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Farm diversification
17 blogs to write for your farm diversification business
May 17, 2022
Farm Diversification
Farm diversification project results in new agri tourism venture
May 26, 2022

Unusal farm diversification: hobbit holes for guests

May 25, 2022
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farm diversification

Unusual farm diversification: hobbit holes for guests

One farm in mid-wales has come over all Tolkien with their new farm diversification project. Fans of The Hobbit and Lord of The Rings could soon be able to stay in accommodation fit for Bilbo and Frodo Baggins, but in mid-Wales rather than Middle Earth.

A planning application by the Powell family of Llwyn Gwilym Farm near Rhayader to build five “Underground Hobbit Holiday units, ” has been given the green light by Powys County Council planners. But the application has been scaled down from 11 units to five.

The hobbit homes will be cylindrical shaped and formed of recycled waste plastic, creating high-density polyethene walls and ceilings, covered with turf with timber doors and windows. The structures are self-supporting and will have earth above them with a grass surface. The designers of the project commented that the hobbit holes made an ideal tourism option for rural locations as they are “placed into the ground so the only part visible externally is the entrance door plus two windows.”

Due to the sloping nature of the site, a space will be excavated for the installation of the home and then the soil will be backfilled around and over the surface of the home so that when viewed from a distance the viewer “will only see three modest scale windows set within the grassy slope.”

A Tolkien farm diversification

“Whilst the proposal complements the existing successful agritourism development it is also part of farm diversification activities at Llwyngwilym Farm.”

In her report, senior planning officer Kate Bowen said: “The site is classified as grade four agricultural land and as such is not the best and most versatile land where loss is resisted. Therefore, the proposed loss of this land from agricultural use is not considered to conflict with Planning Policy Wales”

“The site is located within the catchment of the River Wye Special Area of Conservation (SAC). The number of units has been reduced to 5 from 11, thereby resulting in a decrease in the volume of wastewater generated.

“The council’s ecologist has advised that in assessing the revised proposal against current Natural Resources Wales (NRW) guidance, it is considered that the proposed development is not likely to result in a significant effect on the designated features of the River Wye SAC in terms of phosphate inputs.”

Ms Bowen approved the application and gave it “conditional consent.”

Conditions the Powell’s will have to meet include that: 10 per cent of the car parking spaces will have electric vehicle charging points. And that the units will be used just for holiday accommodation only and not as a person’s main home. A sustainable drainage application (SuDS) will also need to be approved by Powys planners before building work can start.

Hobbits are fictional beings created by literary great JRR Tolkein and are the heroes of his books, The Hobbit and the Lord of the Rings trilogy. They are half the size of human beings.

If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend seeking support from marketing advisors, you can Check out our farm marketing strategy guide here, or you can book a consultation with us here.

Article taken from Nation Cymru

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5 Instagram Reel ideas to market your artisan-spir
5 Instagram Reel ideas to market your artisan-spirit farm business

🍸 Why do we use [insert unusual ingredient] to make our [insert spirit]?
🍸 A tour of our distillery! What system do we use?
🍸 3 ways we are making our [insert spirit] carbon-neutral!
🍸 How do we make [insert spirit]? See our behind-the-scenes process!
🍸Cocktail Masterclass
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Do you use reels for your business?


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Alternative meat products to add to your farm business - Charcuterie 

Charcuterie can be an excellent option for extending a product range as the products can be made from your existing meat supplies, or you could choose to team up with a local charcuterie business. 

Additionally, the shelf life of charcuterie products is often significantly longer than other meat-based products. Charcuterie also often uses less desirable parts of an animal, such as in the case of using cheaper cuts in salamis.


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Instagram Reel ideas for your dairy diversification

🧀 What happens to male calves on our farm?
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🧀 How do we make our ice cream? See our behind-the-scenes process!
🧀 Cheese tasting masterclass
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1. Milk vending machines – for dairy diversification
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5. Ice cream – the tasty farm diversification
6. Storage containers – the commercial farm diversification
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8. Growing truffles – the high-end farm diversification

If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend you book a consultation with us.

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Diversification idea – wool business!
Why choose a

Diversification idea - wool business!
Why choose a wool business?

A wool, yarn or fibre business can be an effective farm diversification for adding value to something that is often a by-product of the sheep farming sector. But there are also lots of other types of fibre to consider, from alpaca to plant-based fibres. Fibre businesses are useful for bringing in additional income on a smaller scale and tend to work well alongside a wider farm business strategy or even as a way to make money from your smallholding.

Fibre businesses can range from selling raw fleece through to spinning yarn and even dying yarns. 

Do you sell wool or fibre from your farm?

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With packages starting from as little as £200 and most under £675 per month, why not? 

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Video content for wool businesses needn’t be hard. Some ideas could include:

🐑 How is it made videos – show the processes within your business, such as spinning
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🐑  Meet the team – show yourself or your team behind the business.


Want to transform your farm business?
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Want to transform your farm business?
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 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation
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