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estate diversification
Farm diversification: How to convince family members to diversify your farm
May 10, 2022
Farm Diversification
Futureproofing with farm diversification, the question of sucession
May 13, 2022

Could glamping be the perfect farm diversification project for you?

May 12, 2022
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glamping

Could glamping be the perfect farm diversification project for you?

A recent survey found that 65% of farmers have diversified in some way and 48% of farmers are planning to start a farm diversification project or extend the one they already have up and running. Glamping is one such farm diversification strategy and is booming right now.

We’ve all learned to re-evaluate after the pandemic, and it’s likely you’re taking stock of your needs as well. Farming isn’t what it used to be, and making sure everything’s steady can be challenging. What seemed to be guaranteed before just isn’t anymore, and everyone’s had to adjust their sails. But, in the wake of decreased overseas travel and increased apprehension about going abroad, the glamping business has been booming. There’s never been a better time to consider a glamping venture, and there’s so much that it can offer you.

More and more people were looking for non-abroad holidays before the pandemic even began, but we’ve now seen an absolute explosion in demand for comfortable and near-by accommodation. Travel is still high on people’s list of priorities as we’ve all spent far too much time in our homes already, but most people are looking for something more affordable. Being outdoors offers post-COVID peace of mind, as guests know they won’t be in a poorly-ventilated space.

And of course, the huge benefit of glamping over other diversification options like holiday cottages or renewables is that your start-up costs are likely to be considerably lower and there is more opportunity for scaling your diversification project up. There is also a greater opportunity to make additional revenue streams for selling things like firewood, farm goods, pizzas – you name it, the upsell in this industry can make up more than 10% of your total revenue.

If you’re in the market for diversifying your farm and increasing your monthly revenue, Wigwam Holidays can give you the support and experience you need to make the most of your investment. And there’s clearly never been a better time to do it. We have over thirty years of experience, longer than anyone else in the industry, and a brand name that you can trust to be there for you.

Starting a new business takes a lot of work, but entering into the challenge with a wealth of knowledge behind you can make it a lot easier. Everything from planning your site layout, running your website, and advertising to customers can be assisted by our dedicated team. We’ll give you a helping hand so you enter the holiday business on the best possible foot.

Glamping is one of the most cost effective and financially rewarding possibilities for farm diversification, and Wigwam Holidays is undoubtedly the best in the game. You’ll be able to tap into the collective knowledge of all of our 80+ successful sites and ask people running sites like yours for insights and help problem-solving. They can give you tips on hot-tubs, event-planning, and even social media.

Skip the gruelling early days of marketing your glamping site from the ground up by being a part of a pre-established brand. You’ll have the freedom to run your site how you feel is best, but the assurances of a dedicated headquarters there when you need anything.

The glamping industry is growing like crazy, and we have the knowledge to give you a head start. If you’re looking for a way to get involved, we’ll be here. We know how this whole thing works and we want to see you do well.

If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend seeking support from marketing advisors, you can Check out our farm marketing strategy guide here, or you can book a consultation with us here.

Article taken from Farm Diversity Magazine

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5 Instagram Reel ideas to market your artisan-spir
5 Instagram Reel ideas to market your artisan-spirit farm business

🍸 Why do we use [insert unusual ingredient] to make our [insert spirit]?
🍸 A tour of our distillery! What system do we use?
🍸 3 ways we are making our [insert spirit] carbon-neutral!
🍸 How do we make [insert spirit]? See our behind-the-scenes process!
🍸Cocktail Masterclass
🍸 Which spirit should I choose for my cocktail?

Do you use reels for your business?


Alternative meat products to add to your farm busi
Alternative meat products to add to your farm business - Charcuterie 

Charcuterie can be an excellent option for extending a product range as the products can be made from your existing meat supplies, or you could choose to team up with a local charcuterie business. 

Additionally, the shelf life of charcuterie products is often significantly longer than other meat-based products. Charcuterie also often uses less desirable parts of an animal, such as in the case of using cheaper cuts in salamis.


Instagram Reel ideas for your dairy diversificatio
Instagram Reel ideas for your dairy diversification

🧀 What happens to male calves on our farm?
🧀 A tour of our milking parlour! What system do we use?
🧀 Why do we use mob grazing for our cows? And what is it?
🧀 How do we make our ice cream? See our behind-the-scenes process!
🧀 Cheese tasting masterclass
🧀 Which cheese should I choose for my cheese board?
🧀Why should you buy milk from vending machines rather than from the supermarket?

 #cheese #britishcheese #dairy #dairyuk #britishdairy #milk #milkvendingmachine


8 farm diversification options for livestock farme
8 farm diversification options for livestock farmers

1. Milk vending machines – for dairy diversification
2. Crop mazes – for kid-friendly farm diversification
3. Shepherd Huts – the classic farm diversification
4. Glamping – the agritourism option
5. Ice cream – the tasty farm diversification
6. Storage containers – the commercial farm diversification
7. Clay pigeon shooting – for estate diversification
8. Growing truffles – the high-end farm diversification

If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend you book a consultation with us.

 #lamb #hogget #beef #organicfarming #pork #rarebreed #highwelfaremeat #agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation


Diversification idea – wool business!
Why choose a

Diversification idea - wool business!
Why choose a wool business?

A wool, yarn or fibre business can be an effective farm diversification for adding value to something that is often a by-product of the sheep farming sector. But there are also lots of other types of fibre to consider, from alpaca to plant-based fibres. Fibre businesses are useful for bringing in additional income on a smaller scale and tend to work well alongside a wider farm business strategy or even as a way to make money from your smallholding.

Fibre businesses can range from selling raw fleece through to spinning yarn and even dying yarns. 

Do you sell wool or fibre from your farm?

 #wool #yarn #knittinguk #felting #sheep #rarebreedsheep #britishwool #handspunyarn


How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

#glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation


Video content for wool businesses needn’t be har
Video content for wool businesses needn’t be hard. Some ideas could include:

🐑 How is it made videos – show the processes within your business, such as spinning
🐑  Why do we do … – explain your practices and educate your audience
🐑  Product reveals – show your new products dressed and displayed in the best possible light
🐑  Before and after – show your goods before and after processes: from sheep to yarn,
🐑  Meet the team – show yourself or your team behind the business.


Want to transform your farm business?
Are you read

Want to transform your farm business?
Are you ready to take your agri-business to the next level?

Instalment option - 6 monthly instalments of £1250
One time payment - We offer a 10% discount making it just £6750

Find out more on our website - go to the link in bio

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation
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