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Farm Diversification
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Farmers demonstrate how #FarmingCAN be profitable and climate-friendly

November 23, 2021
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#farmingCAN

Farmers demonstrate how #FarmingCAN be profitable and climate-friendly

#farmingCAN is an innovative campaign from Farmers Guardian which looks to highlight the important role of farming to the British public. Over 12 months the campaign will focus on various issues affecting farming and Britain as a whole to look at how #farmingCAN support a better future for all.

#farmingCAN – IN THE FIELD: Tom Akrigg, Yorkshire Dales

Manor Farm is a traditional sheep and beef enterprise in the Yorkshire Dales run by Tom Akrigg and his family. The land includes blanket bog and wetland – two of the most carbon and nature-rich ecosystems.

Hay meadows are managed as they were centuries ago, without artificial inputs and cut late in the year. Limestone grassland and rush pasture are sympathetically grazed by Swaledale sheep and support an array of breeding waders, including lapwing and the endangered curlew.

Ten years ago, the Akrigg family worked with the National Trust and the Yorkshire Peat Partnership to improve an expanse of peatland. This included smoothing out, or ‘reprofiling’, peat hags – a type of erosion that causes steep overhangs in the peat and makes it vulnerable to further wear. Sphagnum mosses were allowed to develop and now cloak the landscape, sucking in carbon.

Mr Akrigg said: “It was pioneering for its time.”

Climate change mitigation was not the driver behind the family’s participation in schemes like this – but they have a strong conservation interest and their willingness to get involved has yielded unforeseen benefits at times. Being at the head of the catchment, the farm does not feel the effects of flooding, but Mr Akrigg is aware of the damage neighbours have faced.

He is trialling natural flood management solutions, including riparian planting and bunds and scrapes to intercept rainwater run-off.

He said: “For me, it is about showing that farming can deliver environmental and public benefits and still be productive and fit with our traditional ethos. We are choosing options that have multiple benefits.”

Martin Davies, the National Trust’s general manager in the Yorkshire Dales, added: “We have a rich tapestry of habitats in the Dales, from hay meadows to blanket bog that’s thousands of years old.

“These landscapes are not just good for nature, they are an important tool for tackling climate change. We are pleased to be working in partnership with our tenant farmers to achieve long term benefits, such as reducing flood risk downstream and locking away carbon.”

#farmingCAN: Llyr Jones, Denbighshire

Llyr Jones, farms near Corwe, Denbighshire, alongside his wife, Emma.

The family runs a flock of 1,100 sheep and around 250 dairy heifers. In recent years, Mr Jones has operated a rotational grazing system for his cattle, citing the main benefits for doing so as increased carbon storage, improved soil health and decreased worm burden for his stock.

In 2015 he developed a 16,000-hen free-range egg unit on-farm, supplying Tesco. The new facilities include scrubbers to reduce ammonia emissions from the site by an estimated 90 per cent. The poultry business does not use any mains water, with all water harvested from an on-farm borehole.

Renewable energy

The whole site is powered through renewable energy, largely thanks to the 30kW hydroelectric system he has had installed in 2012 on a stream on-farm, with 24kW photovoltaic panels providing a back-up source of renewable energy when warm weather reduces the flow of water to the hydro system.

Mr Jones said: “Here in Wales we are so lucky with our environment. We have a huge amount of rain and big hills here, which are great ingredients for producing hydroelectricity. It is great we can harness this green energy to produce more food while limiting our impact on the environment.”

IN THE FIELD: James Hopkinson, Vale of Strathmore, Angus

James is one of five farmers working in the Soil Regenerative Agriculture Group, set up in 2019 to share knowledge on soil health improvement.

He started his transition to soil-friendly practices in 2016 and within two years, began to see the benefits of the systems he employed.

“When it comes to soil, I am not particularly scientific about it. I like to use my spade, my eyes, my hands and my nose. For me, the decisions made on the level of tillage required is all based on the time I spend in the field with my spade, where it reveals my success or failure. This time aids me in deciding on the appropriate level of tillage and drilling techniques, or where nutrients are needed. A soil regenerative system is a long-term approach. There are some short-term benefits, such as lower fuel consumption, but the real benefits come much later, as seen through better soil drainage, carrying capacity, nutrient retention and input reduction.”

His system creates a year-round cover across the farm, in most instances for wildlife, and 10 per cent of productive areas around every field have been put down to permanent cover for wildlife habitats, which is beneficial to a variety of wildlife, insects and pollinators.

“The challenge has been in managing the transition from conventional to regenerative and retaining a viable, profitable business at the same time as reducing the very inputs which have provided us with consistent yields, and in most cases, profitability in the past,” he said.

“But with reduced inputs comes reduced borrowing and spend, which in turn, improves cash flow. The challenge is in striking the balance between reduced yields and return.

“Every farm business is different, and it was important to understand our financial position, so we could temper our transition and cut back accordingly.”

If you are planning a farm marketing strategy to promote your farm business then we would also recommend seeking support from marketing advisors, you can Check out our farm marketing strategy guide here, or you can book a consultation with us here.

Article taken from farmer’s Guardian

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5 Instagram Reel ideas to market your artisan-spir
5 Instagram Reel ideas to market your artisan-spirit farm business

🍸 Why do we use [insert unusual ingredient] to make our [insert spirit]?
🍸 A tour of our distillery! What system do we use?
🍸 3 ways we are making our [insert spirit] carbon-neutral!
🍸 How do we make [insert spirit]? See our behind-the-scenes process!
🍸Cocktail Masterclass
🍸 Which spirit should I choose for my cocktail?

Do you use reels for your business?


Alternative meat products to add to your farm busi
Alternative meat products to add to your farm business - Charcuterie 

Charcuterie can be an excellent option for extending a product range as the products can be made from your existing meat supplies, or you could choose to team up with a local charcuterie business. 

Additionally, the shelf life of charcuterie products is often significantly longer than other meat-based products. Charcuterie also often uses less desirable parts of an animal, such as in the case of using cheaper cuts in salamis.


Instagram Reel ideas for your dairy diversificatio
Instagram Reel ideas for your dairy diversification

🧀 What happens to male calves on our farm?
🧀 A tour of our milking parlour! What system do we use?
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🧀 How do we make our ice cream? See our behind-the-scenes process!
🧀 Cheese tasting masterclass
🧀 Which cheese should I choose for my cheese board?
🧀Why should you buy milk from vending machines rather than from the supermarket?

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1. Milk vending machines – for dairy diversification
2. Crop mazes – for kid-friendly farm diversification
3. Shepherd Huts – the classic farm diversification
4. Glamping – the agritourism option
5. Ice cream – the tasty farm diversification
6. Storage containers – the commercial farm diversification
7. Clay pigeon shooting – for estate diversification
8. Growing truffles – the high-end farm diversification

If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend you book a consultation with us.

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Diversification idea – wool business!
Why choose a

Diversification idea - wool business!
Why choose a wool business?

A wool, yarn or fibre business can be an effective farm diversification for adding value to something that is often a by-product of the sheep farming sector. But there are also lots of other types of fibre to consider, from alpaca to plant-based fibres. Fibre businesses are useful for bringing in additional income on a smaller scale and tend to work well alongside a wider farm business strategy or even as a way to make money from your smallholding.

Fibre businesses can range from selling raw fleece through to spinning yarn and even dying yarns. 

Do you sell wool or fibre from your farm?

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How much would you need to sell to invest £600 pe
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Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

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Video content for wool businesses needn’t be har
Video content for wool businesses needn’t be hard. Some ideas could include:

🐑 How is it made videos – show the processes within your business, such as spinning
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🐑  Before and after – show your goods before and after processes: from sheep to yarn,
🐑  Meet the team – show yourself or your team behind the business.


Want to transform your farm business?
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Want to transform your farm business?
Are you ready to take your agri-business to the next level?

Instalment option - 6 monthly instalments of £1250
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Find out more on our website - go to the link in bio

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation
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