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farm diversification
Is Farm Diversification Essential for Farm Survival?
July 3, 2021
Farm Business
Will it benefit my farm business to go organic?
July 5, 2021

Glamping: Increasing your Campsite Income

July 4, 2021
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glamping

Glamping: Increasing your Campsite Income

Campsite and glamping site owners: are you aware you may be able to double the length of time you can operate this year? Domestic tourism is set to thrive in 2021, smashing the records of last year, could this demandglamping present an increased opportunity for your business?

Since the announcement of the road map out of lockdown the demand for all types of UK holidays has rocketed. Pitchup, Europe’s largest booking platform for outdoor holidays, has reported a phenomenal 284% increase in bookings.

So, what’s changed?

For sites operating on a permitted development, the 28 day-rule can now be extended to 56 days without the need for planning permission until 31 December 2021; which also includes the use of portable structures for ablutions and a reception. (Source: https://www.legislation.gov.uk/uksi/2020/632/pdfs/uksiem_20200632_en.pdf)

Check the details

Take care to be informed of the detail: trailer tents are allowed, but caravans are not and if your site is in use for 42 consecutive days, you may still need a site licence. It would be wise to consult your local authority to check what’s allowed.

Some owners are thinking of ‘cherry picking’ the days they operate to cash in on as many Bank Holidays as possible. However, ‘land must be returned to its original condition between periods of use and any mobile constructions removed’ so you may find it’s not that cost effective.

And there are a few grey areas. If you claim under the Basic Payment Scheme, any land used for a camp site for 28 days does not impact on your claim. However, taking land out of ‘agricultural production’ for 56 days could result in the loss of payment for the areas concerned. Also, be careful about where you store any of the kit used for your campsite. Using an agricultural barn may require change of use. The 28-day extension applies to England only, although there is active lobbying in Cardiff to encourage Wales to follow suit.

And last but certainly not least, you may like to take a look at your insurance policy – would you need an increase in liability?

What’s the potential impact on the rest of your business?

It is worth considering the impact on the rest of your farm business if you were to double up on your camping diversification. Can you manage the increased demand, will it clash with a major seasonal farm operation or will it cause increased expenditure which outweighs the benefits of addition income?

An injection of finance could help get your camping enterprise off the ground or make upgrades to an existing facility

With the current lack of certainty regarding overseas travel, the demand for all types of UK holiday accommodation is expected to exceed capacity. At FOLK2FOLK we’re experienced in providing finance for glamping, self-catering cottages, converting disused barns, hotels, holiday parks, outdoor venues and attractions and would be delighted to chat to you about funding your plans, just give us a call.   If you act now, there is still time to capitalise on what is predicted to be a boom season!

For more information about marketing for your farm business please check out our website: FLAME MARKETING

Article taken from Farm Diversity

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How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

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Agri marketing for Rare Breed Meat producers

Is
Agri marketing for Rare Breed Meat producers 

Is there still commercial value in rare and native breeds?
Over the past 10 to 20 years UK farming has almost turned completely to commercial breeds and away from our traditional Native breeds. 

Read on at our blog - Link in bio 

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https://www.flamemarketingltd.org/agri-marketing-for-rare-breed-meat-producers/


Every farmer and producer is unique, and so are th
Every farmer and producer is unique, and so are their products and businesses. So why would they all have the same marketing package?

We try to do things differently. We take the time to meet with clients, understand their specific goals and needs, and then advise them on the most suitable marketing strategy for their farm business.

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Farm marketing: Using Instagram to market your mea
Farm marketing: Using Instagram to market your meat box business

Meat box businesses are a great farm diversification option, particularly as they can be as big or as small scale as you need them to be. But to get the most from these direct sales, you need to have a clear farm marketing strategy that is suited to your scale and specific needs.

Read more at the link in bio 

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Have you heard about our mini package?
Perfect fo

Have you heard about our mini package? 
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2. Access to social media scheduling & analytics software - with training
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🔥 2x Video prompts per month
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Contact us for more info

5 blog ideas for your lamb meat box business

🐑
5 blog ideas for your lamb meat box business

🐑 What is the difference between lamb, hogget and mutton?
🐑 What does it mean to be RSPCA Approved?
🐑 How to check if your lamb is from the UK?
🐑 How can sheep farming benefit rewilding?
🐑 Why we chose to produce [insert breed], a native/rare breed

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Tom knew he had to diversify his family farm, but
Tom knew he had to diversify his family farm, but he had to come up with a solid plan to convince his family. 

Going to agricultural college had opened his eyes to the range of diversification options and the need for effective marketing when selling directly to the public. 

But where to start? How to decide which diversification project to try? How to find his ideal customer? 

Sound like you? Check out our marketing packages

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5 blog ideas for your lamb meat box business

🐑
5 blog ideas for your lamb meat box business

🐑 5 top tips for cooking the perfect lamb roast
🐑 What are lamb sweetbreads, and how do you cook them?
🐑 Farmer’s favourite lamb and kidney pie
🐑 Lamb koftas with tzatziki and Greek salad
🐑 5 things to know about our lamb meat boxes

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