Flame_Marketing_Logo_Trans_Dark_SmallFlame_Marketing_Logo_Trans_Dark_Smallflame-mobile-logoFlame_Marketing_Logo_Trans_Dark_Small
  • Home
  • Our Marketing Solutions
    • Firestarter Marketing Strategy
    • Firecracker Social Media Strategy
    • Create YOUR Bespoke Marketing Solution
  • Shop
  • About Us
  • Blog
  • Contact Us
  • FAQ
farm marketing
COVID Brings much needed appreciation to food production
January 15, 2021
Farm Brand
It has been a chaotic year, but farmers still carry on
January 17, 2021

High quality British produce at risk

January 16, 2021
Categories
  • News
Tags
Farm Diversification

With COVID many of the British public have turned to high welfare British Produce although there is now a risk of sub-standard imports coming into the country. This article looks at how this could affect British agriculture and why this may happen.

UK farming ministers raise fears over sub-standard imports

UK farming ministers voiced their concerns about possible imports of sub-standard food when they joined the Defra Secretary at the Oxford Farming Conference.

Ministers of the UK’s devolved nations expressed fears that standards could be traded away to secure trade deals with states like the US and Australia.

“We are very concerned that cheap imported food post-Brexit may threaten British farming,” said Fergus Ewing, Cabinet Secretary for Rural Economy in Scotland.

“We argued for legal protections against that, protections that were refused by the UK government.”

He said food security could not be taken for granted in a world in which uncertainty was a constant.

“With the resurgence of tariffs, leaving production to market forces, as we believe the UK Treasury seems intent on doing, seems to us to be a dangerous strategy.”

 

During the Oxford Farming Conference, held online due to the pandemic, Mr Ewing was joined by other devolved farming ministers in expressing concern.

Lesley Griffiths, Minister for Rural Affairs in Wales said: “Following the UK leaving the EU, Wales needs to focus on new strategies for promoting Welsh produce.

“Welsh lamb exports, for example, were a great success last year even during the pandemic. This is something that I am focused on maintaining and building upon.

“In a post-EU world the reputation of Welsh produce for sustainability will be crucial. We are well known for our high animal welfare standards, for our non-intensive production and for our low emission, environmentally focused farming.

“Our target, though, is to be even better. To become a world leader in the kind of low emission systems we need to tackle climate change.”

She added: “In addition, my colleagues and I in the Welsh government have emphasised no future free trade agreements should undermine the high food safety and production standards we have in Wales.”

 

Edwin Poots, the Minister in Northern Ireland, which unlike other parts of the UK will remain aligned with EU rules, warned that the UK needed to protect its high farming standards.

“Government should recognise that food production is a public good, which should not be outsourced to other countries across the world with lower environmental standards.

“Our farmers should be able to compete on a level playing field, whether that be food, environmental, animal welfare or, indeed, labour standards when imports enter the UK.

“It is absolutely critical that any trade deals reflect these very important issues,” Mr Poots said.

 

OFC director Sarah Mukhergee, who chaired the discussion between the Ministers, questioned whether it was possible to bring together divergent views across the four home nations when it came to negotiating trade deals.

 

George Eustice said it was: “When it comes to international trade agreements we have got very clear manifesto commitments on what we will and will not accept in those.

“The SPS chapter is something that the UK will decide. And we also use tariff policies to ensure that our producers are not undermined by lower standard foods in other parts of the world.”

 

But Fergus Ewing insisted ‘there are worrying signs’, highlighting concerns over produce imports which could undermine UK standards of hygiene, provenance and welfare.

“Other countries don’t observe these rules and if the importation of cheap food is going to be permitted – and I haven’t seen anything that clearly can prevent this – George said it wouldn’t happen but they refused the legal protections that, actually, Michael Gove promised when he was in George’s job.

“He promised very clearly at a meeting I attended with Lesley, I believe, that there would be action taken on a trade bill to make it illegal to import such produce unless it was demonstrated that it had been produced with the same standards that pertain here.

“Now, that pledge was broken, like so many others. And I do think that there are already worrying signs of problems emerging,” he said.

 

 

Mr Poots said that UK animal welfare standards were extremely high, and if the country could also have high environmental standards then the UK would have “the Rolls Royce of product across the world.”

“I don’t want to be competing with South American commodity based agriculture,” the Northern Irish minister said.

OFC chairman Sally Williams said she believed the discussion during the conference was the first time that all four UK farming ministers had spoken together in such a forum.

Article taken from Farming UK

At Flame Marketing our core aim is to improve the rural economy through supporting agri-businesses and farms. We believe one of the key issues facing UK agriculture at present is the lack of understanding and the disconnect between the general public and the farming community. Through our Agri-marketing services, we are working to ensure consumers have a better understanding of the processed involved in making their food and maintaining the countryside.

Share
0

Related posts

Farm Diversification
January 21, 2023

Farm Diversification: How lockdown gardening hobby turned into veg business


Read more
Farm Diversification
January 15, 2023

Farm Diversification: Top tips for diversifying your farm business


Read more
farm business
January 11, 2023

Farm Business: How beef farmers are coping with the loss of BPS


Read more

Get in touch

Book a call with us today
Phone & Email
01803 814 147
info@flamemarketingltd.org

Location

Office Address
Clennon,
Denbury Cross,
Ipplepen,
Newton Abbot,
TQ12 5TP.

Privacy Policy

Instagram


5 Instagram Reel ideas to market your artisan-spir
5 Instagram Reel ideas to market your artisan-spirit farm business

🍸 Why do we use [insert unusual ingredient] to make our [insert spirit]?
🍸 A tour of our distillery! What system do we use?
🍸 3 ways we are making our [insert spirit] carbon-neutral!
🍸 How do we make [insert spirit]? See our behind-the-scenes process!
🍸Cocktail Masterclass
🍸 Which spirit should I choose for my cocktail?

Do you use reels for your business?


Alternative meat products to add to your farm busi
Alternative meat products to add to your farm business - Charcuterie 

Charcuterie can be an excellent option for extending a product range as the products can be made from your existing meat supplies, or you could choose to team up with a local charcuterie business. 

Additionally, the shelf life of charcuterie products is often significantly longer than other meat-based products. Charcuterie also often uses less desirable parts of an animal, such as in the case of using cheaper cuts in salamis.


Instagram Reel ideas for your dairy diversificatio
Instagram Reel ideas for your dairy diversification

🧀 What happens to male calves on our farm?
🧀 A tour of our milking parlour! What system do we use?
🧀 Why do we use mob grazing for our cows? And what is it?
🧀 How do we make our ice cream? See our behind-the-scenes process!
🧀 Cheese tasting masterclass
🧀 Which cheese should I choose for my cheese board?
🧀Why should you buy milk from vending machines rather than from the supermarket?

 #cheese #britishcheese #dairy #dairyuk #britishdairy #milk #milkvendingmachine


8 farm diversification options for livestock farme
8 farm diversification options for livestock farmers

1. Milk vending machines – for dairy diversification
2. Crop mazes – for kid-friendly farm diversification
3. Shepherd Huts – the classic farm diversification
4. Glamping – the agritourism option
5. Ice cream – the tasty farm diversification
6. Storage containers – the commercial farm diversification
7. Clay pigeon shooting – for estate diversification
8. Growing truffles – the high-end farm diversification

If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend you book a consultation with us.

 #lamb #hogget #beef #organicfarming #pork #rarebreed #highwelfaremeat #agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation


Diversification idea – wool business!
Why choose a

Diversification idea - wool business!
Why choose a wool business?

A wool, yarn or fibre business can be an effective farm diversification for adding value to something that is often a by-product of the sheep farming sector. But there are also lots of other types of fibre to consider, from alpaca to plant-based fibres. Fibre businesses are useful for bringing in additional income on a smaller scale and tend to work well alongside a wider farm business strategy or even as a way to make money from your smallholding.

Fibre businesses can range from selling raw fleece through to spinning yarn and even dying yarns. 

Do you sell wool or fibre from your farm?

 #wool #yarn #knittinguk #felting #sheep #rarebreedsheep #britishwool #handspunyarn


How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

#glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation


Video content for wool businesses needn’t be har
Video content for wool businesses needn’t be hard. Some ideas could include:

🐑 How is it made videos – show the processes within your business, such as spinning
🐑  Why do we do … – explain your practices and educate your audience
🐑  Product reveals – show your new products dressed and displayed in the best possible light
🐑  Before and after – show your goods before and after processes: from sheep to yarn,
🐑  Meet the team – show yourself or your team behind the business.


Want to transform your farm business?
Are you read

Want to transform your farm business?
Are you ready to take your agri-business to the next level?

Instalment option - 6 monthly instalments of £1250
One time payment - We offer a 10% discount making it just £6750

Find out more on our website - go to the link in bio

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation
http://ow.ly/UGvu50DYWn4


© 2020 Flame Marketing. All Rights Reserved.
0

£0.00

✕

Login

Lost your password?

Create an account?

  • →
  • Phone
  • Email