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Flame Marketing | Agricultural Marketing Agency | Marketing Solutions
Facebook: Robin Hood or The Sheriff of Locksley
March 6, 2020
Flame Marketing | Agricultural Marketing Agency | Marketing Solutions
Why you need Agri Marketing! (your new route to market)
September 7, 2020

Diversification in a time of panic

March 19, 2020
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In this time of turbulence, many businesses will be concerned about keeping the lights on and the show going. Being on lockdown is likely to impact all businesses at least to some extent, either directly or indirectly. If you are a hospitality business, such as pubs and clubs, then the repercussions of a nationwide lockdown could be catastrophic. However, at this time of great panic and stress, it is really important to consider the positives or at least try to find some.

I would urge all businesses to take this opportunity to consider how they can best adapt and diversify their business to benefit from the current situation.

Firstly, if you are a business who provides services which are in demand make sure to capitalise on these opportunities. For example, delivery businesses, SEO companies and web developers. Additionally, if you are struggling for workload consider taking on temporary staff to support the extra workload. There is bound to be a wealth of talented individuals who require an extra income due to Covid-19.

Secondly, for those businesses who are unable to operate in their normal way, consider adapting your product offering the match the new situation. For example, if you are a restaurant could you offer takeaways or home delivery?

Many people will be stuck at home and having a meal delivery option other than the local Chinese is likely to be a welcome break from the monotony of life on lockdown. The key to this concept is to make sure you can communicate with your regulars and win their support. You will also need to consider logistics such as whether you do collection only or delivery and how you will facilitate delivery. If you have waiting staff who hare currently have no patrons to wait on can they be offered work delivering or working in the kitchen instead?

Finding ways to adapt and diversify your business doesn’t need to be seen as a negative or a panic response, it is sensible brave and is forward-thinking. And best of all you may just find a new revenue stream which can be continued after we all escape from this dystopian film plot. Meaning your business will not only survive the storm but will come out the other side stronger than ever.

Some key points to remember are that if you do not already have a solid online presence now is the time to sort that out. Get that clunky website up to scratch with some help from a good web designer. If you aren’t getting traffic to your site consider getting some SEO work done and look at how you can improve this. And if you don’t know where to start with social media get in touch with us to get you started online.

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What messages should I be giving my customers?

A
What messages should I be giving my customers? 

A large part of marketing is about what you communicate to your customers. This will depend on your farm business, but first off, you need to think about your product. 

What is it? Be descriptive and specific. For example, if you produce pork - what type of pork? How are the pigs raised? Are they a specific breed of pig? Is the farm organic?

Next up, why is your product special to the consumer? How will your product help them? What will it offer them beyond the basic product?

Comment below with your answers!! 

#glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation


How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 

How many do you sell now and how many more would you need to sell? 10%? 20%? 50%?

How many new clients would we need to bring you to cover the cost of one of our marketing packages?

With packages starting from as little as £200 and most under £675 per month the real question is why not?

#glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation

An Outlook to 2021 Farm Policy and Funding

With 2
An Outlook to 2021 Farm Policy and Funding

With 2020 so almost over, there are significant changes to government farm policy and funding on the horizon in 2021. Two government policies, in particular, will shape the future for farming – the Environment Bill and Part 2 of Defra’s National Food Strategy.

Farm support will be further linked to environmental improvements. The lack of information and uncertainty around the level of support has been a great cause of frustration for farms. The waters are further muddied by the divergence in farm policy between UK nations. 

Check out our blog for more.


We care about your Agri-Business!

Flame Marketing
We care about your Agri-Business!

Flame Marketing was started specifically to support farm businesses. We are an agency of agricultural specialists who work in the agri-business sector. We have extensive experience in agricultural and rural industries – you’ll be in safe hands with our knowledge and expertise.

Our core values focus on client relationships and continuous learning. We are always working to make the service we offer to your farming business that bit better. 

We focus on real results and growth for your farm. All our marketing plans are tailored to your business. Our goal is to use agri-marketing to make your farm diversification a success. We want your farm to thrive.

What makes you passionate about your business? 

#glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation


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