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farm diversification
First Steps to Farm Diversification (where to start)
May 5, 2022
estate diversification
Estate Diversification: Crumplebury Farm case study
May 9, 2022

Planning key to securing farm diversification funding – top tips

May 7, 2022
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Farm Diversification

Planning key to securing farm diversification funding – top tips

With increasing numbers of farmers looking to future-proof through farm diversification, Jo Lampkowski, of AMC bank, shares her top tips for those looking to secure funding

Utilising existing assets to create new revenue streams can help farmers reduce risk and overcome uncertainty.

Jo Lampkowski, regional agriculture manager for the Agricultural Mortgage Corporation (AMC) in the north of England, looks at what farmers need to consider before going down the farm diversification rabbit hole and what information they need to prepare and prioritise to secure any funding needed.

1. Get good market knowledge

It is essential to do as much research as possible. For traditional farmers considering a move into non-farming activities it is important to reflect on how much is known about the market.

Consider the level of demand, competition and outline what the business can do to differentiate itself. Also consider any new means of distribution and where the new product or service will be sold.

2. Sufficiently prepare the current farming business and premises

Weigh up whether the new enterprise will enhance or support the existing business and how this could be maximised and consider any negative impact on current trading and how this would be managed.

This includes whether the existing business will service borrowing for the new enterprise and whether the existing premises is adequate.

3. Put people first

It is important to carefully assess the impact on existing staff and whether they have the capacity and skills required. A lack of expertise or inadequate competences to run the new business can lead to failure, so consider if there is a need to hire new people, develop existing talent or whether it may be better to outsource.

If new staff are required, farmers will need to consider recruitment.

And the owner may need to divert their attention away from the core business to focus on the new enterprise.

4. Set sights on sustainability

Sustainability is an essential consideration. When exploring a new enterprise, it is important to assess its environmental impact and, if this is beneficial, how this can be maximised and promoted to help develop the business.

5. Take professional guidance

Seeking out sound business and funding guidance to help the diversification venture is vital. Farmers should speak to professional advisers who can offer guidance, sources of finance and advice on how to effectively manage the transition to the new enterprise.

Careful planning is essential and can help mitigate risk.

6. Prepare a thorough business plan

This should include set up costs, cashflow projections and budgets, financial accounts of the existing business and confirmation of any requirements such as planning permission or licences.

If you are planning a farm marketing strategy to promote your farm business then we would also recommend seeking support from marketing advisors, you can Check out our farm marketing strategy guide here, or you can book a consultation with us here.

Article taken from Farmer’s Guardian

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5 Instagram Reel ideas to market your artisan-spir
5 Instagram Reel ideas to market your artisan-spirit farm business

🍸 Why do we use [insert unusual ingredient] to make our [insert spirit]?
🍸 A tour of our distillery! What system do we use?
🍸 3 ways we are making our [insert spirit] carbon-neutral!
🍸 How do we make [insert spirit]? See our behind-the-scenes process!
🍸Cocktail Masterclass
🍸 Which spirit should I choose for my cocktail?

Do you use reels for your business?


Alternative meat products to add to your farm busi
Alternative meat products to add to your farm business - Charcuterie 

Charcuterie can be an excellent option for extending a product range as the products can be made from your existing meat supplies, or you could choose to team up with a local charcuterie business. 

Additionally, the shelf life of charcuterie products is often significantly longer than other meat-based products. Charcuterie also often uses less desirable parts of an animal, such as in the case of using cheaper cuts in salamis.


Instagram Reel ideas for your dairy diversificatio
Instagram Reel ideas for your dairy diversification

🧀 What happens to male calves on our farm?
🧀 A tour of our milking parlour! What system do we use?
🧀 Why do we use mob grazing for our cows? And what is it?
🧀 How do we make our ice cream? See our behind-the-scenes process!
🧀 Cheese tasting masterclass
🧀 Which cheese should I choose for my cheese board?
🧀Why should you buy milk from vending machines rather than from the supermarket?

 #cheese #britishcheese #dairy #dairyuk #britishdairy #milk #milkvendingmachine


8 farm diversification options for livestock farme
8 farm diversification options for livestock farmers

1. Milk vending machines – for dairy diversification
2. Crop mazes – for kid-friendly farm diversification
3. Shepherd Huts – the classic farm diversification
4. Glamping – the agritourism option
5. Ice cream – the tasty farm diversification
6. Storage containers – the commercial farm diversification
7. Clay pigeon shooting – for estate diversification
8. Growing truffles – the high-end farm diversification

If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend you book a consultation with us.

 #lamb #hogget #beef #organicfarming #pork #rarebreed #highwelfaremeat #agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation


Diversification idea – wool business!
Why choose a

Diversification idea - wool business!
Why choose a wool business?

A wool, yarn or fibre business can be an effective farm diversification for adding value to something that is often a by-product of the sheep farming sector. But there are also lots of other types of fibre to consider, from alpaca to plant-based fibres. Fibre businesses are useful for bringing in additional income on a smaller scale and tend to work well alongside a wider farm business strategy or even as a way to make money from your smallholding.

Fibre businesses can range from selling raw fleece through to spinning yarn and even dying yarns. 

Do you sell wool or fibre from your farm?

 #wool #yarn #knittinguk #felting #sheep #rarebreedsheep #britishwool #handspunyarn


How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

#glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation


Video content for wool businesses needn’t be har
Video content for wool businesses needn’t be hard. Some ideas could include:

🐑 How is it made videos – show the processes within your business, such as spinning
🐑  Why do we do … – explain your practices and educate your audience
🐑  Product reveals – show your new products dressed and displayed in the best possible light
🐑  Before and after – show your goods before and after processes: from sheep to yarn,
🐑  Meet the team – show yourself or your team behind the business.


Want to transform your farm business?
Are you read

Want to transform your farm business?
Are you ready to take your agri-business to the next level?

Instalment option - 6 monthly instalments of £1250
One time payment - We offer a 10% discount making it just £6750

Find out more on our website - go to the link in bio

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation
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