Flame_Marketing_Logo_Trans_Dark_SmallFlame_Marketing_Logo_Trans_Dark_Smallflame-mobile-logoFlame_Marketing_Logo_Trans_Dark_Small
  • Home
  • Our Marketing Solutions
    • Firestarter Marketing Strategy
    • Firecracker Social Media Strategy
    • Create YOUR Bespoke Marketing Solution
  • Shop
  • About Us
  • Blog
  • Contact Us
  • FAQ
agri-tourism
Agri-tourism: Farmer sees campsite business boom after relaxing of rules
September 20, 2021
farm marketing
Farm Marketing: New food labels could sway public to support British farmers
September 23, 2021

‘Huge untapped potential’ for UK farm diversification

September 21, 2021
Categories
  • News
Tags
Farm diversification

‘Huge untapped potential’ for UK farm diversification

We know that over 1/3 of UK farmers have started some form of farm diversification project. But there is still a huge number of farmers who could diversify, there are also many farms that could extend and develop their existing farm diversification projects. For more ideas on how to diversify check out some of our diversification planning blogs. 

Farm Diversification Opportunities

There is still a ‘huge untapped potential’ for farmers to diversify as figures show only a relatively small proportion of businesses have introduced customer-facing enterprises. Farm Business Survey data for England shows that 68% of farms had some sort of diversified activity in 2019/20, up from 65% in 2018/19.

However, this figure drops to below 50% when the letting of buildings for non-agricultural use – the main diversified activity that landowners tend to have – is excluded. But there still remains significant potential in the rural sector for farmers and landowners to diversify, according to land specialists Strutt & Parker.

“Diversification is not a new trend, but the rural sector has only scratched the surface of possibility when it comes to introducing diversified enterprises,” said Ed Lewis, head of Strutt & Parker’s diversification team Rural Ambitions.

“There is still huge potential for farms and estates to develop new innovative businesses alongside their core business – spanning the tourism, hospitality, food processing, leisure, wellbeing and retail sectors.

“Of course, diversification will not be an option for everyone, but at a time of huge change within the rural sector it could prove to be an important source of additional income for those that can.”

What these diversified businesses might be will vary according to a farm’s asset base, the farmer’s aspirations, the location and the unmet needs within local communities, he said.

For example, the pandemic has highlighted that people who don’t have green spaces are desperate to access it, presenting opportunities for farmers to use their land as a vehicle to draw customers in and support the sales of other products and services. Similarly, it is anticipated that after Covid-19 there is likely to be a much greater focus on public health, which could be another opportunity for landowners, given research proves that access to the countryside is beneficial for wellbeing.

Alternatively, while people have generally embraced the shift to homeworking, the novelty has started to wear off for some who would prefer a mix of working from an office and remotely, meaning there could be a growing appetite for shared office space or serviced offices in rural locations.

And the environmental agenda is also opening the door to new customer-facing businesses – with consumers increasingly seeking guilt-free experiences with a low carbon-footprint.

“The good news for farms and estates is that they have plenty to offer that society wants and the key to the future is working out how best to harness that demand,” Mr Lewis said.

For those farmers with the right entrepreneurial skills, diversification could involve the launch of their own in-hand businesses – but this is not the only option, he added. “For many landowners it could be better to invite others who share their values to work alongside them as trading partners or tenants. This can help people avoid the pitfall of spreading themselves too thinly across their core business.”

Article taken from Farming UK

Share
0

Related posts

Farm Diversification
January 21, 2023

Farm Diversification: How lockdown gardening hobby turned into veg business


Read more
Farm Diversification
January 15, 2023

Farm Diversification: Top tips for diversifying your farm business


Read more
farm business
January 11, 2023

Farm Business: How beef farmers are coping with the loss of BPS


Read more

Get in touch

Book a call with us today
Phone & Email
01803 814 147
info@flamemarketingltd.org

Location

Office Address
Clennon,
Denbury Cross,
Ipplepen,
Newton Abbot,
TQ12 5TP.

Privacy Policy

Instagram


5 Instagram Reel ideas to market your artisan-spir
5 Instagram Reel ideas to market your artisan-spirit farm business

🍸 Why do we use [insert unusual ingredient] to make our [insert spirit]?
🍸 A tour of our distillery! What system do we use?
🍸 3 ways we are making our [insert spirit] carbon-neutral!
🍸 How do we make [insert spirit]? See our behind-the-scenes process!
🍸Cocktail Masterclass
🍸 Which spirit should I choose for my cocktail?

Do you use reels for your business?


Alternative meat products to add to your farm busi
Alternative meat products to add to your farm business - Charcuterie 

Charcuterie can be an excellent option for extending a product range as the products can be made from your existing meat supplies, or you could choose to team up with a local charcuterie business. 

Additionally, the shelf life of charcuterie products is often significantly longer than other meat-based products. Charcuterie also often uses less desirable parts of an animal, such as in the case of using cheaper cuts in salamis.


Instagram Reel ideas for your dairy diversificatio
Instagram Reel ideas for your dairy diversification

🧀 What happens to male calves on our farm?
🧀 A tour of our milking parlour! What system do we use?
🧀 Why do we use mob grazing for our cows? And what is it?
🧀 How do we make our ice cream? See our behind-the-scenes process!
🧀 Cheese tasting masterclass
🧀 Which cheese should I choose for my cheese board?
🧀Why should you buy milk from vending machines rather than from the supermarket?

 #cheese #britishcheese #dairy #dairyuk #britishdairy #milk #milkvendingmachine


8 farm diversification options for livestock farme
8 farm diversification options for livestock farmers

1. Milk vending machines – for dairy diversification
2. Crop mazes – for kid-friendly farm diversification
3. Shepherd Huts – the classic farm diversification
4. Glamping – the agritourism option
5. Ice cream – the tasty farm diversification
6. Storage containers – the commercial farm diversification
7. Clay pigeon shooting – for estate diversification
8. Growing truffles – the high-end farm diversification

If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend you book a consultation with us.

 #lamb #hogget #beef #organicfarming #pork #rarebreed #highwelfaremeat #agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation


Diversification idea – wool business!
Why choose a

Diversification idea - wool business!
Why choose a wool business?

A wool, yarn or fibre business can be an effective farm diversification for adding value to something that is often a by-product of the sheep farming sector. But there are also lots of other types of fibre to consider, from alpaca to plant-based fibres. Fibre businesses are useful for bringing in additional income on a smaller scale and tend to work well alongside a wider farm business strategy or even as a way to make money from your smallholding.

Fibre businesses can range from selling raw fleece through to spinning yarn and even dying yarns. 

Do you sell wool or fibre from your farm?

 #wool #yarn #knittinguk #felting #sheep #rarebreedsheep #britishwool #handspunyarn


How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

#glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation


Video content for wool businesses needn’t be har
Video content for wool businesses needn’t be hard. Some ideas could include:

🐑 How is it made videos – show the processes within your business, such as spinning
🐑  Why do we do … – explain your practices and educate your audience
🐑  Product reveals – show your new products dressed and displayed in the best possible light
🐑  Before and after – show your goods before and after processes: from sheep to yarn,
🐑  Meet the team – show yourself or your team behind the business.


Want to transform your farm business?
Are you read

Want to transform your farm business?
Are you ready to take your agri-business to the next level?

Instalment option - 6 monthly instalments of £1250
One time payment - We offer a 10% discount making it just £6750

Find out more on our website - go to the link in bio

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation
http://ow.ly/UGvu50DYWn4


© 2020 Flame Marketing. All Rights Reserved.
0

£0.00

✕

Login

Lost your password?

Create an account?

  • →
  • Phone
  • Email