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Farm Diversification
An Outlook to 2021 Farm Policy and Funding
December 29, 2020
Farm Diversification
Farm Diversification for meat producers
December 30, 2020

Designing for Future Rural Vitality

December 30, 2020
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How can you turn the fortunes of an archaic countryside village around without damaging the historic charm? How do you create opportunities for locals to put a stopper in the drain of people to cities? David Lort-Phillips explains his vision behind revitalising an estate village in the Pembrokeshire Coast National Park in this CLA article:

Revitalising an estate farming community.

When our generation took over the family farm in 1969, we also became responsible for the future of an estate village Lawrenny (located in the Pembrokeshire Coast National Park) that had fallen into disrepair. But even then, it was clear that if the village was to regain its former vitality as a living rural community, new ideas were needed.

Our vision began to take shape for Lawrenny as a place, given its great resources of woodland and water frontage, where people can ‘live, work and play’, ensuring the village had the critical mass to support economic activity and infrastructure as a post-agricultural community.

Fifty years later, following three statutory development planning exercises plus attendant enquiries, we progressed from original concept to final planning approval for the addition of 39 houses in May 2020.

Our Bristol-based architect Emmett Russell Architects, whose designs for this wonderful village won an international RIBA (Royal Institute of British Architects) competition, deserves great thanks for delivering plans in which we take great pride.

The RIBA competition achieved the results we were looking for. The practice looked carefully at the past history of the settlement, studied some of the traditional features and curtilages of 18th-century buildings.

The result was a design that reflected local vernacular, smart sourcing of local materials, and future-facing sustainability features (energy, water, waste etc) connected to the working organic farm ecosystem.

The architects took a brief to, amongst other things:

  • Further enhance the existing settlement with amenity for all, workshop spaces for village-based small business and electric vehicle charging points
  • Provide a range of affordable and family homes to meet the local housing needs, fitted with Fibre To Premises broadband
  • Design homes that will be sustainable and incorporate eco-friendly
  • Be an exemplar of best practice.

The RIBA exercise was useful in two respects. Firstly, the winning design achieved support from the Design Council Wales, the body advising the Welsh Assembly on architectural issues, thus countering potential opposition on design grounds.

Secondly, the RIBA process necessarily required close and structured consultation with the community. Members were thus able to express opinion on matters of detail, while at the same time respecting the farming business for the trouble taken to achieve a good result.

Looking at the development in terms of environmental sustainability, we are exceeding building regulations with regards to energy ratings and in particular insulation. This includes a shared array ground source heat pumps provide heating and hot water, and the option to have battery storage linked to solar panels, and smart car chargers.

By securing high-speed fibre broadband and building offices and workshops, we create a compelling message to the market and will hopefully stimulate buyers who are still economically active, to relocate and bring their business with them.

Public amenity-wise, we’ve established CICs (Community Interest Companies), to run the shop, village hall and hostel, in addition to the local pub, cricket and football club.

The houses we retain for long term rent will always be occupied by local people. A key focus for us was to design homes fit for people who wish to live and work here as this is key to securing sustainable rural communities.

The planning process (councils and the National Park Authority) must recognise and support this unique role that rural businesses and living villages working together can fulfil.

Only slowly have policymakers locally and in Cardiff, recognised that the economic needs of village communities in National Park areas are no less and, in some cases, greater than in non-designated areas.

Their role, as a planning authority, too often negates any positive instincts they might have. Wherever communities can demonstrate they have the social capital, i.e. people with a record of sensitive development should encourage it.

What was required to achieve what we have today? Sheer persistence and engaging expert advisors.

 

Read the article on the CLA website here

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5 Instagram Reel ideas to market your artisan-spir
5 Instagram Reel ideas to market your artisan-spirit farm business

🍸 Why do we use [insert unusual ingredient] to make our [insert spirit]?
🍸 A tour of our distillery! What system do we use?
🍸 3 ways we are making our [insert spirit] carbon-neutral!
🍸 How do we make [insert spirit]? See our behind-the-scenes process!
🍸Cocktail Masterclass
🍸 Which spirit should I choose for my cocktail?

Do you use reels for your business?


Alternative meat products to add to your farm busi
Alternative meat products to add to your farm business - Charcuterie 

Charcuterie can be an excellent option for extending a product range as the products can be made from your existing meat supplies, or you could choose to team up with a local charcuterie business. 

Additionally, the shelf life of charcuterie products is often significantly longer than other meat-based products. Charcuterie also often uses less desirable parts of an animal, such as in the case of using cheaper cuts in salamis.


Instagram Reel ideas for your dairy diversificatio
Instagram Reel ideas for your dairy diversification

🧀 What happens to male calves on our farm?
🧀 A tour of our milking parlour! What system do we use?
🧀 Why do we use mob grazing for our cows? And what is it?
🧀 How do we make our ice cream? See our behind-the-scenes process!
🧀 Cheese tasting masterclass
🧀 Which cheese should I choose for my cheese board?
🧀Why should you buy milk from vending machines rather than from the supermarket?

 #cheese #britishcheese #dairy #dairyuk #britishdairy #milk #milkvendingmachine


8 farm diversification options for livestock farme
8 farm diversification options for livestock farmers

1. Milk vending machines – for dairy diversification
2. Crop mazes – for kid-friendly farm diversification
3. Shepherd Huts – the classic farm diversification
4. Glamping – the agritourism option
5. Ice cream – the tasty farm diversification
6. Storage containers – the commercial farm diversification
7. Clay pigeon shooting – for estate diversification
8. Growing truffles – the high-end farm diversification

If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend you book a consultation with us.

 #lamb #hogget #beef #organicfarming #pork #rarebreed #highwelfaremeat #agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation


Diversification idea – wool business!
Why choose a

Diversification idea - wool business!
Why choose a wool business?

A wool, yarn or fibre business can be an effective farm diversification for adding value to something that is often a by-product of the sheep farming sector. But there are also lots of other types of fibre to consider, from alpaca to plant-based fibres. Fibre businesses are useful for bringing in additional income on a smaller scale and tend to work well alongside a wider farm business strategy or even as a way to make money from your smallholding.

Fibre businesses can range from selling raw fleece through to spinning yarn and even dying yarns. 

Do you sell wool or fibre from your farm?

 #wool #yarn #knittinguk #felting #sheep #rarebreedsheep #britishwool #handspunyarn


How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

#glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation


Video content for wool businesses needn’t be har
Video content for wool businesses needn’t be hard. Some ideas could include:

🐑 How is it made videos – show the processes within your business, such as spinning
🐑  Why do we do … – explain your practices and educate your audience
🐑  Product reveals – show your new products dressed and displayed in the best possible light
🐑  Before and after – show your goods before and after processes: from sheep to yarn,
🐑  Meet the team – show yourself or your team behind the business.


Want to transform your farm business?
Are you read

Want to transform your farm business?
Are you ready to take your agri-business to the next level?

Instalment option - 6 monthly instalments of £1250
One time payment - We offer a 10% discount making it just £6750

Find out more on our website - go to the link in bio

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation
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