Flame_Marketing_Logo_Trans_Dark_SmallFlame_Marketing_Logo_Trans_Dark_Smallflame-mobile-logoFlame_Marketing_Logo_Trans_Dark_Small
  • Home
  • Our Marketing Solutions
    • Firestarter Marketing Strategy
    • Firecracker Social Media Strategy
    • Create YOUR Bespoke Marketing Solution
  • Shop
  • About Us
  • Blog
  • Contact Us
  • FAQ
agri-tourism
Agri-tourism: Staycation boom legal tips for farmers and land owners
September 16, 2021
Farm Diversification
Farm Diversification Funding: Farmers encouraged to apply for new productivity grants
September 18, 2021

Lamb Marketing: Gower Salt Marsh Lamb secures international protection

September 17, 2021
Categories
  • News
Tags
lamb marketing

Lamb Marketing: Gower Salt Marsh Lamb secures international protection

Products that receive origin protection are in an enviable position when it comes to marketing. With Gower Salt Marsh Lamb having recently received such status it will be interesting to see the lamb marketing strategy taken by farmers who produce this unique product. Lamb marketing for the general public normally focuses on either an ethical-focused marketing strategy, a quality-focused strategy or a USP such as native or rare breed status. The addition of the option for Gower Salt Marsh Lamb producers to add protected status to their lamb marketing should increase value and reduce competition. while also helping them to better market themselves online through increased SEO opportunities.

To download our free farm marketing strategy guide click here

The new, independent Geographical Indication (GI) schemes were launched after the end of the transition period and, according to the Department for Environment, Food and Rural Affairs (Defra), are designed to ensure that popular and traditional products from across the country can obtain special status to mark out their authenticity and origin.

Defra explained that the introduction of the schemes mean that shoppers can buy their favourite food and drink with confidence, and producers whose foods are granted GI status benefit from intellectual property protection, so that others cannot imitate them.

The meat produced from lambs born and reared on the Gower Peninsula in South Wales has gained full protection and recognition as a Protected Designation of Origin (PDO). The protection has been given as Gower Salt Marsh Lamb producers were able to demonstrate their meat’s characteristics are essentially and exclusively due to its particular area of production.

Produced using knowledge and skills dating back to medieval times, Gower Salt Marsh Lamb comes from lamb born, reared and slaughtered in the Gower area of South Wales. The meat gains its unique characteristics from specific vegetation and environment of the salt marshes on the north Gower coastline, where the lambs graze over long distances for more than half of their lifetime. It is a seasonal product, available from June until the end of December.

“The reputation of our product is protected”
Dan and Will Pritchard from Weobley Castle Farm, who produce Gower Salt Marsh Lamb, said: “We are so pleased that Gower Salt Marsh Lamb is now officially recognised and registered under the new UK GI schemes. We are the third generation of Pritchards to farm in this amazing location, meaning that we’ve perfected our way of rearing lamb over the years.”

They added: “This recognition means that the reputation of our regional product is protected, and it helps us promote traditional agricultural practices and eliminate non-genuine products.”

“Welcome to the Welsh GI family”
Rural Affairs Minister Lesley Griffiths congratulated the Pritchards on their achievement, saying: “I want to congratulate Dan and Will on their success of becoming the first new product to secure the coveted UK GI status for their wonderful Gower Salt Marsh Lamb and welcome them into the Welsh GI family.”

Griffiths added that she was confident Gower Salt Marsh Lamb’s latest success “will encourage other new applications for GI status, from all food and drink categories in Wales.”

“No better product to kickstart the scheme”
Food Minister Victoria Prentis said: “I am really pleased to see Gower Salt Marsh Lamb gain protected status, and I can think of no better product to kickstart our new scheme with.

“We want people, at home and abroad, to be lining up to buy British. I would encourage producers from all around the UK to apply to the scheme so that we can celebrate and protect more of our excellent local produce, and ensure it is given the recognition that it deserves.”

Article taken from Meat Management 

Share
0

Related posts

Farm Diversification
January 21, 2023

Farm Diversification: How lockdown gardening hobby turned into veg business


Read more
Farm Diversification
January 15, 2023

Farm Diversification: Top tips for diversifying your farm business


Read more
farm business
January 11, 2023

Farm Business: How beef farmers are coping with the loss of BPS


Read more

Get in touch

Book a call with us today
Phone & Email
01803 814 147
info@flamemarketingltd.org

Location

Office Address
Clennon,
Denbury Cross,
Ipplepen,
Newton Abbot,
TQ12 5TP.

Privacy Policy

Newsletter Signup

Instagram


How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

#glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation

Agri marketing for Rare Breed Meat producers

Is
Agri marketing for Rare Breed Meat producers 

Is there still commercial value in rare and native breeds?
Over the past 10 to 20 years UK farming has almost turned completely to commercial breeds and away from our traditional Native breeds. 

Read on at our blog - Link in bio 

#agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation
https://www.flamemarketingltd.org/agri-marketing-for-rare-breed-meat-producers/


Every farmer and producer is unique, and so are th
Every farmer and producer is unique, and so are their products and businesses. So why would they all have the same marketing package?

We try to do things differently. We take the time to meet with clients, understand their specific goals and needs, and then advise them on the most suitable marketing strategy for their farm business.

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation

Farm marketing: Using Instagram to market your mea
Farm marketing: Using Instagram to market your meat box business

Meat box businesses are a great farm diversification option, particularly as they can be as big or as small scale as you need them to be. But to get the most from these direct sales, you need to have a clear farm marketing strategy that is suited to your scale and specific needs.

Read more at the link in bio 

#agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation #lamb #hogget #beef #organicfarming #pork #rarebreed #highwelfaremeat

Have you heard about our mini package?
Perfect fo

Have you heard about our mini package? 
Perfect for small and start-up diversification projects! 

So what does Flame's Membership Package include? 

1. Video editing service - maximum 5 videos per month 
2. Access to social media scheduling & analytics software - with training
3. 90 min coaching session - monthly marketing strategy coaching
4. Mini monthly marketing strategy including: 

🔥 3 x Blog Titles and Prompts per month 
🔥 2x Video prompts per month
🔥 10x social media post prompts per month 

All for just £195 p/month 

Contact us for more info

5 blog ideas for your lamb meat box business

🐑
5 blog ideas for your lamb meat box business

🐑 What is the difference between lamb, hogget and mutton?
🐑 What does it mean to be RSPCA Approved?
🐑 How to check if your lamb is from the UK?
🐑 How can sheep farming benefit rewilding?
🐑 Why we chose to produce [insert breed], a native/rare breed

 #agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation #lamb #hogget #beef #organicfarming #pork #rarebreed #highwelfaremeat


Tom knew he had to diversify his family farm, but
Tom knew he had to diversify his family farm, but he had to come up with a solid plan to convince his family. 

Going to agricultural college had opened his eyes to the range of diversification options and the need for effective marketing when selling directly to the public. 

But where to start? How to decide which diversification project to try? How to find his ideal customer? 

Sound like you? Check out our marketing packages

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation

5 blog ideas for your lamb meat box business

🐑
5 blog ideas for your lamb meat box business

🐑 5 top tips for cooking the perfect lamb roast
🐑 What are lamb sweetbreads, and how do you cook them?
🐑 Farmer’s favourite lamb and kidney pie
🐑 Lamb koftas with tzatziki and Greek salad
🐑 5 things to know about our lamb meat boxes

 #lamb #hogget #organicfarming #rarebreed #highwelfaremeat #agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation


Load More…


© 2020 Flame Marketing. All Rights Reserved.
0

£0.00

✕

Login

Lost your password?

Create an account?

  • →
  • Phone
  • Email