Flame_Marketing_Logo_Trans_Dark_SmallFlame_Marketing_Logo_Trans_Dark_Smallflame-mobile-logoFlame_Marketing_Logo_Trans_Dark_Small
  • Home
  • Our Marketing Solutions
    • Firestarter Marketing Strategy
    • Firecracker Social Media Strategy
    • Create YOUR Bespoke Marketing Solution
  • Shop
  • About Us
  • Blog
  • Contact Us
  • FAQ
farm marketing
Farm Marketing: Grant helps Welsh pig producers make promo materials
September 15, 2021
lamb marketing
Lamb Marketing: Gower Salt Marsh Lamb secures international protection
September 17, 2021

Agri-tourism: Staycation boom legal tips for farmers and land owners

September 16, 2021
Categories
  • News
Tags
agri-tourism

Agri-tourism: Staycation boom legal tips for farmers and landowners

The Covid-19 lockdown has left many of us feeling like we have cabin fever, with huge numbers of the public looking to book holidays as soon as able. However, the ongoing concerns over international travel, vaccination passports and restrictions have caused many to seek holidays within the UK instead. This has caused an agri-tourism boom offering huge opportunities for farmers and landowners across the UK. Although this boom is likely to continue somewhat into the new year many will find higher competition next year as consumers return to common international holiday destinations. Our advice at Flame Marketing is to reap the rewards now and use them to create a more professional and strategic approach next year, consider both the set-up of your agri-tourism project and your agri-marketing strategy. Consider what opportunities you have on your farm to benefit from this new boom in agri-tourism.

To download our free farm marketing strategy guide click here

Restrictions on travel abroad have meant an influx of tourists holidaying in the UK, creating many opportunities for the entrepreneurial farmer. Whilst most visitors to the countryside behave themselves, bringing trade and tourism to rural communities, farmers are increasingly having to deal with anti-social antics.

Un-Authorised Parking
We’ve all seen viral videos of farmers taking the law into their own hands; forcibly moving trespassing vehicles with telehandlers or covering them with slurry. Whilst it is understandable that farmers occasionally run out of patience, it is extremely important not to see red.

The first step is, politely, to ask the offending owner to move their vehicle from your land. If they continue to trespass, then reasonable force may be used to eject the vehicle as well as its owner. What is deemed as “reasonable force” is hugely dependent on the circumstances.

Being a civil issue, the police are not able to assist as dealing with trespass requires the involvement of civil courts, opening you up to expensive (and stressful) litigation. Farmers, ironically, could also wind up being prosecuted for any criminal damage caused to the trespassers’ property whilst moving it. There are limited options available to deal with illegal parking, but the key thing is to be proactive. Take steps to ensure that there is plenty of signage and obstacles on-farm access points.

Protecting Livestock
The influx of tourists inevitably means more dogs that can worry livestock, especially sheep. Farmers are entitled to compensation from dog owners if a trespassing canine kills or injures livestock but tracking down the perpetrator is difficult and extracting money nigh-on impossible. In certain circumstances, farmers are even permitted to shoot a dog. However, it is a common misconception that they have a right to do this. Instead, shooting is a defence that can be relied upon if used as an absolute last resort to end the worrying.

No farmer wants to shoot a pet, so it is important to avoid the situation arising at all. Practical preventative steps include the use of signage to encourage walkers to keep to the public rights of way and keep their pets on leads. Look at keeping vulnerable livestock away from areas of the farm with a heavy public footfall and maintain adequate fences on boundaries and footpaths.

Staycation Opportunities
The “28 days rule” enables farmers to temporarily alter the designation of their land for up to 28 days per year without the need to obtain planning permission. Common activities that take advantage of this include temporary campsites, which may prove especially popular if your farm enjoys scenic views or close access to nearby tourist attractions.

There could be opportunities to create a USP by using your property’s sporting and fishing rights to attract niche holidaymakers. Consider whether your farm has old or unproductive farming buildings that could be converted into temporary holiday accommodation. However, check your title deeds beforehand for restrictive covenants which dictate what activities can or can’t be carried out on the property.

Hopefully, temperatures will rise over the summer months – but not in the emotional sense. Take the positives from the staycation boom if you can, not the negatives. Whatever you do, don’t take the law into your own hands.

Article taken from Trethowans

Share
0

Related posts

Farm Diversification
January 21, 2023

Farm Diversification: How lockdown gardening hobby turned into veg business


Read more
Farm Diversification
January 15, 2023

Farm Diversification: Top tips for diversifying your farm business


Read more
farm business
January 11, 2023

Farm Business: How beef farmers are coping with the loss of BPS


Read more

Get in touch

Book a call with us today
Phone & Email
01803 814 147
info@flamemarketingltd.org

Location

Office Address
Clennon,
Denbury Cross,
Ipplepen,
Newton Abbot,
TQ12 5TP.

Privacy Policy

Newsletter Signup

Instagram


How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

#glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation

Agri marketing for Rare Breed Meat producers

Is
Agri marketing for Rare Breed Meat producers 

Is there still commercial value in rare and native breeds?
Over the past 10 to 20 years UK farming has almost turned completely to commercial breeds and away from our traditional Native breeds. 

Read on at our blog - Link in bio 

#agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation
https://www.flamemarketingltd.org/agri-marketing-for-rare-breed-meat-producers/


Every farmer and producer is unique, and so are th
Every farmer and producer is unique, and so are their products and businesses. So why would they all have the same marketing package?

We try to do things differently. We take the time to meet with clients, understand their specific goals and needs, and then advise them on the most suitable marketing strategy for their farm business.

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation

Farm marketing: Using Instagram to market your mea
Farm marketing: Using Instagram to market your meat box business

Meat box businesses are a great farm diversification option, particularly as they can be as big or as small scale as you need them to be. But to get the most from these direct sales, you need to have a clear farm marketing strategy that is suited to your scale and specific needs.

Read more at the link in bio 

#agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation #lamb #hogget #beef #organicfarming #pork #rarebreed #highwelfaremeat

Have you heard about our mini package?
Perfect fo

Have you heard about our mini package? 
Perfect for small and start-up diversification projects! 

So what does Flame's Membership Package include? 

1. Video editing service - maximum 5 videos per month 
2. Access to social media scheduling & analytics software - with training
3. 90 min coaching session - monthly marketing strategy coaching
4. Mini monthly marketing strategy including: 

🔥 3 x Blog Titles and Prompts per month 
🔥 2x Video prompts per month
🔥 10x social media post prompts per month 

All for just £195 p/month 

Contact us for more info

5 blog ideas for your lamb meat box business

🐑
5 blog ideas for your lamb meat box business

🐑 What is the difference between lamb, hogget and mutton?
🐑 What does it mean to be RSPCA Approved?
🐑 How to check if your lamb is from the UK?
🐑 How can sheep farming benefit rewilding?
🐑 Why we chose to produce [insert breed], a native/rare breed

 #agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation #lamb #hogget #beef #organicfarming #pork #rarebreed #highwelfaremeat


Tom knew he had to diversify his family farm, but
Tom knew he had to diversify his family farm, but he had to come up with a solid plan to convince his family. 

Going to agricultural college had opened his eyes to the range of diversification options and the need for effective marketing when selling directly to the public. 

But where to start? How to decide which diversification project to try? How to find his ideal customer? 

Sound like you? Check out our marketing packages

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation

5 blog ideas for your lamb meat box business

🐑
5 blog ideas for your lamb meat box business

🐑 5 top tips for cooking the perfect lamb roast
🐑 What are lamb sweetbreads, and how do you cook them?
🐑 Farmer’s favourite lamb and kidney pie
🐑 Lamb koftas with tzatziki and Greek salad
🐑 5 things to know about our lamb meat boxes

 #lamb #hogget #organicfarming #rarebreed #highwelfaremeat #agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation


Load More…


© 2020 Flame Marketing. All Rights Reserved.
0

£0.00

✕

Login

Lost your password?

Create an account?

  • →
  • Phone
  • Email