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Farm Diversification
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Farm Diversification: sheep milk venture hopes to shake-up the market

September 11, 2021
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Dairy Marketing

Farm Diversification: sheep milk venture hopes to shake up the market

Sheep milk is a growing market throughout the UK and is increasingly becoming a popular farm diversification option, particularly for traditional sheep farmers in wales. Dairy sheep are an interesting farm diversificationAgri marketing option for many farmers across the UK, they provide a wide range of farm diversification options including sheep cheese, ewe milk and even sheep milkshakes.

A Welsh sheep farmer says he hopes to capture health-conscious customers with the launch of flavoured ewe’s milk drinks. Huw Jones is among a growing number of Welsh farmers joining the burgeoning dairy sheep sector, and he has just launched his enterprise – Llaeth Medra Milk.

There is a growing global market for sheep milk, especially with people looking into different types of milk alternatives. Huw is particularly keen to target sportspeople and the health-conscious, as sheep milk is high in vitamins B6 and B12, also iron, zinc and essential amino acids.

“Also, it has a high calcium, protein, and energy content; while the fat globules are smaller than in those of cow’s milk, it can make it easier to digest and suitable for people who cannot tolerate cow’s milk,” Huw said.

Farm DiversificationFarming at Llanerchymedd in Anglesey, he was inspired to take up milking sheep following a Farming Connect exchange programme to France in 2019. He began by buying 50 Friesland x Lacaune ewe lambs – breeds particularly suited to milk production – and has already more than doubled the flock. A new milking parlour, imported from Greece, has just been installed and by next year Huw hopes to be milking 200 ewes. He also supplies milk to a local cheesemaker Cosyn Cymru, but for his own enterprise, he has chosen to make flavoured milk drinks which are produced at the Food Technology Centre in Llangefni.

Huw has had help in establishing his flavoured milk venture from Cywain – a Menter a Busnes project that supports the development of growth-orientated businesses in the food and drink sector in Wales.

“Cywain have been great, they’ve helped me with my branding and marketing as well as areas like cash flow, pricing and getting access to new markets,” he said.

Llaeth Medra Milk’s drinks are available from a growing number of outlets including Blas ar Fwyd, and he hopes the milk’s creamy texture will attract coffee shops too.

“We started with the chocolate flavour, and we’ve just released the strawberry version,” Huw explained. “Eventually I hope to move production on to the farm, and I’m working with other sheep milk producers too so that there will be a year-round supply of milk.”

Globally, the sheep milk market is worth £23bn and is used to make a variety of high-value products from cheese to powdered infant formula milk.

Huw said: “It is an exciting time, sheep milk is a huge market, and I’d like to go and study the systems in New Zealand and Israel where the dairy sheep industry is big.”

Article taken from The Herald

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5 Instagram Reel ideas to market your artisan-spir
5 Instagram Reel ideas to market your artisan-spirit farm business

🍸 Why do we use [insert unusual ingredient] to make our [insert spirit]?
🍸 A tour of our distillery! What system do we use?
🍸 3 ways we are making our [insert spirit] carbon-neutral!
🍸 How do we make [insert spirit]? See our behind-the-scenes process!
🍸Cocktail Masterclass
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Do you use reels for your business?


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Alternative meat products to add to your farm business - Charcuterie 

Charcuterie can be an excellent option for extending a product range as the products can be made from your existing meat supplies, or you could choose to team up with a local charcuterie business. 

Additionally, the shelf life of charcuterie products is often significantly longer than other meat-based products. Charcuterie also often uses less desirable parts of an animal, such as in the case of using cheaper cuts in salamis.


Instagram Reel ideas for your dairy diversificatio
Instagram Reel ideas for your dairy diversification

🧀 What happens to male calves on our farm?
🧀 A tour of our milking parlour! What system do we use?
🧀 Why do we use mob grazing for our cows? And what is it?
🧀 How do we make our ice cream? See our behind-the-scenes process!
🧀 Cheese tasting masterclass
🧀 Which cheese should I choose for my cheese board?
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8 farm diversification options for livestock farmers

1. Milk vending machines – for dairy diversification
2. Crop mazes – for kid-friendly farm diversification
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5. Ice cream – the tasty farm diversification
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8. Growing truffles – the high-end farm diversification

If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend you book a consultation with us.

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Diversification idea – wool business!
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Diversification idea - wool business!
Why choose a wool business?

A wool, yarn or fibre business can be an effective farm diversification for adding value to something that is often a by-product of the sheep farming sector. But there are also lots of other types of fibre to consider, from alpaca to plant-based fibres. Fibre businesses are useful for bringing in additional income on a smaller scale and tend to work well alongside a wider farm business strategy or even as a way to make money from your smallholding.

Fibre businesses can range from selling raw fleece through to spinning yarn and even dying yarns. 

Do you sell wool or fibre from your farm?

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How much would you need to sell to invest £600 pe
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Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

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Video content for wool businesses needn’t be har
Video content for wool businesses needn’t be hard. Some ideas could include:

🐑 How is it made videos – show the processes within your business, such as spinning
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🐑  Before and after – show your goods before and after processes: from sheep to yarn,
🐑  Meet the team – show yourself or your team behind the business.


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