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Farm Diversification
11 Steps to Successful Farm Marketing
June 25, 2021
farm diversification
The Wellbeing Farm – how Celia Gaze diversified to a wedding venue
June 27, 2021

First Steps to Farm Diversification (where to start)

June 26, 2021
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Farm Marketing Strategy

First Steps to Farm Diversification (where to start)

Have you decided that Farm Diversification is the next step for your business, or maybe you are weighing up your options?

Diversifying can be a big step, even for the most experienced farmer and changing your usual working day to include a whole new business that could be completely different from you current working breadwinner, is a scaryFarm Marketing Strategy step to take. That is why we asked Paris Smith Law Firm to put together this great first step guide to help you start on your journey… whether it be a beer distillery or a wind farm, we want you to be prepared.

How should farmers go about diversifying their farms?

As ever, research is vital as to what is going to work. Check out what is required in the area and who is going to use it. It’s no good converting redundant farm buildings into offices if the area is awash with empty units which aren’t letting, or setting up an equestrian centre if the area is not not going to attract horse lovers. Take as much advice as possible from those who have already diversified- they will have gone through many of the hurdles in the way of achieving success and most farmers are more than happy to share their experiences.

Farmers looking into farm diversification

Any change of use away from straight agriculture may require planning consent. This can be costly and take several months or longer to obtain. However, changes to the Permitted Development Rights regime (under the General Permitted Development Order) have been extended to include agricultural buildings in some cases. These changes include Class Q which permits a change of use of agricultural buildings and any land within its curtilage to a number of flexible commercial uses. both these changes of use require the prior approval of the local planning authority and there are a number of exclusions and restrictions within the legislation. This is where the expert knowledge of a planning consultant is invaluable to guide you through the process.

If letting property to a third party, you should avoid granting security of tenure to a tenant as this may severely limit how you can use the farm in the future and could also adversely affect its value should you wish to sell.

Consideration must also be given to issues such as VAT, business rates and whether the new enterprise should be set up and run by a distinct legal entity totally separate from the existing farmer/owner.

The potential impact on Inheritance Tax and Capital Gains Tax should not be overlooked.Agri-marketing

If the new enterprise requires staff, then complicate employment regulations must be adhered to.

If opening to the public, there will be a myriad of health and safety issues to comply with.

What should be the first steps in planning?

You should always consider the merits of seeking effective planning consultancy and planning legal advice from the very outset of your discussions around new project ideas. an early stage planning appraisal report from a planning consultant is usually a very sensible and cost-effective change of use before the future planning risks and opportunities of proposed development or change of use before you commit significant tranches of money on the associated planning application, architect and other technical consultants’ fees.

What things should farmers watch out for e.g., pitfalls?

An early-stage planning appraisal report from a planning consultancy with legal expertise can help you identify aspects of development that might be able to be achieved using permitted development rights (thus potentially avoiding the costs and risks of needing the pursue a planning application); as well as devising insightful strategies for any future planning applications that are still required. This can help to thoroughly assess if your initial ideas are likely to comply with local and national planning policies; and whether or not there are likely to be any significant material planning problems raised during a planning application. These are all pitfalls that can have serious consequences to the outcome of your planning application – and therefore serious risks to the costs you have invested in the process.

For more information about marketing for your farm business please check out our website: FLAME MARKETING

Article taken from Farm Diversity

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5 Instagram Reel ideas to market your artisan-spir
5 Instagram Reel ideas to market your artisan-spirit farm business

🍸 Why do we use [insert unusual ingredient] to make our [insert spirit]?
🍸 A tour of our distillery! What system do we use?
🍸 3 ways we are making our [insert spirit] carbon-neutral!
🍸 How do we make [insert spirit]? See our behind-the-scenes process!
🍸Cocktail Masterclass
🍸 Which spirit should I choose for my cocktail?

Do you use reels for your business?


Alternative meat products to add to your farm busi
Alternative meat products to add to your farm business - Charcuterie 

Charcuterie can be an excellent option for extending a product range as the products can be made from your existing meat supplies, or you could choose to team up with a local charcuterie business. 

Additionally, the shelf life of charcuterie products is often significantly longer than other meat-based products. Charcuterie also often uses less desirable parts of an animal, such as in the case of using cheaper cuts in salamis.


Instagram Reel ideas for your dairy diversificatio
Instagram Reel ideas for your dairy diversification

🧀 What happens to male calves on our farm?
🧀 A tour of our milking parlour! What system do we use?
🧀 Why do we use mob grazing for our cows? And what is it?
🧀 How do we make our ice cream? See our behind-the-scenes process!
🧀 Cheese tasting masterclass
🧀 Which cheese should I choose for my cheese board?
🧀Why should you buy milk from vending machines rather than from the supermarket?

 #cheese #britishcheese #dairy #dairyuk #britishdairy #milk #milkvendingmachine


8 farm diversification options for livestock farme
8 farm diversification options for livestock farmers

1. Milk vending machines – for dairy diversification
2. Crop mazes – for kid-friendly farm diversification
3. Shepherd Huts – the classic farm diversification
4. Glamping – the agritourism option
5. Ice cream – the tasty farm diversification
6. Storage containers – the commercial farm diversification
7. Clay pigeon shooting – for estate diversification
8. Growing truffles – the high-end farm diversification

If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend you book a consultation with us.

 #lamb #hogget #beef #organicfarming #pork #rarebreed #highwelfaremeat #agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation


Diversification idea – wool business!
Why choose a

Diversification idea - wool business!
Why choose a wool business?

A wool, yarn or fibre business can be an effective farm diversification for adding value to something that is often a by-product of the sheep farming sector. But there are also lots of other types of fibre to consider, from alpaca to plant-based fibres. Fibre businesses are useful for bringing in additional income on a smaller scale and tend to work well alongside a wider farm business strategy or even as a way to make money from your smallholding.

Fibre businesses can range from selling raw fleece through to spinning yarn and even dying yarns. 

Do you sell wool or fibre from your farm?

 #wool #yarn #knittinguk #felting #sheep #rarebreedsheep #britishwool #handspunyarn


How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

#glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation


Video content for wool businesses needn’t be har
Video content for wool businesses needn’t be hard. Some ideas could include:

🐑 How is it made videos – show the processes within your business, such as spinning
🐑  Why do we do … – explain your practices and educate your audience
🐑  Product reveals – show your new products dressed and displayed in the best possible light
🐑  Before and after – show your goods before and after processes: from sheep to yarn,
🐑  Meet the team – show yourself or your team behind the business.


Want to transform your farm business?
Are you read

Want to transform your farm business?
Are you ready to take your agri-business to the next level?

Instalment option - 6 monthly instalments of £1250
One time payment - We offer a 10% discount making it just £6750

Find out more on our website - go to the link in bio

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation
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