The New Era theatre was host to many educational and diverse talks at the Cereals event this year. The new income streams discussion was popular with farmers looking to find out more about farm diversification. GSC Grays director and head of farm business, Robert Sullivan, introduced the first speaker, owner of Rural Ventures, Kim Walton. Kim has a wealth of knowledge helping farmers with diversification projects and business development. Here are some of her top tips to incorporate tourism to your farm:
Identify your opportunity – ask yourself, and research the following questions:
Really ask yourself if your farm is suitable. For instance, if it’s harvest season, do you really want families with small children on the farm? Can your farm offer something different to other, already diversified farms in the area? This could end up being your unique selling point.
Next steps – planning, set up and operating:
A number of things easily get overlooked when planning a big project such as diversifying your farm. This is why it’s advisable to get help from people or companies in the know. Or at least someone who has the experience of diversifying, prior to jumping straight in and regretting the decision – it’s not for everyone.
The setting up element is more practical:
Operating a business on top of your already-running farm business can seem scary at first:
Kim included some top tips for farmers in her talk:
Kim’s advice and focus was aimed at camping and tourism but can be applied to most farm diversification projects as a starting point.
Article taken from Farmers guide