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farm business
How diversified farm businesses found new markets through Covid
October 4, 2021
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October 6, 2021

Land Diversification: Doggy Day Care and Excerise pens

October 5, 2021
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land diversification

Land Diversification: Doggy Day Care and Excerise pens

Finding new ways to get the most out of land has been an ongoing focus for many farmers and landowners over the years. One option for land diversification that is hugely growing in popularity is dog walking pens, dog exercise fields and doggy daycare centres. With so many people taking on dogs during lockdown this demand is only going to increase over the coming years. So how can you capitalise on this innovative land diversificationestate diversification option?

Got spare land? Consider leasing or selling it for doggy day care. Bruce’s Doggy Day Care is looking for more land to expand its innovative business enterprise.

If you have, or know of, at least three acres of grass you would consider generating an alternative, non-seasonal income from, Bruce’s Doggy Day Care would love to hear from you. We are an exciting, innovative business and searching for new sites to service the rising demand. At Bruce’s, we believe that every dog should be social, happy and fulfilled. This belief has driven us to become the UK’s recognised market leader of doggy day care and model operator for Defra.

Our sites are like forest schools. Dogs exercise and socialise in open, green spaces under the attentive, loving supervision of well-trained carers. Over the last 13 years, we have continually improved and innovated our facilities and services and, as a result, we now have five operating sites across the south east and are looking for more.

The land we are looking for does not have to be good agricultural land – it could be periphery land that may not be generating a significant return or has not been utilised to its full potential. Even if you have a speculative interest, we would love to hear from you. This land diversification is ideal for maximising your income per acre for a piece of land that is underperforming.

Click here for a short video about how the company works.

Jane Miller’s family has been farming for many generations. At one site, Manor Farm in Cobham, the family decided to come out of the dairy business as it was no longer financially viable.

“The land we were using for the dairy cows was great for this purpose but was not suitable for arable production due to the poor soil quality and awkward field sizes,” she says. “We were left in a position where we had an asset which no longer had a clear use. When we were approached by Bruce Casalis, owner of Bruce’s, we were very amenable to his business idea and him using some of this land. Not only are we generating an income from land that was previously dormant, but the land is now also being used. When we first came out of dairy, there was a significant loss of activity on the farm, but now we have that air of business back, which is a great feeling. Bruce and his team have also done a brilliant job of managing the land. It’s kept very tidy and well maintained, which is a bonus.”

The Miller’s initially rented five acres to Bruce, and due to its success, they have since rented Bruce a further 20 acres.

Article taken from CLA.org

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5 Instagram Reel ideas to market your artisan-spir
5 Instagram Reel ideas to market your artisan-spirit farm business

🍸 Why do we use [insert unusual ingredient] to make our [insert spirit]?
🍸 A tour of our distillery! What system do we use?
🍸 3 ways we are making our [insert spirit] carbon-neutral!
🍸 How do we make [insert spirit]? See our behind-the-scenes process!
🍸Cocktail Masterclass
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Alternative meat products to add to your farm business - Charcuterie 

Charcuterie can be an excellent option for extending a product range as the products can be made from your existing meat supplies, or you could choose to team up with a local charcuterie business. 

Additionally, the shelf life of charcuterie products is often significantly longer than other meat-based products. Charcuterie also often uses less desirable parts of an animal, such as in the case of using cheaper cuts in salamis.


Instagram Reel ideas for your dairy diversificatio
Instagram Reel ideas for your dairy diversification

🧀 What happens to male calves on our farm?
🧀 A tour of our milking parlour! What system do we use?
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🧀 How do we make our ice cream? See our behind-the-scenes process!
🧀 Cheese tasting masterclass
🧀 Which cheese should I choose for my cheese board?
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1. Milk vending machines – for dairy diversification
2. Crop mazes – for kid-friendly farm diversification
3. Shepherd Huts – the classic farm diversification
4. Glamping – the agritourism option
5. Ice cream – the tasty farm diversification
6. Storage containers – the commercial farm diversification
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8. Growing truffles – the high-end farm diversification

If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend you book a consultation with us.

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Diversification idea – wool business!
Why choose a

Diversification idea - wool business!
Why choose a wool business?

A wool, yarn or fibre business can be an effective farm diversification for adding value to something that is often a by-product of the sheep farming sector. But there are also lots of other types of fibre to consider, from alpaca to plant-based fibres. Fibre businesses are useful for bringing in additional income on a smaller scale and tend to work well alongside a wider farm business strategy or even as a way to make money from your smallholding.

Fibre businesses can range from selling raw fleece through to spinning yarn and even dying yarns. 

Do you sell wool or fibre from your farm?

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With packages starting from as little as £200 and most under £675 per month, why not? 

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Video content for wool businesses needn’t be har
Video content for wool businesses needn’t be hard. Some ideas could include:

🐑 How is it made videos – show the processes within your business, such as spinning
🐑  Why do we do … – explain your practices and educate your audience
🐑  Product reveals – show your new products dressed and displayed in the best possible light
🐑  Before and after – show your goods before and after processes: from sheep to yarn,
🐑  Meet the team – show yourself or your team behind the business.


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Want to transform your farm business?
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Find out more on our website - go to the link in bio

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation
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