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farm diversification
Is Farm Diversification Essential for Farm Survival?
July 3, 2021
Farm Business
Will it benefit my farm business to go organic?
July 5, 2021

Glamping: Increasing your Campsite Income

July 4, 2021
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glamping

Glamping: Increasing your Campsite Income

Campsite and glamping site owners: are you aware you may be able to double the length of time you can operate this year? Domestic tourism is set to thrive in 2021, smashing the records of last year, could this demandglamping present an increased opportunity for your business?

Since the announcement of the road map out of lockdown the demand for all types of UK holidays has rocketed. Pitchup, Europe’s largest booking platform for outdoor holidays, has reported a phenomenal 284% increase in bookings.

So, what’s changed?

For sites operating on a permitted development, the 28 day-rule can now be extended to 56 days without the need for planning permission until 31 December 2021; which also includes the use of portable structures for ablutions and a reception. (Source: https://www.legislation.gov.uk/uksi/2020/632/pdfs/uksiem_20200632_en.pdf)

Check the details

Take care to be informed of the detail: trailer tents are allowed, but caravans are not and if your site is in use for 42 consecutive days, you may still need a site licence. It would be wise to consult your local authority to check what’s allowed.

Some owners are thinking of ‘cherry picking’ the days they operate to cash in on as many Bank Holidays as possible. However, ‘land must be returned to its original condition between periods of use and any mobile constructions removed’ so you may find it’s not that cost effective.

And there are a few grey areas. If you claim under the Basic Payment Scheme, any land used for a camp site for 28 days does not impact on your claim. However, taking land out of ‘agricultural production’ for 56 days could result in the loss of payment for the areas concerned. Also, be careful about where you store any of the kit used for your campsite. Using an agricultural barn may require change of use. The 28-day extension applies to England only, although there is active lobbying in Cardiff to encourage Wales to follow suit.

And last but certainly not least, you may like to take a look at your insurance policy – would you need an increase in liability?

What’s the potential impact on the rest of your business?

It is worth considering the impact on the rest of your farm business if you were to double up on your camping diversification. Can you manage the increased demand, will it clash with a major seasonal farm operation or will it cause increased expenditure which outweighs the benefits of addition income?

An injection of finance could help get your camping enterprise off the ground or make upgrades to an existing facility

With the current lack of certainty regarding overseas travel, the demand for all types of UK holiday accommodation is expected to exceed capacity. At FOLK2FOLK we’re experienced in providing finance for glamping, self-catering cottages, converting disused barns, hotels, holiday parks, outdoor venues and attractions and would be delighted to chat to you about funding your plans, just give us a call.   If you act now, there is still time to capitalise on what is predicted to be a boom season!

For more information about marketing for your farm business please check out our website: FLAME MARKETING

Article taken from Farm Diversity

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5 Instagram Reel ideas to market your artisan-spir
5 Instagram Reel ideas to market your artisan-spirit farm business

🍸 Why do we use [insert unusual ingredient] to make our [insert spirit]?
🍸 A tour of our distillery! What system do we use?
🍸 3 ways we are making our [insert spirit] carbon-neutral!
🍸 How do we make [insert spirit]? See our behind-the-scenes process!
🍸Cocktail Masterclass
🍸 Which spirit should I choose for my cocktail?

Do you use reels for your business?


Alternative meat products to add to your farm busi
Alternative meat products to add to your farm business - Charcuterie 

Charcuterie can be an excellent option for extending a product range as the products can be made from your existing meat supplies, or you could choose to team up with a local charcuterie business. 

Additionally, the shelf life of charcuterie products is often significantly longer than other meat-based products. Charcuterie also often uses less desirable parts of an animal, such as in the case of using cheaper cuts in salamis.


Instagram Reel ideas for your dairy diversificatio
Instagram Reel ideas for your dairy diversification

🧀 What happens to male calves on our farm?
🧀 A tour of our milking parlour! What system do we use?
🧀 Why do we use mob grazing for our cows? And what is it?
🧀 How do we make our ice cream? See our behind-the-scenes process!
🧀 Cheese tasting masterclass
🧀 Which cheese should I choose for my cheese board?
🧀Why should you buy milk from vending machines rather than from the supermarket?

 #cheese #britishcheese #dairy #dairyuk #britishdairy #milk #milkvendingmachine


8 farm diversification options for livestock farme
8 farm diversification options for livestock farmers

1. Milk vending machines – for dairy diversification
2. Crop mazes – for kid-friendly farm diversification
3. Shepherd Huts – the classic farm diversification
4. Glamping – the agritourism option
5. Ice cream – the tasty farm diversification
6. Storage containers – the commercial farm diversification
7. Clay pigeon shooting – for estate diversification
8. Growing truffles – the high-end farm diversification

If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend you book a consultation with us.

 #lamb #hogget #beef #organicfarming #pork #rarebreed #highwelfaremeat #agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation


Diversification idea – wool business!
Why choose a

Diversification idea - wool business!
Why choose a wool business?

A wool, yarn or fibre business can be an effective farm diversification for adding value to something that is often a by-product of the sheep farming sector. But there are also lots of other types of fibre to consider, from alpaca to plant-based fibres. Fibre businesses are useful for bringing in additional income on a smaller scale and tend to work well alongside a wider farm business strategy or even as a way to make money from your smallholding.

Fibre businesses can range from selling raw fleece through to spinning yarn and even dying yarns. 

Do you sell wool or fibre from your farm?

 #wool #yarn #knittinguk #felting #sheep #rarebreedsheep #britishwool #handspunyarn


How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

#glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation


Video content for wool businesses needn’t be har
Video content for wool businesses needn’t be hard. Some ideas could include:

🐑 How is it made videos – show the processes within your business, such as spinning
🐑  Why do we do … – explain your practices and educate your audience
🐑  Product reveals – show your new products dressed and displayed in the best possible light
🐑  Before and after – show your goods before and after processes: from sheep to yarn,
🐑  Meet the team – show yourself or your team behind the business.


Want to transform your farm business?
Are you read

Want to transform your farm business?
Are you ready to take your agri-business to the next level?

Instalment option - 6 monthly instalments of £1250
One time payment - We offer a 10% discount making it just £6750

Find out more on our website - go to the link in bio

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation
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