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agri-tourism
10 tips for starting a glamping business on your farm
March 11, 2021
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Diversifying your farm in a pandemic

March 12, 2021
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Diversifying your farm in a pandemic

agri-marketing

With the pandemic more and more people are looking to buy local and support their local farmers and suppliers. This is because of safety aspects as well as old fashioned local support. Here the article talks through the statistics and areas which are doing well as well as not so well in the pandemic.

Diversifying your farm diversification in a pandemic

While many of us viewed the March national lockdown as a temporary glitch, months on we are now in the grip of a ‘new normal’, with many still working from home, and events and overseas travel still fraught with complication.

While many of us viewed the March national lockdown as a temporary glitch, months on we are now in the grip of a ‘new normal’, with many still working from home, and events and overseas travel still fraught with complication.

Various, if not all business sectors have struggled in one way or another, but there has been a boom in demand for the ‘staycation’, as well as a growing appreciation for farm shops and outdoor pursuits, with many more events – including weddings – being held outdoors.

These are trends that are predicted to remain for some time and they present both opportunities and challenges for UK farmers who are looking to diversify. When supermarkets struggled to keep up with demand at the height of the pandemic, and delivery slots became nigh on impossible to secure, many consumers turned to their local farm shop and found a safe, relaxed shopping experience.farm diversification

A survey by the Farm Retail Association found that 92 per cent of farm shops saw a “significant” rise in new customers after the lockdown. Some 79 per cent surveyed also said they had introduced a click and collect service because of coronavirus, while another 67 per cent introduced home deliveries.

Farm shops across the UK processed an estimated 1.4 million-plus orders for home delivery or collection within the first two months of the lockdown. By adding new services for customers, 73 per cent of farm retailers said they have either hired extra staff or furloughed fewer employees than expected.

While many businesses, including the glamping and camping industry, have faced a very difficult period – with increased cleaning and reduced capacity presenting challenges – sites have also reported a huge rise in trade, according to Canopy’s John Maddy in a recent NFU Mutual report. Some have been running at 100 per cent occupancy since lockdowns eased.

Shop sales on sites have also increased, with some having to restrict sale of certain items each day. New ventures on some locations have been tried and tested, such as ‘pop up’ pizza and fish and chip suppers, which have seen huge success, giving rise to more investment for next year.

Early reports from business owners confirm a welcome rise in bookings for next year already, with some never having had revenue this early on, which points to a positive future for UK glamping and camping experiences in the UK, Mr.Maddy adds.

As farms face huge uncertainty in the coming months, farm diversification to provide additional revenue streams will become increasingly important, but the new way of life – and the public’s new appreciation for local food and countryside experiences – presents opportunities that could pay dividends for farmers.

At Flame Marketing we offer a FREE marketing consultation to help with any questions about developing a farm diversification.

Article taken from Farmers Weekly

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How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

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Agri marketing for Rare Breed Meat producers

Is
Agri marketing for Rare Breed Meat producers 

Is there still commercial value in rare and native breeds?
Over the past 10 to 20 years UK farming has almost turned completely to commercial breeds and away from our traditional Native breeds. 

Read on at our blog - Link in bio 

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Every farmer and producer is unique, and so are th
Every farmer and producer is unique, and so are their products and businesses. So why would they all have the same marketing package?

We try to do things differently. We take the time to meet with clients, understand their specific goals and needs, and then advise them on the most suitable marketing strategy for their farm business.

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Farm marketing: Using Instagram to market your mea
Farm marketing: Using Instagram to market your meat box business

Meat box businesses are a great farm diversification option, particularly as they can be as big or as small scale as you need them to be. But to get the most from these direct sales, you need to have a clear farm marketing strategy that is suited to your scale and specific needs.

Read more at the link in bio 

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Have you heard about our mini package?
Perfect fo

Have you heard about our mini package? 
Perfect for small and start-up diversification projects! 

So what does Flame's Membership Package include? 

1. Video editing service - maximum 5 videos per month 
2. Access to social media scheduling & analytics software - with training
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5 blog ideas for your lamb meat box business

🐑
5 blog ideas for your lamb meat box business

🐑 What is the difference between lamb, hogget and mutton?
🐑 What does it mean to be RSPCA Approved?
🐑 How to check if your lamb is from the UK?
🐑 How can sheep farming benefit rewilding?
🐑 Why we chose to produce [insert breed], a native/rare breed

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Tom knew he had to diversify his family farm, but
Tom knew he had to diversify his family farm, but he had to come up with a solid plan to convince his family. 

Going to agricultural college had opened his eyes to the range of diversification options and the need for effective marketing when selling directly to the public. 

But where to start? How to decide which diversification project to try? How to find his ideal customer? 

Sound like you? Check out our marketing packages

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5 blog ideas for your lamb meat box business

🐑
5 blog ideas for your lamb meat box business

🐑 5 top tips for cooking the perfect lamb roast
🐑 What are lamb sweetbreads, and how do you cook them?
🐑 Farmer’s favourite lamb and kidney pie
🐑 Lamb koftas with tzatziki and Greek salad
🐑 5 things to know about our lamb meat boxes

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