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farm diversification
Farm diversification: 7 things to consider when marketing your direct meat sales
November 30, 2021
farm marketing
Direct farm marketing is key at goose farm
December 3, 2021

CLA: Rural firms to ‘lose out on millions’ after funding cut

December 1, 2021
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CLA: Rural firms to ‘lose out on millions’ after funding cut

Rural firms are set to lose out on hundreds of millions under revised funding plans unveiled in the recent Budget, the Country Land and Business Association (CLA) has warned.

The CLA, which represents 28,000 rural businesses and farmers, has criticised the government for removing support aimed at levelling up the rural economy. The group found that spending plans under the UK Shared Prosperity Fund (UKSPF) will lead to a shortfall of £315 million for rural businesses over a seven-year period.

The figure represents the discrepancy in funding assigned to tackling regional economic disparities through the EU’s Structural and Investment Funds (ESIF), versus what will be received under the UKSPF to bolster rural productivity. But the government’s new plans signal a marked shift from previous EU investment models, where rural areas benefitted from a ringfenced fund every year.

Closer inspection of the 2021/2022 Budget shows that there will be no dedicated funding in the UKSPF for rural businesses, as the ESIF rural fund had already been allocated for 2020/2021. This means rural businesses will be unable to access the grant for the next three years, the CLA warned.

The funding has traditionally helped to fund 40% of the capital expenditure required to diversify farms into high-growth, high-productivity sectors such as tourism, food processing and digital creativity.

With rural areas 18% less productive than the national average and earnings 10% lower, the CLA warned this cut would damage the levelling-up agenda.

The spending cut comes at an already financially testing time for farmers and landowners amid reductions in Basic Payments (BPS). CLA President Mark Bridgeman explained that rural economy was already 18% less productive than the national average.

“Plans under the UKSPF make a mockery of the government’s promise to level up,” Mr Bridgeman said, “This cut is a major backward step. When we speak of levelling up, we have a tendency to think of it purely in terms of the north/south divide, but too often there is a lack of opportunity in the countryside that drives people away. We want to create businesses, create jobs and prosperity – but we need government support to do it.”

If you are planning a farm marketing strategy to promote your farm business then we would also recommend seeking support from marketing advisors, you can Check out our farm marketing strategy guide here, or you can book a consultation with us here.

Article taken from farming UK

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5 Instagram Reel ideas to market your artisan-spir
5 Instagram Reel ideas to market your artisan-spirit farm business

🍸 Why do we use [insert unusual ingredient] to make our [insert spirit]?
🍸 A tour of our distillery! What system do we use?
🍸 3 ways we are making our [insert spirit] carbon-neutral!
🍸 How do we make [insert spirit]? See our behind-the-scenes process!
🍸Cocktail Masterclass
🍸 Which spirit should I choose for my cocktail?

Do you use reels for your business?


Alternative meat products to add to your farm busi
Alternative meat products to add to your farm business - Charcuterie 

Charcuterie can be an excellent option for extending a product range as the products can be made from your existing meat supplies, or you could choose to team up with a local charcuterie business. 

Additionally, the shelf life of charcuterie products is often significantly longer than other meat-based products. Charcuterie also often uses less desirable parts of an animal, such as in the case of using cheaper cuts in salamis.


Instagram Reel ideas for your dairy diversificatio
Instagram Reel ideas for your dairy diversification

🧀 What happens to male calves on our farm?
🧀 A tour of our milking parlour! What system do we use?
🧀 Why do we use mob grazing for our cows? And what is it?
🧀 How do we make our ice cream? See our behind-the-scenes process!
🧀 Cheese tasting masterclass
🧀 Which cheese should I choose for my cheese board?
🧀Why should you buy milk from vending machines rather than from the supermarket?

 #cheese #britishcheese #dairy #dairyuk #britishdairy #milk #milkvendingmachine


8 farm diversification options for livestock farme
8 farm diversification options for livestock farmers

1. Milk vending machines – for dairy diversification
2. Crop mazes – for kid-friendly farm diversification
3. Shepherd Huts – the classic farm diversification
4. Glamping – the agritourism option
5. Ice cream – the tasty farm diversification
6. Storage containers – the commercial farm diversification
7. Clay pigeon shooting – for estate diversification
8. Growing truffles – the high-end farm diversification

If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend you book a consultation with us.

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Diversification idea – wool business!
Why choose a

Diversification idea - wool business!
Why choose a wool business?

A wool, yarn or fibre business can be an effective farm diversification for adding value to something that is often a by-product of the sheep farming sector. But there are also lots of other types of fibre to consider, from alpaca to plant-based fibres. Fibre businesses are useful for bringing in additional income on a smaller scale and tend to work well alongside a wider farm business strategy or even as a way to make money from your smallholding.

Fibre businesses can range from selling raw fleece through to spinning yarn and even dying yarns. 

Do you sell wool or fibre from your farm?

 #wool #yarn #knittinguk #felting #sheep #rarebreedsheep #britishwool #handspunyarn


How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

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Video content for wool businesses needn’t be har
Video content for wool businesses needn’t be hard. Some ideas could include:

🐑 How is it made videos – show the processes within your business, such as spinning
🐑  Why do we do … – explain your practices and educate your audience
🐑  Product reveals – show your new products dressed and displayed in the best possible light
🐑  Before and after – show your goods before and after processes: from sheep to yarn,
🐑  Meet the team – show yourself or your team behind the business.


Want to transform your farm business?
Are you read

Want to transform your farm business?
Are you ready to take your agri-business to the next level?

Instalment option - 6 monthly instalments of £1250
One time payment - We offer a 10% discount making it just £6750

Find out more on our website - go to the link in bio

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