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A strong brand is crucial for agricultural businesses looking to diversify

April 18, 2021
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A strong brand is crucial for agricultural businesses looking to diversify

At Flame Marketing we are strong believers of marketing your farm brand, especially new farm diversification projects, and this article just shows how it can make the difference! A good brand can make you a 10 times more buyable brand.

Being 100% clear about who you are and what you’ve got to offer is crucial if you’re to move successfully into new areas and watch your business grow. How can you expect other people to buy into what you’re offering otherwise?

A strong brand identity is a good place to start, and it’s something we’re seeing more and more farmers invest in – especially as younger generations move up and take the reins.

But it’s not all ‘out with the old, in with the new’. There’s a delicate balance between respecting existing client bases and long-established methods and wanting to reach out and be more commercial.

Chase vodka strong brand identity Strong values and heritage don’t need to be ignored in pursuit of an upswing, but, equally, impressing non-agricultural businesses with what you’ve got to offer takes the right kind of branding if you’re to come across as authentic and credible. If you’re moving into distilling spirits, for example, you and your branding partner need to establish why a mixologist from the USA would want to give your product pride of place on their optic line-up.

Agri MarketingAnd there’s a lot more to this than fashioning a funky logo. When we started working with father and son farmers William and James Chase, they had a distillery operating out of their Herefordshire farm producing premium potato vodkas and gins, and they needed a strong brand and packaging identity to attract buyers.

We immediately established that we needed to make a virtue of their farming heritage and their field-to-bottle production values. We also wanted to celebrate the Britishness of the farm, distillery and spirits range, and marry nostalgia with modernity.

So playful references to Britishness were introduced. The label on the front of the bottle, for example, was fashioned to look like a postage stamp as a homage to the Penny Black, the world’s first adhesive stamp, which was first issued in the UK in the mid-1800s. Tyre tracks run across the label hinting at the nation’s impressive motoring legacy and the Chases’ love of classic farm vehicles. And a Union Flag below the label leaves the consumer in no doubt as to the provenance.

Ultimately, it’s all about storytelling. If you want to attract people from different walks of life, you need to celebrate what makes you uniquely you and explain the relevance to them. A brand may not be as tangible as tools and fertiliser, but, in today’s market, conveying values, attitudes and credibility is so important. And that’s where strong, considered branding comes in.

For more information or help about farm diversification projects and Agri Marketing check out our website at Flame Marketing

Article taken from Farm Diversity

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How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

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Agri marketing for Rare Breed Meat producers

Is
Agri marketing for Rare Breed Meat producers 

Is there still commercial value in rare and native breeds?
Over the past 10 to 20 years UK farming has almost turned completely to commercial breeds and away from our traditional Native breeds. 

Read on at our blog - Link in bio 

#agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation
https://www.flamemarketingltd.org/agri-marketing-for-rare-breed-meat-producers/


Every farmer and producer is unique, and so are th
Every farmer and producer is unique, and so are their products and businesses. So why would they all have the same marketing package?

We try to do things differently. We take the time to meet with clients, understand their specific goals and needs, and then advise them on the most suitable marketing strategy for their farm business.

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation

Farm marketing: Using Instagram to market your mea
Farm marketing: Using Instagram to market your meat box business

Meat box businesses are a great farm diversification option, particularly as they can be as big or as small scale as you need them to be. But to get the most from these direct sales, you need to have a clear farm marketing strategy that is suited to your scale and specific needs.

Read more at the link in bio 

#agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation #lamb #hogget #beef #organicfarming #pork #rarebreed #highwelfaremeat

Have you heard about our mini package?
Perfect fo

Have you heard about our mini package? 
Perfect for small and start-up diversification projects! 

So what does Flame's Membership Package include? 

1. Video editing service - maximum 5 videos per month 
2. Access to social media scheduling & analytics software - with training
3. 90 min coaching session - monthly marketing strategy coaching
4. Mini monthly marketing strategy including: 

🔥 3 x Blog Titles and Prompts per month 
🔥 2x Video prompts per month
🔥 10x social media post prompts per month 

All for just £195 p/month 

Contact us for more info

5 blog ideas for your lamb meat box business

🐑
5 blog ideas for your lamb meat box business

🐑 What is the difference between lamb, hogget and mutton?
🐑 What does it mean to be RSPCA Approved?
🐑 How to check if your lamb is from the UK?
🐑 How can sheep farming benefit rewilding?
🐑 Why we chose to produce [insert breed], a native/rare breed

 #agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation #lamb #hogget #beef #organicfarming #pork #rarebreed #highwelfaremeat


Tom knew he had to diversify his family farm, but
Tom knew he had to diversify his family farm, but he had to come up with a solid plan to convince his family. 

Going to agricultural college had opened his eyes to the range of diversification options and the need for effective marketing when selling directly to the public. 

But where to start? How to decide which diversification project to try? How to find his ideal customer? 

Sound like you? Check out our marketing packages

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation

5 blog ideas for your lamb meat box business

🐑
5 blog ideas for your lamb meat box business

🐑 5 top tips for cooking the perfect lamb roast
🐑 What are lamb sweetbreads, and how do you cook them?
🐑 Farmer’s favourite lamb and kidney pie
🐑 Lamb koftas with tzatziki and Greek salad
🐑 5 things to know about our lamb meat boxes

 #lamb #hogget #organicfarming #rarebreed #highwelfaremeat #agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation


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