Flame_Marketing_Logo_Trans_Dark_SmallFlame_Marketing_Logo_Trans_Dark_Smallflame-mobile-logoFlame_Marketing_Logo_Trans_Dark_Small
  • Home
  • Our Marketing Solutions
    • Firestarter Marketing Strategy
    • Firecracker Social Media Strategy
    • Create YOUR Bespoke Marketing Solution
  • Shop
  • About Us
  • Blog
  • Contact Us
  • FAQ
Farm Diversification
PYO pumpkins farm diversification project shows major potential
May 30, 2022
Dairy Diversification
Dairy Diversification: Dairy goats can provide farmers a good alternative income
June 8, 2022

Farm Marketing: Using Instagram to market your dairy business

May 31, 2022
Categories
  • Marketing Advice
Tags
Dairy Marketing

Farm Marketing: Using Instagram to market your dairy business

The key to the success of a diversified dairy business is farm marketing. However, with such narrow margins on each sale, it can be difficult to choose the right form of farm marketing.

Social media is an ideal platform for businesses that have low margins as they allow businesses to create targeted marketing content cheaply. But although social media is a fairly cheap form of farm marketing, it can be time-consuming and does require a certain level of skill to get the most out of it. In this blog, we are going to look specifically at using Instagram to market your dairy business.

What type of users will be on Instagram?

We can fall foul of thinking of Instagram users as teenagers, but the truth is that teens have now moved on to platforms such as Tiktok and the majority of active Instagram users are now agedDairy Diversification between 20 and 40. This means that active Instagram users are predominantly millennials and some older Gen Zs.

These are people who have careers and are likely established in their living situations. They are also increasingly likely not to have children and to be more willing to spend money on experiences, or experience led products. They are also more likely to be educated consumers and to make purchase choices that they see as being ethical. This can include trends such as the increase in plant-based diets but it can also include trends towards buying more locally and choosing high-welfare animal products.

Using farm marketing to target Instagram users

The key to marketing to this type of customer is to communicate your story and educate them on why you are an ethical choice.

This type of customer will buy into the businesses that show their storytelling skills and can therefore create an emotional response from the viewer. This could include explaining the background of your farm and family. Maybe you are a 6th generation farmer who is trying to save their family farm through dairy diversification. Or maybe you are a new entrant who is striving to create a new type of dairy business and just need a break.

farm marketingConsider the brand story that you want to present and make sure it is authentic to you. You can somewhat Disneyfy your brand story or simplify it to make it a clearer and more impactful farm marketing tool. But you must make sure it never becomes inauthentic. This generation of consumers believes strongly in buying from authentic businesses and looking beyond the traditional marketing hype.

You may be familiar with the phrase “a picture paints a thousand words”. This is very true of almost all social media platforms but for Instagram, imagery is central to its whole identity. Therefore, you need to ensure you can communicate your brand story as much through images as through words. If you or a family member is keen on their camera, this is a huge advantage on Instagram. Show your followers what life on your farm is like and show them your authentic self through images and videos.

You can also use imagery to educate your followers on how your dairy business is ethical. This could be related to your livestock management, or it could be related to your processing/packaging of products or indeed your waste management approaches. Remember, this is a consumer base who want to be educated and are likely to have very little knowledge of the dairy industry or agriculture as a whole. Keep things clear and simple: for video content, good examples include @thecalfgirl and @iowadairyfarmer amongst many others.

Make the educational content fun and highly accessible. You can extend this relationship building through answering questions in the comments and encouraging followers to send you their questions.

If you are struggling with topic ideas for educational posts or want more help creating video content then check out our coaching package.

Getting the most out of Instagram for your farm marketing

Central to making the most of any social media platform is to work with the tools they give you. Currently, Instagram is really pushing its reels feature. This is in an attempt to stave-off market share loss from Tiktok. So, if you aren’t using reels, you are likely to find your reach significantly reduced. Reels can be scary when you first get started but practice makes perfect and it is another fantastic tool for educating your audience.

Some ideas for reels could include:Dairy Marketing

  • What happens to male calves on our farm?
  • A tour of our milking parlour! What system do we use?
  • Why do we use mob grazing for our cows? And what is it?
  • How do we make our ice cream? See our behind-the-scenes process!
  • Cheese tasting masterclass
  • Which cheese should I choose for my cheese board?
  • Why should you buy milk from vending machines rather than from the supermarket?

These are mostly educational but you can also have fun with reels such as dancing ones or following current trends in the audio choices, for example, the use of ‘’tik-tik boom’’ a few months ago.

For many food-based diversifications, recipes or cook-along videos are a really useful and engaging form of content. The recipes don’t have to be hard; it’s just about showing your audience another way to engage with your product. For more farm marketing content ideas, check out this blog.

As well as reels, make sure you are keeping up to date with the best hashtags to use for your business. As a rule of thumb, we suggest dividing your hashtags evenly between three areas:      hashtags that are specific to the content/post/product (e.g. milk vending machine), hashtags that are about your business or sector more widely (e.g. UK Dairy), and hashtags that your ideal customer is likely to identify with (e.g. shop local). However, it is also worth mixing things up on occasion and trying out new hashtags to see how this impacts your views.

If you have a website or your products can be ordered online, make sure you get shopping links set up for your Instagram page and use them. This is another area that Instagram is pushing. It has been a slightly glitchy option in the past, but the recent updates seem to have reduced most of the bugs.

If your customers can’t shop through shoppable links for whatever reason, make sure you make it very clear and easy for them to find out how/where they can buy products. The harder you make it for them to purchase, the more abandoned orders you will have.

To find out more about planning your farm marketing strategy, you can download our free guide here.

Share
0

Related posts

online communities for farm brands
May 20, 2025

Building an Online Community Around Your Farm Brand


Read more
video marketing for glamping and agritourism
April 25, 2025

Utilising Video Marketing to Showcase Your Farm Stay Experience


Read more
social media graphics for farm businesses
April 10, 2025

How to Design Eye-Catching Social Media Graphics for Your Farm Business


Read more

Get in touch

Book a call with us today
Phone & Email
01803 814 147
info@flamemarketingltd.org

Location

Office Address
Clennon,
Denbury Cross,
Ipplepen,
Newton Abbot,
TQ12 5TP.

Privacy Policy

Instagram


5 Instagram Reel ideas to market your artisan-spir
5 Instagram Reel ideas to market your artisan-spirit farm business

🍸 Why do we use [insert unusual ingredient] to make our [insert spirit]?
🍸 A tour of our distillery! What system do we use?
🍸 3 ways we are making our [insert spirit] carbon-neutral!
🍸 How do we make [insert spirit]? See our behind-the-scenes process!
🍸Cocktail Masterclass
🍸 Which spirit should I choose for my cocktail?

Do you use reels for your business?


Alternative meat products to add to your farm busi
Alternative meat products to add to your farm business - Charcuterie 

Charcuterie can be an excellent option for extending a product range as the products can be made from your existing meat supplies, or you could choose to team up with a local charcuterie business. 

Additionally, the shelf life of charcuterie products is often significantly longer than other meat-based products. Charcuterie also often uses less desirable parts of an animal, such as in the case of using cheaper cuts in salamis.


Instagram Reel ideas for your dairy diversificatio
Instagram Reel ideas for your dairy diversification

🧀 What happens to male calves on our farm?
🧀 A tour of our milking parlour! What system do we use?
🧀 Why do we use mob grazing for our cows? And what is it?
🧀 How do we make our ice cream? See our behind-the-scenes process!
🧀 Cheese tasting masterclass
🧀 Which cheese should I choose for my cheese board?
🧀Why should you buy milk from vending machines rather than from the supermarket?

 #cheese #britishcheese #dairy #dairyuk #britishdairy #milk #milkvendingmachine


8 farm diversification options for livestock farme
8 farm diversification options for livestock farmers

1. Milk vending machines – for dairy diversification
2. Crop mazes – for kid-friendly farm diversification
3. Shepherd Huts – the classic farm diversification
4. Glamping – the agritourism option
5. Ice cream – the tasty farm diversification
6. Storage containers – the commercial farm diversification
7. Clay pigeon shooting – for estate diversification
8. Growing truffles – the high-end farm diversification

If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend you book a consultation with us.

 #lamb #hogget #beef #organicfarming #pork #rarebreed #highwelfaremeat #agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation


Diversification idea – wool business!
Why choose a

Diversification idea - wool business!
Why choose a wool business?

A wool, yarn or fibre business can be an effective farm diversification for adding value to something that is often a by-product of the sheep farming sector. But there are also lots of other types of fibre to consider, from alpaca to plant-based fibres. Fibre businesses are useful for bringing in additional income on a smaller scale and tend to work well alongside a wider farm business strategy or even as a way to make money from your smallholding.

Fibre businesses can range from selling raw fleece through to spinning yarn and even dying yarns. 

Do you sell wool or fibre from your farm?

 #wool #yarn #knittinguk #felting #sheep #rarebreedsheep #britishwool #handspunyarn


How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

#glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation


Video content for wool businesses needn’t be har
Video content for wool businesses needn’t be hard. Some ideas could include:

🐑 How is it made videos – show the processes within your business, such as spinning
🐑  Why do we do … – explain your practices and educate your audience
🐑  Product reveals – show your new products dressed and displayed in the best possible light
🐑  Before and after – show your goods before and after processes: from sheep to yarn,
🐑  Meet the team – show yourself or your team behind the business.


Want to transform your farm business?
Are you read

Want to transform your farm business?
Are you ready to take your agri-business to the next level?

Instalment option - 6 monthly instalments of £1250
One time payment - We offer a 10% discount making it just £6750

Find out more on our website - go to the link in bio

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation
http://ow.ly/UGvu50DYWn4


© 2020 Flame Marketing. All Rights Reserved.
0

£0.00

✕

Login

Lost your password?

Create an account?

  • →
  • Phone
  • Email