Have you considered a microbrewery or distillery as a farm diversification project? At Flame Marketing we are all about helping farmers to get the most out of their land and assets, so when we heard about Brew-school and other services they provide we just had to share them with our readers. Microbreweries and distilleries offer farmers a high-value product and in many cases are relatively easy to set up in an existing farm setting allowing farmers to make use of existing assets, skills and building in their farm diversification.
Brew-School in Bakewell has been running brewing and distilling courses for over seven years; and acknowledges that farmers have a big head-start in the race to setting up a successful brewing or distillery business. Chris Horne, owner and director of Brew-School, maintains that farmers have a number of essential qualities which can contribute to the start-up of a successful brewing or distilling business.
Mr Horne comments: “Over the years we have met many farmers or owners of farms that have successfully branched out into brewing or distilling as part of their farm diversification plans.”
Previous customers include Blonde Brothers Brewery, Aldwark Artisan Ales, Tipple Mill Distillery.
Brew-School assumes no previous brewing or distilling knowledge but says its courses can up-skill you in a very short time, as well as introduce you to a whole host of industry experts who enable you to formulate your business plan and put it into practice. It offers a variety of start-up brewing, distilling, cider making and winemaking courses for new entrants into these industries.
For more information visit: http://www.brew-school.com
key to the success of small scale alcohol production is high-quality branding and clear marketing. The microbreweries and distilleries that do particularly well as small scale ventures are the ones that are a bit unusual and have highly memorable branding which offers a quality feel. Through our extended team of experts, we can offer everything you need for your marketing, from branding and graphic design to label printing and website design.
We would recommend seeking support from marketing advisors, you can Check out our farm marketing strategy guide here, or you can book a consultation with us here. You may also benefit from attending the Farm Business Innovation show, you can get free tickets here
Article taken from farmer’s Guide