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farm diversification
Farm diversification: Mid Wales diversifies into PYO pumpkins for October
October 10, 2021
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Popularity in estate diversification and farm diversification remains strong
October 12, 2021

Estate diversification key to resilience amid market uncertainty

October 11, 2021
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estate diversification

Estate diversification key to resilience amid market uncertainty

Research by Carter Jone has shown that the recent market uncertainty is having a far greater event on undiversified estates, compared to those which have moved into estate diversification. Estate diversification can come in many forms such as tourism, wedding venues and property development.

The values of diversified rural estates are proving resilient in comparison to the wider agricultural land market, despite Brexit uncertainty. Now in its ninth year, Carter Jonas’s annual Model Estate report analyses the performance of a 3,168-acre notional agricultural estate located within the geographical triangle bounded by the M4, M40 and M5 motorways.

The value of the Estate fell by 1.5% to £40.1m over 12 months to 31 December 2017, while average bare land values fell by 8.2% over the same time period.

The Model Estate tracks the annual performance of its various components, which includes a Grade II listed manor house, let and in-hand farms, a commercial and residential portfolio, and the ‘other’ category, comprising aestate diversification telecoms mast, fishing rights, a syndicate shoot and a solar farm.

Driven by the uncertainty caused by Brexit, many of the separate components of the Model Estate recorded a levelling of values, with in-hand farms decreasing by 1.8%, and let farms by 2.3%. Conversely, the let residential portfolio saw an uptick in value, increasing by 2.6% to £2.85m. This mirrors the national housing market, in which certain locations are recording strong growth. The commercial component of the Estate remained static in 2017, and the portfolio remains fully let, reflecting the robust demand for a good quality product.

Despite the slight fall in value year-on-year, the five-year annualised growth of the Estate increased by 5.6% per annum, demonstrating the long-term investment value of the asset class. Looking ahead, several key strategic objectives have been agreed, to mitigate against the impact of Brexit. Following the relaxing of Permitted Development Rights, further conversion of agricultural buildings has been planned, while an expansion of the Solar Farm will secure additional income for the Estate. Diversification options such as minerals resource and battery storage will also be explored, and existing environmental schemes will be considered, taking advantage of speculative environmental initiatives.

Tim Jones, Head of Rural at Carter Jonas said that whilst the Government has made certain steps to reassure the rural sector with regard to secure income streams post Brexit, until a comprehensive strategy is produced, many rural businesses are approaching the next few years with caution.

“This current climate has impacted on land values which have dipped slightly, as reflected in our report,” Mr Jones said. “As evidenced through our research, rural businesses large or small can benefit significantly from non-agricultural, diversified income streams which will help support them against any headwinds that are impacting on the land market.

Mr Jones added: “As the political landscape unfolds, landowners, farmers and tenants will need to be innovative and adapt their business strategies accordingly and we expect to see increasing numbers of rural businesses committing to diversification options as they prepare for change.”

Article taken from Farming UK

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5 Instagram Reel ideas to market your artisan-spir
5 Instagram Reel ideas to market your artisan-spirit farm business

🍸 Why do we use [insert unusual ingredient] to make our [insert spirit]?
🍸 A tour of our distillery! What system do we use?
🍸 3 ways we are making our [insert spirit] carbon-neutral!
🍸 How do we make [insert spirit]? See our behind-the-scenes process!
🍸Cocktail Masterclass
🍸 Which spirit should I choose for my cocktail?

Do you use reels for your business?


Alternative meat products to add to your farm busi
Alternative meat products to add to your farm business - Charcuterie 

Charcuterie can be an excellent option for extending a product range as the products can be made from your existing meat supplies, or you could choose to team up with a local charcuterie business. 

Additionally, the shelf life of charcuterie products is often significantly longer than other meat-based products. Charcuterie also often uses less desirable parts of an animal, such as in the case of using cheaper cuts in salamis.


Instagram Reel ideas for your dairy diversificatio
Instagram Reel ideas for your dairy diversification

🧀 What happens to male calves on our farm?
🧀 A tour of our milking parlour! What system do we use?
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🧀 How do we make our ice cream? See our behind-the-scenes process!
🧀 Cheese tasting masterclass
🧀 Which cheese should I choose for my cheese board?
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1. Milk vending machines – for dairy diversification
2. Crop mazes – for kid-friendly farm diversification
3. Shepherd Huts – the classic farm diversification
4. Glamping – the agritourism option
5. Ice cream – the tasty farm diversification
6. Storage containers – the commercial farm diversification
7. Clay pigeon shooting – for estate diversification
8. Growing truffles – the high-end farm diversification

If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend you book a consultation with us.

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Diversification idea – wool business!
Why choose a

Diversification idea - wool business!
Why choose a wool business?

A wool, yarn or fibre business can be an effective farm diversification for adding value to something that is often a by-product of the sheep farming sector. But there are also lots of other types of fibre to consider, from alpaca to plant-based fibres. Fibre businesses are useful for bringing in additional income on a smaller scale and tend to work well alongside a wider farm business strategy or even as a way to make money from your smallholding.

Fibre businesses can range from selling raw fleece through to spinning yarn and even dying yarns. 

Do you sell wool or fibre from your farm?

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How much would you need to sell to invest £600 pe
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Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

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Video content for wool businesses needn’t be har
Video content for wool businesses needn’t be hard. Some ideas could include:

🐑 How is it made videos – show the processes within your business, such as spinning
🐑  Why do we do … – explain your practices and educate your audience
🐑  Product reveals – show your new products dressed and displayed in the best possible light
🐑  Before and after – show your goods before and after processes: from sheep to yarn,
🐑  Meet the team – show yourself or your team behind the business.


Want to transform your farm business?
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Want to transform your farm business?
Are you ready to take your agri-business to the next level?

Instalment option - 6 monthly instalments of £1250
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Find out more on our website - go to the link in bio

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