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dairy diversification
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Farm Diversification: Young farmer’s barn conversion wins national award

September 30, 2021
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Farm Diversification

Farm Diversification: Young farmer’s barn conversion wins national award

We often find it is the next generation that comes to us at events with their farm diversification ideas, they often tell us they are unsure about pitching their ideas to the parents who are currently head of the family and the farm. But here is a perfect example of why we should all listen to the next generation of farmers when looking at farm diversification ideas.

Check out our farm marketing strategy guide here.

An enterprising young farmer from Hertfordshire who transformed a disused barn into a thriving business has been awarded the Entrepreneur of the Year Award.

Victoria Smith, from St Albans YFC, launched her business during lockdown after converting a disused barn and turning it into a location to sell hot drinks, homemade cakes and other local produce. She used funding andFarm diversification support that she successfully gained from the Henry Plumb Foundation and spent every day making her idea a reality – all while working in a full-time job.

The business started with a takeaway option, but she has now grown it to offer undercover and outdoor seating and the product range has expanded to include local ice creams, oils and honey. As well as employing local people, Victoria plans to expand the business with longer opening hours, sales of her fiancé’s home-reared meat and selling locally produced gifts for Christmas. The young farmer was revealed as the winner of the award on 15 September at the National Federation of Young Farmers’ Clubs Achiever Awards 2021.

Luke Watts from Pembrokeshire was announced as the runner up for a green glamping site he launched last year called Moithan Meadows.

Victoria said: “I am absolutely thrilled to win this award, something that I couldn’t have imagined possible this time last year, when my idea really was just an idea. West End Barns is proof that if you are determined enough and are prepared to work hard, anything is possible, and I can’t wait to see what the future holds for the business.”

Victoria’s approach to business planning, research and funding impressed all four judges, which included Zoe Colville, aka the Chief Shepherdess on social media, Alexia Robinson, director of Love British Food, Roddy McLean, director of agriculture at NatWest and Tom Pope, NFYFC’s YFC AGRI Chair.

Article taken from Farming UK

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How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

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Agri marketing for Rare Breed Meat producers

Is
Agri marketing for Rare Breed Meat producers 

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Every farmer and producer is unique, and so are th
Every farmer and producer is unique, and so are their products and businesses. So why would they all have the same marketing package?

We try to do things differently. We take the time to meet with clients, understand their specific goals and needs, and then advise them on the most suitable marketing strategy for their farm business.

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Farm marketing: Using Instagram to market your mea
Farm marketing: Using Instagram to market your meat box business

Meat box businesses are a great farm diversification option, particularly as they can be as big or as small scale as you need them to be. But to get the most from these direct sales, you need to have a clear farm marketing strategy that is suited to your scale and specific needs.

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5 blog ideas for your lamb meat box business

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Tom knew he had to diversify his family farm, but
Tom knew he had to diversify his family farm, but he had to come up with a solid plan to convince his family. 

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5 blog ideas for your lamb meat box business

🐑
5 blog ideas for your lamb meat box business

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