Flame_Marketing_Logo_Trans_Dark_SmallFlame_Marketing_Logo_Trans_Dark_Smallflame-mobile-logoFlame_Marketing_Logo_Trans_Dark_Small
  • Home
  • Our Marketing Solutions
    • Firestarter Marketing Strategy
    • Firecracker Social Media Strategy
    • Create YOUR Bespoke Marketing Solution
  • Shop
  • About Us
  • Blog
  • Contact Us
  • FAQ
agri-marketing
Farm diversification has been gathering greater speed over recent years
July 28, 2021
dairy diversification
Farmers rush to farm diversification to survive following Brexit
July 30, 2021

What to expect from the Farming Investment Fund

July 29, 2021
Categories
  • News
Tags

What to expect from the Farming Investment Fund

Two new schemes under the Farming Investment Fund are due to launch this autumn. Olivia Midgley reports.

A key plank in Defra’s strategic vision to raise agricultural productivity in an environmentally sustainable way is the delivery of grant support to enable more farmers to invest in new equipment and technology.farm marketing

David Hurst, farm consultant in the Morpeth office of Strutt and Parker, says as direct payments are phased out, Defra will introduce a range of schemes and one of the first will be the Farming Investment Fund.

“This will be an evolution of the existing Countryside Productivity Scheme which has proved very popular over the past few years,” says Mr Hurst.

“It will provide part-funding for farmers who are looking to invest in equipment and projects which will improve profitability and deliver environmental goods.”

The Farming Investment Fund is a catch-all name for two streams of grant support.

Defra has said the both schemes should launch in autumn 2021, when it will publish more details of the projects that will be eligible for support.

However, it has given a framework of how things will work to enable farmers to plan ahead.

The Farming Equipment and Technology Fund (FETF) will offer smaller grants probably at levels similar to the Countryside Productivity Small Grant Scheme (£3,000-£12,000) to pay towards the purchase cost of equipment, technology and small infrastructure investments.

The items eligible for funding will be included on a set list and there will be a simple online application and approval process.

A clear grant value will be assigned to each item, which is likely to equate to 40 per cent of the standard cost.

“One of the differences between this and the existing Countryside Productivity Small Grant Scheme is that agricultural contractors will also be eligible to apply,” says Mr Hurst.

“Defra has also said it is in the process of updating the list of eligible items so it is more reflective of the industry as a whole.

“When the small grants scheme first launched it was skewed more towards the livestock sector, so efforts are being made to ensure there are items of interest to farmers, growers, contractors and foresters.”

For the equipment and technology grants, once the application windows shuts there will be a short period to appraise and score applications before grant funding agreements are issued.

Farmers will then be given a set period within which they must accept their agreement via an online acceptance portal, purchase their grant item and claim back their grant funding.

Higher value items

The part of the fund which will be designed to support larger or more complicated investments is the Farming Transformation Fund.

It is based on the Countryside Productivity Large Grant scheme which has traditionally been structured around a number of themes. In the past it supported water resource management, adding value to agri-food and improving farm productivity.

Defra is currently consulting with industry stakeholders to assess which themes to support in future. However, it has said the kinds of things grants might be awarded for could include.

On-farm water storage infrastructure, including reservoirs.

Precision agriculture equipment (for example, low emission and variable-rate nutrient or pesticide application).

Robotic or automated technology.

Equipment and technology for storing, sorting, or processing products.

The Farming Transformation fund is likely to involve a two-stage application process, including an initial expressions of interest, where Defra will assess eligibility to guide applicants ahead of them being asked to submit a full application.

At the second stage, applications will be scored against selection criteria before a decision on whether to award grant funding is made.

To make the process easier for farmers, Defra has designed an online eligibility checker, which is currently being tested with users.

In contrast to the fund for smaller value items, successful applicants to the Farming Transformation fund may be paid their grant in several instalments because the amounts involved will be larger.

Farmers should be able to apply themselves or use an agent, so long as the agent has the necessary permission on the Rural Payments system.

The fund is scheduled to run to at least 2025/2026.

Dairy farmers use £200,000 grant funding to boost productivity

Dairy farmers use £200,000 grant funding to boost productivity

Advised by H&H Land and Estates, John and Richard Threlfell of Plumpton Head Farm, Penrith, Cumbria, installed cutting-edge robotic milking equipment with the help of the Improving Farm Productivity Grant Scheme.

Working together with his father John, Richard is a third-generation farmer with 570 head of stock, incorporating 320 milking cowsop

 

For more information about marketing for your farm diversification business please check out our website: FLAME MARKETING

Article taken from CLA

Share
0

Related posts

Farm Diversification
January 21, 2023

Farm Diversification: How lockdown gardening hobby turned into veg business


Read more
Farm Diversification
January 15, 2023

Farm Diversification: Top tips for diversifying your farm business


Read more
farm business
January 11, 2023

Farm Business: How beef farmers are coping with the loss of BPS


Read more

Get in touch

Book a call with us today
Phone & Email
01803 814 147
info@flamemarketingltd.org

Location

Office Address
Clennon,
Denbury Cross,
Ipplepen,
Newton Abbot,
TQ12 5TP.

Privacy Policy

Instagram


5 Instagram Reel ideas to market your artisan-spir
5 Instagram Reel ideas to market your artisan-spirit farm business

🍸 Why do we use [insert unusual ingredient] to make our [insert spirit]?
🍸 A tour of our distillery! What system do we use?
🍸 3 ways we are making our [insert spirit] carbon-neutral!
🍸 How do we make [insert spirit]? See our behind-the-scenes process!
🍸Cocktail Masterclass
🍸 Which spirit should I choose for my cocktail?

Do you use reels for your business?


Alternative meat products to add to your farm busi
Alternative meat products to add to your farm business - Charcuterie 

Charcuterie can be an excellent option for extending a product range as the products can be made from your existing meat supplies, or you could choose to team up with a local charcuterie business. 

Additionally, the shelf life of charcuterie products is often significantly longer than other meat-based products. Charcuterie also often uses less desirable parts of an animal, such as in the case of using cheaper cuts in salamis.


Instagram Reel ideas for your dairy diversificatio
Instagram Reel ideas for your dairy diversification

🧀 What happens to male calves on our farm?
🧀 A tour of our milking parlour! What system do we use?
🧀 Why do we use mob grazing for our cows? And what is it?
🧀 How do we make our ice cream? See our behind-the-scenes process!
🧀 Cheese tasting masterclass
🧀 Which cheese should I choose for my cheese board?
🧀Why should you buy milk from vending machines rather than from the supermarket?

 #cheese #britishcheese #dairy #dairyuk #britishdairy #milk #milkvendingmachine


8 farm diversification options for livestock farme
8 farm diversification options for livestock farmers

1. Milk vending machines – for dairy diversification
2. Crop mazes – for kid-friendly farm diversification
3. Shepherd Huts – the classic farm diversification
4. Glamping – the agritourism option
5. Ice cream – the tasty farm diversification
6. Storage containers – the commercial farm diversification
7. Clay pigeon shooting – for estate diversification
8. Growing truffles – the high-end farm diversification

If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend you book a consultation with us.

 #lamb #hogget #beef #organicfarming #pork #rarebreed #highwelfaremeat #agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation


Diversification idea – wool business!
Why choose a

Diversification idea - wool business!
Why choose a wool business?

A wool, yarn or fibre business can be an effective farm diversification for adding value to something that is often a by-product of the sheep farming sector. But there are also lots of other types of fibre to consider, from alpaca to plant-based fibres. Fibre businesses are useful for bringing in additional income on a smaller scale and tend to work well alongside a wider farm business strategy or even as a way to make money from your smallholding.

Fibre businesses can range from selling raw fleece through to spinning yarn and even dying yarns. 

Do you sell wool or fibre from your farm?

 #wool #yarn #knittinguk #felting #sheep #rarebreedsheep #britishwool #handspunyarn


How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

#glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation


Video content for wool businesses needn’t be har
Video content for wool businesses needn’t be hard. Some ideas could include:

🐑 How is it made videos – show the processes within your business, such as spinning
🐑  Why do we do … – explain your practices and educate your audience
🐑  Product reveals – show your new products dressed and displayed in the best possible light
🐑  Before and after – show your goods before and after processes: from sheep to yarn,
🐑  Meet the team – show yourself or your team behind the business.


Want to transform your farm business?
Are you read

Want to transform your farm business?
Are you ready to take your agri-business to the next level?

Instalment option - 6 monthly instalments of £1250
One time payment - We offer a 10% discount making it just £6750

Find out more on our website - go to the link in bio

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation
http://ow.ly/UGvu50DYWn4


© 2020 Flame Marketing. All Rights Reserved.
0

£0.00

✕

Login

Lost your password?

Create an account?

  • →
  • Phone
  • Email