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Farm diversification
Farm Diversification: Project seeks true value of UK’s farm shops amid pandemic
September 25, 2021
Farm Diversification
Sustainable Farming Initiative: Life after BPS – a continuing story
September 27, 2021

Farm Diversification: How to fund a farm shop

September 26, 2021
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Farm diversification

Farm Diversification: How to fund a farm shop

Farm shops are a hugely popular farm diversification option that has only grown in popularity during the pandemic. But funding this type of farm diversification often requires outside finance of some form whether this be a bank loan, investment funding or other finance options. Making a success of your farm shop is even more important when we consider the finance required, and a large partfarm brand of this success relies on effective farm marketing. Having a well prepared and detailed farm marketing strategy included in your business plan can help you to more easily access finance options for your farm diversification.

Check out our farm marketing strategy guide here.

After being rejected for a loan from high street banks, a Northamptonshire farming family turned to FOLK2FOLK to fund their new farm shop.

The family at Barnowl Jerseys were seeking a loan to fund their farm diversification project: the creation of a farm shop. Their vision included in-house pasteurisation, the development of a range of homemade ice creams and a completely fitted out butchery and retail farm shop.

After being rejected for a loan from high street banks, a financial broker recommended FOLK2FOLK and they were able to successfully obtain the loan they required.

Farm diversificationBarnowl Farm Shop is now a family-run farm shop located on a Jersey dairy farm in Northamptonshire and sells raw (unpasteurised) and pasteurised jersey milk, Jersey cream and ice cream made on-farm, seasonal fresh produce, locally made food products.

The wider local impact of the loan can be seen in the employment of local tradesmen and suppliers, as well as four new members of staff with further employment opportunities once the butchery is open.

Heidi Reader, of Barnowl Jerseys, explains that securing the loan has helped ensure the herd remains milking and enabled the first stage of their family’s succession plan: “Without this opportunity, there is a high chance that this would not be the case,” she says. “Our neighbours and local community are as excited by our farm shop development as we are.”

Barnowl Farm Shop, complete with ice cream and butchers, is now open! www.barnowlfarmshop.co.uk

Article taken from FOLK2FOLK

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How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

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Agri marketing for Rare Breed Meat producers

Is
Agri marketing for Rare Breed Meat producers 

Is there still commercial value in rare and native breeds?
Over the past 10 to 20 years UK farming has almost turned completely to commercial breeds and away from our traditional Native breeds. 

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Every farmer and producer is unique, and so are th
Every farmer and producer is unique, and so are their products and businesses. So why would they all have the same marketing package?

We try to do things differently. We take the time to meet with clients, understand their specific goals and needs, and then advise them on the most suitable marketing strategy for their farm business.

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Farm marketing: Using Instagram to market your mea
Farm marketing: Using Instagram to market your meat box business

Meat box businesses are a great farm diversification option, particularly as they can be as big or as small scale as you need them to be. But to get the most from these direct sales, you need to have a clear farm marketing strategy that is suited to your scale and specific needs.

Read more at the link in bio 

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Have you heard about our mini package? 
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5 blog ideas for your lamb meat box business

🐑
5 blog ideas for your lamb meat box business

🐑 What is the difference between lamb, hogget and mutton?
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Tom knew he had to diversify his family farm, but
Tom knew he had to diversify his family farm, but he had to come up with a solid plan to convince his family. 

Going to agricultural college had opened his eyes to the range of diversification options and the need for effective marketing when selling directly to the public. 

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5 blog ideas for your lamb meat box business

🐑
5 blog ideas for your lamb meat box business

🐑 5 top tips for cooking the perfect lamb roast
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🐑 Farmer’s favourite lamb and kidney pie
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