luxury food brand

August 31, 2022
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14 start-up farm business tips from farmer and founder of luxury food brand

Annabel Makin-Jones is a fifth-generation farmer and founder of the luxury food brands Annabel’s Deliciously British and Tame & Wild. Her farm business focuses on providing high quality BritishFarm Diversification fruit products including preserves and sparkling fruit and botanicals drinks. She shares her tips for starting up a farm business.

1. Trust your gut

Starting your own business will never be as easy, but if you really believe in your idea, then don’t give up on it and trust your instinct. It’s normally pretty spot on.

Believe in yourself – you know so much more than you might think you do.

2. Take risks

There will always be uncertainties, so don’t let the fear of failure prevent you from making decisions.

Not everything will work as you hope, but stick at it and be consistent.

Ultimately, if you don’t make mistakes, you never learn and get better at what you do.

It’s impossible to totally disregard thoughts of failure, but try to focus on the present and the positive.

3. Staying power

Farmers have this in spades – and it’s vital if you are the driving force behind a company.

If you can’t commit to the hard work, then your business won’t be successful and will never work out as you had hoped.

4. Take responsibility

It’s important to understand your role and impact. For example, as a brand, we are trying to become more sustainable in our practices.

Sustainability isn’t just about big brands – we should all be doing our bit.

Whether you are a primary seller, retailer or wholesaler, everyone has a role to play in making more sustainable choices within their companies.Farm Brand

Remember – your reputation is gold when it comes to doing business.

5. Invest in staff

You’re only as good as the people you employ.

A good employee is someone who is trustworthy, has initiative, isn’t afraid to get their hands dirty and, most importantly, cares about your company.

As the farming industry is so far from being a typical 9-5 job, you need people who are completely committed to their role and want a sense of belonging within a company.

6. Have faith in yourself

As an example, it took me 18 months to get my Tame & Wild products stocked in Daylesford.

I had a number of setbacks that were out of my control, including a cancelled order before the first lockdown. As you can imagine, I was heartbroken as it was such a big deal for a small brand.

It then took 18 months to get the order back due to changes in working practices, buyers, and for people to resurface from covid. Faith and a little patience goes a long way, though.

7. Have a vision

If you have a vision for your brand that you are passionate about, be prepared to own it and see it through to fruition, despite any knock-backs that come your way.

Be tenacious, never give in, and retain that love and passion for your products.

8. Embrace technology

Technology is essential in helping to develop a scaleable business, so be prepared to embrace it to support increasing levels of turnover while remaining respectful to the more traditional ways of doing things.

9. Stay on your toes

Learn to adapt to situations you can’t control. You need to be prepared for any eventuality.

Farmers are no strangers to unpredictable weather, but it’s important to know how to be both pro-active and reactive to all scenarios.

10. Be honest

Your brand must stand for something and you need to be able to explain your ethos with confidence and be open about your methods and sustainability.

As the expert, you are responsible for educating the consumer with trustworthy information about your products.

11. Trust the process

Creating a start-up will see you go through many highs and lows.

Often the lows will feel more frequent than the highs, but these are your learning opportunities.

Don’t forget to reflect, ask questions, analyse and take lessons from successes as well as failures. Trust, learn and grow.

12. Listen to advice

Starting a business or brand takes a bucketful of ambition, bravery, and inspiration.

You will have many people offering their two pennies worth, and it’s worth listening.

Their advice may or may not be what you want to hear, and you don’t have to necessarily take it on board, but you do learn from others.

Make sure you meet new people who share the same passions as you, this will give you added support and motivation when times feel tough.

13. Your brand is everything

How people perceive your business during the start-up phase is crucial to its long-term success.

This means going out of your way to take positive steps towards brand recognition.

Stay true to your word and your brand and keep your priorities clear, know what is important to you and make your decisions accordingly.

14. Network

Some of the benefits of this include the opportunity to exchange ideas and gain new insights, discuss challenges and ways to overcome these, along with developing long-lasting relationships with mutual benefits.

Say “yes” to networking invites that come your way – it will be worth it!

Annabel’s West Yorkshire-based business supplies a range of products including fresh fruit, flowers, preserves, yoghurt, honey and gin to top restaurants and retailers, including Booths and Ocado.

Find out more on Annabel’s website.

If you are planning a farm marketing strategy to promote your farm business we would also recommend seeking support from marketing advisors, you can Check out our farm marketing strategy guide here, or you can book a consultation with us here.

Article taken from Farmers Weekly

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5 Instagram Reel ideas to market your artisan-spir
5 Instagram Reel ideas to market your artisan-spirit farm business

🍸 Why do we use [insert unusual ingredient] to make our [insert spirit]?
🍸 A tour of our distillery! What system do we use?
🍸 3 ways we are making our [insert spirit] carbon-neutral!
🍸 How do we make [insert spirit]? See our behind-the-scenes process!
🍸Cocktail Masterclass
🍸 Which spirit should I choose for my cocktail?

Do you use reels for your business?


Alternative meat products to add to your farm busi
Alternative meat products to add to your farm business - Charcuterie 

Charcuterie can be an excellent option for extending a product range as the products can be made from your existing meat supplies, or you could choose to team up with a local charcuterie business. 

Additionally, the shelf life of charcuterie products is often significantly longer than other meat-based products. Charcuterie also often uses less desirable parts of an animal, such as in the case of using cheaper cuts in salamis.


Instagram Reel ideas for your dairy diversificatio
Instagram Reel ideas for your dairy diversification

🧀 What happens to male calves on our farm?
🧀 A tour of our milking parlour! What system do we use?
🧀 Why do we use mob grazing for our cows? And what is it?
🧀 How do we make our ice cream? See our behind-the-scenes process!
🧀 Cheese tasting masterclass
🧀 Which cheese should I choose for my cheese board?
🧀Why should you buy milk from vending machines rather than from the supermarket?

 #cheese #britishcheese #dairy #dairyuk #britishdairy #milk #milkvendingmachine


8 farm diversification options for livestock farme
8 farm diversification options for livestock farmers

1. Milk vending machines – for dairy diversification
2. Crop mazes – for kid-friendly farm diversification
3. Shepherd Huts – the classic farm diversification
4. Glamping – the agritourism option
5. Ice cream – the tasty farm diversification
6. Storage containers – the commercial farm diversification
7. Clay pigeon shooting – for estate diversification
8. Growing truffles – the high-end farm diversification

If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend you book a consultation with us.

 #lamb #hogget #beef #organicfarming #pork #rarebreed #highwelfaremeat #agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation


Diversification idea – wool business!
Why choose a

Diversification idea - wool business!
Why choose a wool business?

A wool, yarn or fibre business can be an effective farm diversification for adding value to something that is often a by-product of the sheep farming sector. But there are also lots of other types of fibre to consider, from alpaca to plant-based fibres. Fibre businesses are useful for bringing in additional income on a smaller scale and tend to work well alongside a wider farm business strategy or even as a way to make money from your smallholding.

Fibre businesses can range from selling raw fleece through to spinning yarn and even dying yarns. 

Do you sell wool or fibre from your farm?

 #wool #yarn #knittinguk #felting #sheep #rarebreedsheep #britishwool #handspunyarn


How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

#glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation


Video content for wool businesses needn’t be har
Video content for wool businesses needn’t be hard. Some ideas could include:

🐑 How is it made videos – show the processes within your business, such as spinning
🐑  Why do we do … – explain your practices and educate your audience
🐑  Product reveals – show your new products dressed and displayed in the best possible light
🐑  Before and after – show your goods before and after processes: from sheep to yarn,
🐑  Meet the team – show yourself or your team behind the business.


Want to transform your farm business?
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Want to transform your farm business?
Are you ready to take your agri-business to the next level?

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One time payment - We offer a 10% discount making it just £6750

Find out more on our website - go to the link in bio

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation
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