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farm marketing
Farm marketing: Branding holds the key to successful goose sales
December 23, 2021
dairy diversification
Dairy Diversification options for dairy farms
December 29, 2021

Estate Diversification: Planning the way ahead – The challenges for diversified estates

December 27, 2021
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estate diversification

Estate Diversification: Planning the way ahead – The challenges for diversified estates

Manging estates have never been harder as the number of stakeholders has increased substantially and the demands on estates to not only be financially viable but also sustainable and offer ‘”greater good” benefits. All of this has contributed to an increasing need for estate diversification and careful management of those estates once diversified.

The demands for attention of modern estate owners and land managers are ever-increasing. Swapping hats is part of the job. One minute managers are talking about farming, livestock management, crop husbandry, soil and environmental stewardship – the next, they’re talking about diversification and commercial lets. Being able to understand what is going on at any given point in time, and more importantly navigating the way ahead is crucial for estate owners and their advisors.

estate diversificationThe number of enterprises that an estate can have is vast, and getting a good understanding of profitability is difficult due to the range of production seasons and different cost centres. It is not uncommon for estates to have arable and livestock farming (both in-hand, contracted and tenanted), residential, commercial and holiday lets, energy production, shoots and forestry to name just a few.

With the reductions indirect subsidy in the UK already taking effect, land managers need to be able to plan ahead for all of the enterprises on estates on farms, not just those which generate the most revenue. With Figured, you plan ahead for all enterprises and business operations, as well as producing a consolidated view of the business as a whole.

According to Alex Hall, Associate Partner at Ceres Rural LLP, the combination of a consolidated view and granular detail is key for the estates and farms he works with.

“When we work with a manager, we want to help them understand what the current financial situation is, what is the direction of travel and also how we are going to get to our desired outcome. Being able to generate these insights at the field, business enterprise and whole estate level is increasingly important for our clients.”

Figured also enables the estate owner to work alongside accounting and advisory teams to get the most detail on estate profitability, and in real-time. By integrating with Xero cloud-based accounting software, the estate is able to split the accounting file into different business units using tracking options. These options then pull through into Figured, where they are used to split the Figured file into Multi-farm units. Different user permissions can be granted for each unit, meaning that estate owners can get the farming team to collaborate on the right parts of the business.

If you are planning an estate marketing strategy to promote your estate diversification then we would also recommend seeking support from marketing advisors, you can Check out our farm marketing strategy guide here, or you can book a consultation with us here.

Article taken from CLA.org

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5 Instagram Reel ideas to market your artisan-spir
5 Instagram Reel ideas to market your artisan-spirit farm business

🍸 Why do we use [insert unusual ingredient] to make our [insert spirit]?
🍸 A tour of our distillery! What system do we use?
🍸 3 ways we are making our [insert spirit] carbon-neutral!
🍸 How do we make [insert spirit]? See our behind-the-scenes process!
🍸Cocktail Masterclass
🍸 Which spirit should I choose for my cocktail?

Do you use reels for your business?


Alternative meat products to add to your farm busi
Alternative meat products to add to your farm business - Charcuterie 

Charcuterie can be an excellent option for extending a product range as the products can be made from your existing meat supplies, or you could choose to team up with a local charcuterie business. 

Additionally, the shelf life of charcuterie products is often significantly longer than other meat-based products. Charcuterie also often uses less desirable parts of an animal, such as in the case of using cheaper cuts in salamis.


Instagram Reel ideas for your dairy diversificatio
Instagram Reel ideas for your dairy diversification

🧀 What happens to male calves on our farm?
🧀 A tour of our milking parlour! What system do we use?
🧀 Why do we use mob grazing for our cows? And what is it?
🧀 How do we make our ice cream? See our behind-the-scenes process!
🧀 Cheese tasting masterclass
🧀 Which cheese should I choose for my cheese board?
🧀Why should you buy milk from vending machines rather than from the supermarket?

 #cheese #britishcheese #dairy #dairyuk #britishdairy #milk #milkvendingmachine


8 farm diversification options for livestock farme
8 farm diversification options for livestock farmers

1. Milk vending machines – for dairy diversification
2. Crop mazes – for kid-friendly farm diversification
3. Shepherd Huts – the classic farm diversification
4. Glamping – the agritourism option
5. Ice cream – the tasty farm diversification
6. Storage containers – the commercial farm diversification
7. Clay pigeon shooting – for estate diversification
8. Growing truffles – the high-end farm diversification

If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend you book a consultation with us.

 #lamb #hogget #beef #organicfarming #pork #rarebreed #highwelfaremeat #agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation


Diversification idea – wool business!
Why choose a

Diversification idea - wool business!
Why choose a wool business?

A wool, yarn or fibre business can be an effective farm diversification for adding value to something that is often a by-product of the sheep farming sector. But there are also lots of other types of fibre to consider, from alpaca to plant-based fibres. Fibre businesses are useful for bringing in additional income on a smaller scale and tend to work well alongside a wider farm business strategy or even as a way to make money from your smallholding.

Fibre businesses can range from selling raw fleece through to spinning yarn and even dying yarns. 

Do you sell wool or fibre from your farm?

 #wool #yarn #knittinguk #felting #sheep #rarebreedsheep #britishwool #handspunyarn


How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

#glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation


Video content for wool businesses needn’t be har
Video content for wool businesses needn’t be hard. Some ideas could include:

🐑 How is it made videos – show the processes within your business, such as spinning
🐑  Why do we do … – explain your practices and educate your audience
🐑  Product reveals – show your new products dressed and displayed in the best possible light
🐑  Before and after – show your goods before and after processes: from sheep to yarn,
🐑  Meet the team – show yourself or your team behind the business.


Want to transform your farm business?
Are you read

Want to transform your farm business?
Are you ready to take your agri-business to the next level?

Instalment option - 6 monthly instalments of £1250
One time payment - We offer a 10% discount making it just £6750

Find out more on our website - go to the link in bio

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation
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