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Farm Brand
2020 a year to remember: Agricultural politics
January 1, 2021
Bicester Gliding Club calls on farmers to help find new site
January 5, 2021

UK farming to begin ‘new era’ in 2021, NFU president says

January 5, 2021
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Dairy Farm Diversification

British farming is set to begin a ‘new era’ in 2021 as the UK leaves the Brexit transition period and implements a new agriculture policy for the first time in 70 years.

This is according to NFU President Minette Batters, who said in her new year message that 2020 was a ‘year like no other’ for British food producers.

“While we have all seen significant changes and challenges in the past 12 months, I would like to thank the public for their continued support for British farming and all it delivers; we simply wouldn’t be where we are today without it.”

She added that the successful conclusion of a deal between the UK and EU was a ‘very positive step forward’, and it should ‘provide comfort’ to farmers and the public.

However, she said there would ‘undoubtedly be challenges to overcome’ as 2020 drew to a close, namely continued Covid-19 disruption coupled with ‘extra costs and complexity’ due to Brexit.

“It is important that government does all it can to prioritise exports of perishable agricultural products to make sure that this food is not left languishing in queues at the border when the changes take effect on 1 January,” Mrs Batters said.

The new year also sees the government implement its own British agriculture policy for the first time in seven decades.

It will see a seismic shift in the way farming is supported, with a renewed focus on sustainable agriculture and food production.

The NFU President said it was ‘crucial’ that the government worked with farmers to ensure the new Environmental Land Management scheme was ‘fit for purpose’.

“I, like many of my farming members, work with our land to ensure we leave our farms in a better condition for the next generation.”

Looking ahead to 2021 and beyond, one of the biggest challenges farmers will continue to face is climate change.

With the international climate change summit COP26 being hosted in the UK, Mrs Batters said: “now was the time to truly demonstrate that we are committed to being global leaders in climate-friendly food.”

She said: “There are thousands of examples out there now of farmers working sustainably, managing livestock pastures to absorb carbon, producing renewable energy and farming smarter to reduce emissions.

“There is no better time to show leadership in tackling one of the biggest threats to our planet and we stand ready to work with the government to achieve our goals.”

Concluding her new year message, Mrs Batters said there would ‘undoubtedly be twists and turns’ as the UK navigated its new life outside the EU.

But she said British farming’s desire to continue producing food produced to some of the highest standards in the world ‘remained steadfast’.

“Not only do we want to be the number one supplier of choice domestically, but we also have a world-renowned reputation for quality food that can be at the forefront of the government’s Global Britain ambition.

“It’s crucial we all work together to ensure farming can thrive for generations to come and for the British public to continue to benefit from a safe, secure and sustainable supply of homegrown food.”

Article taken from Farming UK

At Flame Marketing our core aim is to improve the rural economy through supporting agri-businesses and farms. We believe one of the key issues facing UK agriculture at present is the lack of understanding and the disconnect between the general public and the farming community. Through our Agri-marketing services, we are working to ensure consumers have a better understanding of the processed involved in making their food and maintaining the countryside.

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5 Instagram Reel ideas to market your artisan-spir
5 Instagram Reel ideas to market your artisan-spirit farm business

🍸 Why do we use [insert unusual ingredient] to make our [insert spirit]?
🍸 A tour of our distillery! What system do we use?
🍸 3 ways we are making our [insert spirit] carbon-neutral!
🍸 How do we make [insert spirit]? See our behind-the-scenes process!
🍸Cocktail Masterclass
🍸 Which spirit should I choose for my cocktail?

Do you use reels for your business?


Alternative meat products to add to your farm busi
Alternative meat products to add to your farm business - Charcuterie 

Charcuterie can be an excellent option for extending a product range as the products can be made from your existing meat supplies, or you could choose to team up with a local charcuterie business. 

Additionally, the shelf life of charcuterie products is often significantly longer than other meat-based products. Charcuterie also often uses less desirable parts of an animal, such as in the case of using cheaper cuts in salamis.


Instagram Reel ideas for your dairy diversificatio
Instagram Reel ideas for your dairy diversification

🧀 What happens to male calves on our farm?
🧀 A tour of our milking parlour! What system do we use?
🧀 Why do we use mob grazing for our cows? And what is it?
🧀 How do we make our ice cream? See our behind-the-scenes process!
🧀 Cheese tasting masterclass
🧀 Which cheese should I choose for my cheese board?
🧀Why should you buy milk from vending machines rather than from the supermarket?

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8 farm diversification options for livestock farme
8 farm diversification options for livestock farmers

1. Milk vending machines – for dairy diversification
2. Crop mazes – for kid-friendly farm diversification
3. Shepherd Huts – the classic farm diversification
4. Glamping – the agritourism option
5. Ice cream – the tasty farm diversification
6. Storage containers – the commercial farm diversification
7. Clay pigeon shooting – for estate diversification
8. Growing truffles – the high-end farm diversification

If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend you book a consultation with us.

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Diversification idea – wool business!
Why choose a

Diversification idea - wool business!
Why choose a wool business?

A wool, yarn or fibre business can be an effective farm diversification for adding value to something that is often a by-product of the sheep farming sector. But there are also lots of other types of fibre to consider, from alpaca to plant-based fibres. Fibre businesses are useful for bringing in additional income on a smaller scale and tend to work well alongside a wider farm business strategy or even as a way to make money from your smallholding.

Fibre businesses can range from selling raw fleece through to spinning yarn and even dying yarns. 

Do you sell wool or fibre from your farm?

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How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

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Video content for wool businesses needn’t be har
Video content for wool businesses needn’t be hard. Some ideas could include:

🐑 How is it made videos – show the processes within your business, such as spinning
🐑  Why do we do … – explain your practices and educate your audience
🐑  Product reveals – show your new products dressed and displayed in the best possible light
🐑  Before and after – show your goods before and after processes: from sheep to yarn,
🐑  Meet the team – show yourself or your team behind the business.


Want to transform your farm business?
Are you read

Want to transform your farm business?
Are you ready to take your agri-business to the next level?

Instalment option - 6 monthly instalments of £1250
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Find out more on our website - go to the link in bio

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