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farm marketing
Farm Marketing: 5 farmers with successful social media profiles
October 7, 2021
Farm diversification
Survey shows surge in farm diversification
October 9, 2021

Farm Diversification: Farms need two businesses to make a profit

October 8, 2021
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Farm Diversification

Farm Diversification: Farms need two businesses to make a profit

This recent article from Farmer’s Weekly by Bridgette Baker highlights some really interesting points regarding farm diversification, farm profitability and building sustainable farm businesses which work for consumers and farmers. She also raises the issue of marketing your farm diversification to consumers effectively. This is a topic we have covered in many of our blogs, for anyone looking for advice on this I recommend checking out our farm marketing strategy guide.

I have been watching Our Family Farm Rescue with Adam Henson on Channel 5. The show bills itself as farmers “risking it all in a fight for survival”, and watching people diversify to reduce their workload and financial stress has certainly struck a chord. I find it interesting as my parents started an online meat sales business for our farm to sell my Oxford Sandy and Black pork, as well as our beef. We made a meat store by emptying our cluttered old bulk tank room, and bought industrial freezers and fridges, as well as butchers’ tables and sinks.

The Food Standards Agency gave the meat store a food hygiene rating of 5 (that’s the best score, by the way!). Like the families in the programme, we made the most of what the farm already had. We started the business over lockdown and had a lot of interest, but sales have slowed and we have to think up new ways to advertise and make our products more appealing.

I’ve noticed more meat box schemes and farm shops appearing, giving the public more opportunity to buy directly from farms, be in contact with farmers, and know exactly where their meat comes from. Building a customer base is hard, however, and some consumers, even though they say they love the idea of a small farm and local shop, will always head to the supermarket.

An honest debate needs to take place about how the UK wants its food produced. Do we want entirely large, often indoor, uber-efficient farms which can compete on price with the “cheapest” food produced elsewhere in the world? Or are we willing to pay a little more and support small, traditional family farms?

Diversification is a long-term trend, but it’s a shame an ever-increasing number of farmers need two businesses to make a profit, given that being a farmer is a hugely skilled, full-time job in itself. Another TV presenter, Jeremy Clarkson, has clearly discovered this. He realised you have to be a mechanic, electrician, vet, agronomist, and potentially a shopkeeper. There are many ways to run a meat sales business, I just hope we can find a way that is worthwhile for us, and convenient for our customers.

Article taken from farmer’s weekly

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5 Instagram Reel ideas to market your artisan-spir
5 Instagram Reel ideas to market your artisan-spirit farm business

🍸 Why do we use [insert unusual ingredient] to make our [insert spirit]?
🍸 A tour of our distillery! What system do we use?
🍸 3 ways we are making our [insert spirit] carbon-neutral!
🍸 How do we make [insert spirit]? See our behind-the-scenes process!
🍸Cocktail Masterclass
🍸 Which spirit should I choose for my cocktail?

Do you use reels for your business?


Alternative meat products to add to your farm busi
Alternative meat products to add to your farm business - Charcuterie 

Charcuterie can be an excellent option for extending a product range as the products can be made from your existing meat supplies, or you could choose to team up with a local charcuterie business. 

Additionally, the shelf life of charcuterie products is often significantly longer than other meat-based products. Charcuterie also often uses less desirable parts of an animal, such as in the case of using cheaper cuts in salamis.


Instagram Reel ideas for your dairy diversificatio
Instagram Reel ideas for your dairy diversification

🧀 What happens to male calves on our farm?
🧀 A tour of our milking parlour! What system do we use?
🧀 Why do we use mob grazing for our cows? And what is it?
🧀 How do we make our ice cream? See our behind-the-scenes process!
🧀 Cheese tasting masterclass
🧀 Which cheese should I choose for my cheese board?
🧀Why should you buy milk from vending machines rather than from the supermarket?

 #cheese #britishcheese #dairy #dairyuk #britishdairy #milk #milkvendingmachine


8 farm diversification options for livestock farme
8 farm diversification options for livestock farmers

1. Milk vending machines – for dairy diversification
2. Crop mazes – for kid-friendly farm diversification
3. Shepherd Huts – the classic farm diversification
4. Glamping – the agritourism option
5. Ice cream – the tasty farm diversification
6. Storage containers – the commercial farm diversification
7. Clay pigeon shooting – for estate diversification
8. Growing truffles – the high-end farm diversification

If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend you book a consultation with us.

 #lamb #hogget #beef #organicfarming #pork #rarebreed #highwelfaremeat #agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation


Diversification idea – wool business!
Why choose a

Diversification idea - wool business!
Why choose a wool business?

A wool, yarn or fibre business can be an effective farm diversification for adding value to something that is often a by-product of the sheep farming sector. But there are also lots of other types of fibre to consider, from alpaca to plant-based fibres. Fibre businesses are useful for bringing in additional income on a smaller scale and tend to work well alongside a wider farm business strategy or even as a way to make money from your smallholding.

Fibre businesses can range from selling raw fleece through to spinning yarn and even dying yarns. 

Do you sell wool or fibre from your farm?

 #wool #yarn #knittinguk #felting #sheep #rarebreedsheep #britishwool #handspunyarn


How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

#glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation


Video content for wool businesses needn’t be har
Video content for wool businesses needn’t be hard. Some ideas could include:

🐑 How is it made videos – show the processes within your business, such as spinning
🐑  Why do we do … – explain your practices and educate your audience
🐑  Product reveals – show your new products dressed and displayed in the best possible light
🐑  Before and after – show your goods before and after processes: from sheep to yarn,
🐑  Meet the team – show yourself or your team behind the business.


Want to transform your farm business?
Are you read

Want to transform your farm business?
Are you ready to take your agri-business to the next level?

Instalment option - 6 monthly instalments of £1250
One time payment - We offer a 10% discount making it just £6750

Find out more on our website - go to the link in bio

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation
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