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Farm diversification advice from a young farmer

February 11, 2021
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farm diversification

Farm diversification advice from a young farmer

With the current financial climate and the seasonality of farm produce has meant income can be very sparse at times of the year in a farm business. This is why many farms are turning to farm diversification projects to stabilise their business financially. With a lot of forward-thinking young farmers currently, we thought it would be great to share this article to give a helping hand.

11 great bits of farm diversification advice from a young farmer

Dairy Farm DiversificationEver-more farming families are looking to diversify, but launching a successful alternative enterprise requires a lot of planning.

From what to do to how much you should charge, you’ll face a raft of decisions in the early days of a new business.

Herefordshire-based Laura Brewer shares 11 bits of advice for others looking to take this step.

About Laura Brewer

Laura founded Pink Wellies Nails, turning her love of painted nails into a business. The firm sells custom-fit press-on nails (including farm-themed ones) online and, when Covid restrictions allow, will once again offer gel manicures.

The former Harper Adams University student worked for a farm and food software company, but opted to launch her own enterprise after maternity leave. She retrained as a nail technician and now runs the business in tandem with helping her husband, Pete, and his family run a Duchy farm in Herefordshire.

More information at facebook.com/pinkwelliesnails

1. Decisions, decisions

When choosing your farm diversification project, draw on your resources – your land, your spare buildings and what is available to you locally. Most importantly, focus on your own skills and passions. The old saying is true: “Do what you love and you’ll never work another day in your life”.

When deciding what to do, I went through several ideas, but always came back to the fact that (before babies) I was never without painted nails – so it soon became the obvious choice.

2. Find your farm diversification niche farm diversification

You are never going to please – or appeal to – everyone, so don’t waste time and money trying. Think about who your ideal customer is and what they would want or enjoy.

Finding relevant groups on social media or locally is a good place to start – both because they’re useful in terms of helping you with market research and them spreading the word is great (free) advertising.

3. Be social

Love it or loathe it, you can’t deny the power of social media, especially for promoting farm diversification businesses. It’s an endless, open platform to connect with potential customers. Set up a Facebook page, ask friends and family to like and share it to build a following, then maintain it by posting regularly.

Facebook also offers the option to run paid-for adverts, which cleverly fine-tune their target audience, but make the most of what is available to you for free first.

4. Invest wisely

Be prepared to make some investments, but take advice and do your research. When I started selling the press-on nails, I spent £50 on all the kit I needed and, given that I planned to retail at £10, I told myself I only needed to sell five sets to have broken even and not lost anything by trying. By the end of the year, seven months later, I had processed more than 150 sets of nails.

5. Partner up with other diversified farms

This could be a local business run by a friend or neighbour, or one holding a similar customer base or values to yours. Just a simple mention on social media or running a competition where you can both put up a prize will get you in front of each other’s followings. Another option could be retailing a product for another business.

6. Get real

No posts on my social media feeds get more interaction than those about myself or my family. People love to see the real you, and your life behind the scenes. It’s important to be personal as well as professional, and going “live” on social media is a really good way to do this.

However, it can be a bit scary at first. If you aren’t comfortable going live, a video of yourself talking about your product or just a “meet the maker”-style brief introduction about yourself are great ways of doing this.

7. People skillsfarm diversification

Every job I have had has involved working closely with customers, so dealing with people has become second nature to me. If it’s not something you are used to, think about a time when you received excellent customer service.

What was so good about it? What made it stick in your mind? How did they make you feel? Decide what you can draw from this when dealing with your customers.

8. Work out the time cost of your farm diversification project

How much of your time will the new venture take up, and therefore take away from your daily work schedule? If it’s accommodation you’re looking at, don’t forget to factor in time for cleaning, welcoming guests and being on hand if there’s a problem.

Equally, if you are making a product, include your time cost in the final price.

9. Charge your worth

Knowing what to charge for goods or services can be the hardest part. Take some time to work out exactly what your costs will be, including your time, and go from there. Don’t feel like you need to price yourself the same as others in your area just because they are the competition – after all, they might not be making any money.

There are plenty of people out there willing to pay for the right service or product who probably fall perfectly into your ideal customer bracket too.

10. Ask and share

Don’t be afraid to ask for advice from others in a similar situation who have had some successes. They’ll be happy to share and help where they can. Similarly, if you’ve received some good advice, be sure to pass it on. It doesn’t cost you anything, and you were in their shoes once too.

11. Positive mental attitude

It’s normal to have self-doubt, particularly when there is a lot riding on the make or break of a diversification project, but a positive mental attitude will take you places. As the saying goes: “Dream, believe, achieve.”

Article talking from Farmers Weekly

To get your hands on some expert advice book a free consultation with us. 

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We do made-to-measure and bespoke.

Every farm is
We do made-to-measure and bespoke. 

Every farm is different, every diversification project is different, and every business is different. 

So why would they all have the same marketing package? 

That's why we do bespoke packages for each of our clients.

Get in touch to find out how we can help your farm today.

#glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation


Things to consider when choosing your farm diversi
Things to consider when choosing your farm diversifcation project. 

Regardless of what type of project you are interested in there are bound to be skills or resources that you are lacking. 

By considering your current skills/resources early in the diversification project you can also start to consider what resources or skills you will need to bring in. 

This could include needing a planning consultant to redevelop an existing building or a website designer to create a site you can sell from. 

We work with our clients from an early stage to surround them with the best possible resources and skills both in house and through our strategic partners.

Want to transform your farm business?

Are you rea
Want to transform your farm business?

Are you ready to take your agri-business to the next level? 

Then the Firestarter package is for you, this package will take your agri-business from a flickering flame to an all-out wildfire. Though this package we will transform your business covering the following key areas: 

We will work closely with you to develop a clear and detailed understanding of your ideal customer and their behaviours. We will investigate their fears and problems so we can ensure your products and our marketing strategy resonate with them passionately. 

Get in touch today or book a consult at our website. 

#glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation


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