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Farm Diversification
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January 6, 2021
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January 8, 2021

It’s not all been bad – a look back at the 2020 year in agriculture

January 7, 2021
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Farm Brand

So as we look back at 2020 the main word obviously has been COVID. But in the agricultural sector, everyone has ploughed on and carried on going! There have been many success stories and at Farmers Weekly, they have looked back and celebrated this year.

2020 – a year to remember: Farmers celebrated

In a year that saw the rise of a global pandemic, there was plenty to despair about.

But many farmers rose to the crisis to get food to the vulnerable and elderly and the public recognised their efforts with renewed support for the sector.

#FeedTheNation

The Farmers Weekly #FeedTheNation initiative shone a light on the tireless work our farmers do to help keep the country fed.

Highlights over the eight months of coverage include the work of Probus Young Farmers’ Club (YFC) in Cornwall, which delivered food and offered support to elderly and vulnerable people self-isolating, and Scotland’s Rural College which donated almost one-and-a-half tonnes of poultry meat to food banks, school breakfast clubs and homeless shelters in Glasgow and West Scotland.

There was a surge in direct sales of meat, dairy and vegetables via couriers, as well as at the farmgate through vending machines and farm shops, as consumers “bought local”.

Essex farmers Ross and Sarah Barron and the team at G & J Barron Farms, in Chappel, kept locals fed using a tractor-trailer for doorstep food deliveries.

And Yorkshire farm shop Bert’s Barrow was transformed into a secure drive-through in order to keep the public safe and continue to support more than 100 local producers.

Devonshire farmer Alec Burrough showed no sign of slowing down on his organic family dairy farm. The 87-year-old, who has been farming full time for the past 72 years, said: “I’m just doing what I’ve always done and making sure people stay fed.”

Public support for farmers on the rise

Public support for British farmers hit new highs as they led the way in feeding the nation during the coronavirus pandemic.

Three-quarters (75%) of people voiced a positive view of UK farming – the highest figure since OnePoll started carrying out its annual Farmer Favourability Survey in 2012, marking a 6% point increase in public favourability since June 2019.

The majority of the 2,000 adults surveyed in England and Wales in June cited farmers’ vital role in putting food on the nation’s plates during the first lockdown as the reason for their positive view.

The survey also found that 86% believe British farms should grow as much food as they can to provide national food security, and 89% feel farming is fairly or very important to the UK economy.

More than 1m people also pledged their support for British farming by signing an NFU petition urging the government to ensure that future trade deals do not lead to an increase in cheap food imports that would be illegal to produce here.

NFU president Minette Batters described the volume of support as “overwhelming” and said it showed the public “care deeply about their food, where it comes from and how it is produced”.

In September, dozens of MPs and others posted photos and messages of support for farmers on social media to mark the NFU’s annual Back British Farming Day.

But some MPs who wore a wool and wheatsheaf pin badge as a sign of solidarity for farmers later faced accusations of “Brexit betrayal” by failing to safeguard British food standards in law.

Prize-winning farmers

A host of farmers have been recognised for their services to the industry this year or rewarded for their innovative ideas and work.

Cumbria farmer Lucy Dickinson was crowned Farmers Apprentice 2020. Alongside the coveted title, the 23-year-old won £10,000 to help develop her 150-head sheep enterprise. She plans to take her trailer test and buy a weigh crate, weight system and big turnover crate.

Wilfred Emmanuel-Jones, the founder of the Black Farmer meat and dairy products brand, was awarded an MBE for services to British farming.

The Devon farmer also won the prestigious Daily Points of Light award for encouraging retailers to feature images and stories of people of colour.

The images were portrayed on packs of special jerk-flavoured sausages to celebrate Black History Month.

Hampshire farmer Peter Barfoot, the founder of Barfoots of Botley, was awarded a CBE for services to sustainable agriculture, while dairy farmer Tim Merrett, who works with the Farms for City Children charity, was awarded a British Empire Medal for services to education in Gloucestershire.

The National Federation of Young Farmers’ Clubs awarded Probus YFC a Community Spirit Award, for its work to support the elderly and vulnerable during lockdown.

And Charlotte and Jason Wells-Thompson saw off competition from more than 200 other businesses to scoop the Deliciously Yorkshire Lockdown Legends Award for Business, voted for by the public.

Article is taken from Farmer Weekly

At Flame Marketing our core aim is to improve the rural economy through supporting agri-businesses and farms. We believe one of the key issues facing UK agriculture at present is the lack of understanding and the disconnect between the general public and the farming community. Through our Agri-marketing services, we are working to ensure consumers have a better understanding of the processed involved in making their food and maintaining the countryside.

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5 Instagram Reel ideas to market your artisan-spir
5 Instagram Reel ideas to market your artisan-spirit farm business

🍸 Why do we use [insert unusual ingredient] to make our [insert spirit]?
🍸 A tour of our distillery! What system do we use?
🍸 3 ways we are making our [insert spirit] carbon-neutral!
🍸 How do we make [insert spirit]? See our behind-the-scenes process!
🍸Cocktail Masterclass
🍸 Which spirit should I choose for my cocktail?

Do you use reels for your business?


Alternative meat products to add to your farm busi
Alternative meat products to add to your farm business - Charcuterie 

Charcuterie can be an excellent option for extending a product range as the products can be made from your existing meat supplies, or you could choose to team up with a local charcuterie business. 

Additionally, the shelf life of charcuterie products is often significantly longer than other meat-based products. Charcuterie also often uses less desirable parts of an animal, such as in the case of using cheaper cuts in salamis.


Instagram Reel ideas for your dairy diversificatio
Instagram Reel ideas for your dairy diversification

🧀 What happens to male calves on our farm?
🧀 A tour of our milking parlour! What system do we use?
🧀 Why do we use mob grazing for our cows? And what is it?
🧀 How do we make our ice cream? See our behind-the-scenes process!
🧀 Cheese tasting masterclass
🧀 Which cheese should I choose for my cheese board?
🧀Why should you buy milk from vending machines rather than from the supermarket?

 #cheese #britishcheese #dairy #dairyuk #britishdairy #milk #milkvendingmachine


8 farm diversification options for livestock farme
8 farm diversification options for livestock farmers

1. Milk vending machines – for dairy diversification
2. Crop mazes – for kid-friendly farm diversification
3. Shepherd Huts – the classic farm diversification
4. Glamping – the agritourism option
5. Ice cream – the tasty farm diversification
6. Storage containers – the commercial farm diversification
7. Clay pigeon shooting – for estate diversification
8. Growing truffles – the high-end farm diversification

If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend you book a consultation with us.

 #lamb #hogget #beef #organicfarming #pork #rarebreed #highwelfaremeat #agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation


Diversification idea – wool business!
Why choose a

Diversification idea - wool business!
Why choose a wool business?

A wool, yarn or fibre business can be an effective farm diversification for adding value to something that is often a by-product of the sheep farming sector. But there are also lots of other types of fibre to consider, from alpaca to plant-based fibres. Fibre businesses are useful for bringing in additional income on a smaller scale and tend to work well alongside a wider farm business strategy or even as a way to make money from your smallholding.

Fibre businesses can range from selling raw fleece through to spinning yarn and even dying yarns. 

Do you sell wool or fibre from your farm?

 #wool #yarn #knittinguk #felting #sheep #rarebreedsheep #britishwool #handspunyarn


How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

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Video content for wool businesses needn’t be har
Video content for wool businesses needn’t be hard. Some ideas could include:

🐑 How is it made videos – show the processes within your business, such as spinning
🐑  Why do we do … – explain your practices and educate your audience
🐑  Product reveals – show your new products dressed and displayed in the best possible light
🐑  Before and after – show your goods before and after processes: from sheep to yarn,
🐑  Meet the team – show yourself or your team behind the business.


Want to transform your farm business?
Are you read

Want to transform your farm business?
Are you ready to take your agri-business to the next level?

Instalment option - 6 monthly instalments of £1250
One time payment - We offer a 10% discount making it just £6750

Find out more on our website - go to the link in bio

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation
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