Flame_Marketing_Logo_Trans_Dark_SmallFlame_Marketing_Logo_Trans_Dark_Smallflame-mobile-logoFlame_Marketing_Logo_Trans_Dark_Small
  • Home
  • Our Marketing Solutions
    • Firestarter Marketing Strategy
    • Firecracker Social Media Strategy
    • Create YOUR Bespoke Marketing Solution
  • Shop
  • About Us
  • Blog
  • Contact Us
  • FAQ
land diversification
Land Diversification: Doggy Day Care and Excerise pens
October 5, 2021
farm marketing
Farm Marketing: 5 farmers with successful social media profiles
October 7, 2021

Estate Diversification: Has the wedding industry been saved?

October 6, 2021
Categories
  • News
Tags
estate diversification

Estate Diversification: Has the wedding industry been saved?

Weddings are a common estate diversification, so how is the wedding industry recovering post covid? And how can your estate benefit?

If you are looking to renovate your wedding venue estate diversification consider how you are marketing your venue – Check out our farm marketing strategy guide here.

Has the wedding industry been saved? CLA Senior Business Economics Adviser Dr Charles Trotman looks at if the wedding industry can finally recover after a year of turmoil.

We now know that the government has decided to remove capacity restrictions for weddings in England from 21 June. However, restrictions such as social distancing and face coverings remain in place. So, will thisestate diversification relaxation of capacity limits mean the beginning of recovery for the weddings sector?

If we look at the numbers, we can see that the Covid-19 pandemic has crippled wedding businesses. In 2019, the sector generated £14.7bn, held over 250,000 weddings and employed some 400,000 people. But the problems caused by lockdown are already documented: it is estimated that, as a result of Covid-19, the sector has already lost £7bn in 2020 and these losses continue to mount.

Government measures to combat the spread of infection and reduce hospitalisations and deaths has meant that the wedding events industry has been knocked for six and with very little business support. Despite the furlough scheme, which has been a lifesaver for many businesses, the support that should have been targeted to wedding businesses, such as the Additional Restrictions Grant (ARG), worth £1,6bn to those businesses that do not pay business rates, has simply not been there. We have estimated that there will be an underspend under the ARG of £210m to 30 June.

Fortunately, the government has listened to us by extending the deadline for the disbursement of grants until 30 July which, we hope, will mean that all local councils will be able to tap into the additional £425m on offer. We will continue to push this hard, lobby local authorities to reopen their ARG application windows and, this time, target the grant awards to businesses that really need support.

So by removing capacity limits, does this mean that the weddings sector is saved? The simple answer is no. I would suggest that too much damage has already been done to a whole myriad of small and micro businesses that interact in the wedding supply chain. Wedding venues, florists, caterers, marquee hire companies, wedding car companies, wedding photographers, DJs and so on have all been severely affected with a number no longer able to trade.

And lifting capacity restrictions for the sector should not be seen as the panacea many think. Wedding organisers will still need to meet the ongoing restrictions relating to social distancing and face coverings to name just two. Risk assessments will be crucial to reopen and businesses will still need to meet the Covid-19 secure guidelines.

But it is a start, the beginning of the end as weddings, that have been postponed on countless occasions, will finally be able to happen and the happy couple might finally share a life of wedded bliss.

Article taken from CLA.org

Share
0

Related posts

Farm Diversification
January 21, 2023

Farm Diversification: How lockdown gardening hobby turned into veg business


Read more
Farm Diversification
January 15, 2023

Farm Diversification: Top tips for diversifying your farm business


Read more
farm business
January 11, 2023

Farm Business: How beef farmers are coping with the loss of BPS


Read more

Get in touch

Book a call with us today
Phone & Email
01803 814 147
info@flamemarketingltd.org

Location

Office Address
Clennon,
Denbury Cross,
Ipplepen,
Newton Abbot,
TQ12 5TP.

Privacy Policy

Newsletter Signup

Instagram


How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

#glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation

Agri marketing for Rare Breed Meat producers

Is
Agri marketing for Rare Breed Meat producers 

Is there still commercial value in rare and native breeds?
Over the past 10 to 20 years UK farming has almost turned completely to commercial breeds and away from our traditional Native breeds. 

Read on at our blog - Link in bio 

#agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation
https://www.flamemarketingltd.org/agri-marketing-for-rare-breed-meat-producers/


Every farmer and producer is unique, and so are th
Every farmer and producer is unique, and so are their products and businesses. So why would they all have the same marketing package?

We try to do things differently. We take the time to meet with clients, understand their specific goals and needs, and then advise them on the most suitable marketing strategy for their farm business.

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation

Farm marketing: Using Instagram to market your mea
Farm marketing: Using Instagram to market your meat box business

Meat box businesses are a great farm diversification option, particularly as they can be as big or as small scale as you need them to be. But to get the most from these direct sales, you need to have a clear farm marketing strategy that is suited to your scale and specific needs.

Read more at the link in bio 

#agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation #lamb #hogget #beef #organicfarming #pork #rarebreed #highwelfaremeat

Have you heard about our mini package?
Perfect fo

Have you heard about our mini package? 
Perfect for small and start-up diversification projects! 

So what does Flame's Membership Package include? 

1. Video editing service - maximum 5 videos per month 
2. Access to social media scheduling & analytics software - with training
3. 90 min coaching session - monthly marketing strategy coaching
4. Mini monthly marketing strategy including: 

🔥 3 x Blog Titles and Prompts per month 
🔥 2x Video prompts per month
🔥 10x social media post prompts per month 

All for just £195 p/month 

Contact us for more info

5 blog ideas for your lamb meat box business

🐑
5 blog ideas for your lamb meat box business

🐑 What is the difference between lamb, hogget and mutton?
🐑 What does it mean to be RSPCA Approved?
🐑 How to check if your lamb is from the UK?
🐑 How can sheep farming benefit rewilding?
🐑 Why we chose to produce [insert breed], a native/rare breed

 #agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation #lamb #hogget #beef #organicfarming #pork #rarebreed #highwelfaremeat


Tom knew he had to diversify his family farm, but
Tom knew he had to diversify his family farm, but he had to come up with a solid plan to convince his family. 

Going to agricultural college had opened his eyes to the range of diversification options and the need for effective marketing when selling directly to the public. 

But where to start? How to decide which diversification project to try? How to find his ideal customer? 

Sound like you? Check out our marketing packages

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation

5 blog ideas for your lamb meat box business

🐑
5 blog ideas for your lamb meat box business

🐑 5 top tips for cooking the perfect lamb roast
🐑 What are lamb sweetbreads, and how do you cook them?
🐑 Farmer’s favourite lamb and kidney pie
🐑 Lamb koftas with tzatziki and Greek salad
🐑 5 things to know about our lamb meat boxes

 #lamb #hogget #organicfarming #rarebreed #highwelfaremeat #agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation


Load More…


© 2020 Flame Marketing. All Rights Reserved.
0

£0.00

✕

Login

Lost your password?

Create an account?

  • →
  • Phone
  • Email