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farm business
11 Steps to Successful Farm Marketing
January 14, 2021
Farm Diversification
High quality British produce at risk
January 16, 2021

COVID Brings much needed appreciation to food production

January 15, 2021
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farm marketing

With much less imported produce coming into the country because of COVID and BREXIT this year in periods the general public is buying British. But on top of that, the public is now looking at animal welfare much more. This article talks us through how what the effects have been.

Pandemic helps public appreciate food

The Waitrose Food and Drink Report 2021 revealed two-thirds of consumers believed buying products with high assurance of food safety and welfare was more important than price

The pandemic has driven a new appreciation for British producers and standards, but consumers were worried these would drop following the UK’s exit from the EU.

The Waitrose Food and Drink Report 2021 revealed 74 per cent of people wanted more food business to express their support for UK producers and 61 per cent worried there would be a rise in factory-farmed meat coming into the UK if standards were not safeguarded.

More than half of people said they would only buy meat from British-reared animals in the event of a trade deal with a country outside the EU, with almost half saying they would buy more organic produce if the Government struck a deal with a country with higher pesticide use.

Changes

And 60 per cent of the public said changes to shopping habits would stick as they moved online and to fewer, bigger shopping trips during the pandemic.

James Bailey, executive director of Waitrose, said the responsibility to keep the nation fed and the prospect of empty shelves had led some businesses to make ‘previously unthinkable decisions’ and allegedly source products farmed to lower standards from outside the UK.

But Mr Bailey said Waitrose had not allowed themselves to use it as an excuse to ‘forget our principles, and we never will’.

“In recent months, there has been considerable debate about UK farming standards,” he added.

Standards

“Some observers have claimed that British shoppers would welcome a choice between price and welfare, and that many would accept food imports farmed to lower food standards if benefiting from greater affordability.

“In opposition, I argued earlier this year that customers no longer view standards and value as an “either/ or” but see them as one part of the same package.

“Putting this to the test, we asked 2,000 people living in the UK what they thought of this and two-thirds said categorically that buying products with high assurance of food safety and welfare is more important than price.”

He said the appetite to support homegrown produce was high.

“We do not know what the future holds but the government has shown intent to do the right thing for our nation, which gives me immense confidence moving into 2021.

“Regardless, as I have promised before, our high standards and passion for innovation in the global farming sector will continue strongly into the future.”

 

Article taken from Farmers Guardian

At Flame Marketing our core aim is to improve the rural economy through supporting agri-businesses and farms. We believe one of the key issues facing UK agriculture at present is the lack of understanding and the disconnect between the general public and the farming community. Through our Agri-marketing services, we are working to ensure consumers have a better understanding of the processed involved in making their food and maintaining the countryside.

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5 Instagram Reel ideas to market your artisan-spir
5 Instagram Reel ideas to market your artisan-spirit farm business

🍸 Why do we use [insert unusual ingredient] to make our [insert spirit]?
🍸 A tour of our distillery! What system do we use?
🍸 3 ways we are making our [insert spirit] carbon-neutral!
🍸 How do we make [insert spirit]? See our behind-the-scenes process!
🍸Cocktail Masterclass
🍸 Which spirit should I choose for my cocktail?

Do you use reels for your business?


Alternative meat products to add to your farm busi
Alternative meat products to add to your farm business - Charcuterie 

Charcuterie can be an excellent option for extending a product range as the products can be made from your existing meat supplies, or you could choose to team up with a local charcuterie business. 

Additionally, the shelf life of charcuterie products is often significantly longer than other meat-based products. Charcuterie also often uses less desirable parts of an animal, such as in the case of using cheaper cuts in salamis.


Instagram Reel ideas for your dairy diversificatio
Instagram Reel ideas for your dairy diversification

🧀 What happens to male calves on our farm?
🧀 A tour of our milking parlour! What system do we use?
🧀 Why do we use mob grazing for our cows? And what is it?
🧀 How do we make our ice cream? See our behind-the-scenes process!
🧀 Cheese tasting masterclass
🧀 Which cheese should I choose for my cheese board?
🧀Why should you buy milk from vending machines rather than from the supermarket?

 #cheese #britishcheese #dairy #dairyuk #britishdairy #milk #milkvendingmachine


8 farm diversification options for livestock farme
8 farm diversification options for livestock farmers

1. Milk vending machines – for dairy diversification
2. Crop mazes – for kid-friendly farm diversification
3. Shepherd Huts – the classic farm diversification
4. Glamping – the agritourism option
5. Ice cream – the tasty farm diversification
6. Storage containers – the commercial farm diversification
7. Clay pigeon shooting – for estate diversification
8. Growing truffles – the high-end farm diversification

If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend you book a consultation with us.

 #lamb #hogget #beef #organicfarming #pork #rarebreed #highwelfaremeat #agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation


Diversification idea – wool business!
Why choose a

Diversification idea - wool business!
Why choose a wool business?

A wool, yarn or fibre business can be an effective farm diversification for adding value to something that is often a by-product of the sheep farming sector. But there are also lots of other types of fibre to consider, from alpaca to plant-based fibres. Fibre businesses are useful for bringing in additional income on a smaller scale and tend to work well alongside a wider farm business strategy or even as a way to make money from your smallholding.

Fibre businesses can range from selling raw fleece through to spinning yarn and even dying yarns. 

Do you sell wool or fibre from your farm?

 #wool #yarn #knittinguk #felting #sheep #rarebreedsheep #britishwool #handspunyarn


How much would you need to sell to invest £600 pe
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Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

#glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation


Video content for wool businesses needn’t be har
Video content for wool businesses needn’t be hard. Some ideas could include:

🐑 How is it made videos – show the processes within your business, such as spinning
🐑  Why do we do … – explain your practices and educate your audience
🐑  Product reveals – show your new products dressed and displayed in the best possible light
🐑  Before and after – show your goods before and after processes: from sheep to yarn,
🐑  Meet the team – show yourself or your team behind the business.


Want to transform your farm business?
Are you read

Want to transform your farm business?
Are you ready to take your agri-business to the next level?

Instalment option - 6 monthly instalments of £1250
One time payment - We offer a 10% discount making it just £6750

Find out more on our website - go to the link in bio

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation
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