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Farm Brand
It’s not all been bad – a look back at the 2020 year in agriculture
January 7, 2021
Farm Diversification
Animal Welfare in the forefront for 2021
January 11, 2021

So, what could Brexit mean for UK Agriculture?

January 8, 2021
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Here Farmers Weekly take a look at what Brexit may mean for UK farming and how different industries may be affected.  Unlike what may have been previously thought there is a change in support payments, and they will not be completely abolished. To see more details about this, take a look below. But whatever the case, from the 1st of January there will be big changes in the Agricultural sector in the UK.

Brexit trade deal welcomed, but the devil could be in the detail

Farm leaders have welcomed the successful conclusion of a post-Brexit trade deal between the UK and the European Union. A long-awaited trade deal – which was announced today – will apply after the Brexit transition period ends on 31 December.

  1. Trade, in most agri-food products, will continue between the UK and EU – although it will not be completely frictionless.
  2. Non-tariff costs – such as border checks and additional paperwork – are likely to push up the price of some agri-food exports.
  3. NFU president Minette Batters said: “The successful conclusion of a deal between the UK and EU is very positive news for British agriculture.

She added: “We have been clear throughout negotiations that maintaining tariff-free access to the EU market is absolutely crucial for our food and farming industry.” “We will now analyse the details of this agreement to ensure it meets the needs of British food and farming.”

Relief for exporters

The tariff-free element will be a particular relief for British sheep producers and other farmers who relied heavily on the EU export market, she said. But was also important for other farmers who produce the safe, traceable and affordable food that underpin more than £14bn of export sales each year to the EU. Even so, Mrs Batters said it is still the case that the UK’s relationship with the EU will fundamentally change on 1 January 2021.

“We do anticipate that there will still be disruption to trade at the border. New checks, paperwork and requirements on traders will add costs and complexity.”

It was vital that the government does all it can now to ensure perishable agricultural goods are not left languishing in queues at the border when the changes take effect. Traders are still facing a huge amount of disruption on the ground, said Mrs Batters.

“I would urge both the UK and EU to now use the basis of this deal to continue talks to manage any disruption we may experience from 1 January.”

Catastrophe averted

Country Land and Business Association president Mark Bridgeman said a no-deal scenario would have likely been catastrophic for a number of farming sectors.

“While we are yet to see full details of the agreement, it seems clear that many farmers and rural business owners will be breathing a sigh of relief – both in the UK and the EU,” he said.

“If this deal includes zero tariffs and zero quotas for agricultural products, European consumers can carry on enjoying world-class British products without any major increase in price.”

But Mr Bridgeman also had a word of warning.

“We have seen this week the importance of keeping trade routes open, particularly between Dover and Calais.

“Trade in perishable food is especially vulnerable to friction at ports.

“It is now hugely important that UK and EU politicians continue to find ways to make trade between our markets as simple and low-friction as possible.”

Article taken from Farming Weekly

At Flame Marketing our core aim is to improve the rural economy through supporting agri-businesses and farms. We believe one of the key issues facing UK agriculture at present is the lack of understanding and the disconnect between the general public and the farming community. Through our Agri-marketing services, we are working to ensure consumers have a better understanding of the processed involved in making their food and maintaining the countryside.

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5 Instagram Reel ideas to market your artisan-spir
5 Instagram Reel ideas to market your artisan-spirit farm business

🍸 Why do we use [insert unusual ingredient] to make our [insert spirit]?
🍸 A tour of our distillery! What system do we use?
🍸 3 ways we are making our [insert spirit] carbon-neutral!
🍸 How do we make [insert spirit]? See our behind-the-scenes process!
🍸Cocktail Masterclass
🍸 Which spirit should I choose for my cocktail?

Do you use reels for your business?


Alternative meat products to add to your farm busi
Alternative meat products to add to your farm business - Charcuterie 

Charcuterie can be an excellent option for extending a product range as the products can be made from your existing meat supplies, or you could choose to team up with a local charcuterie business. 

Additionally, the shelf life of charcuterie products is often significantly longer than other meat-based products. Charcuterie also often uses less desirable parts of an animal, such as in the case of using cheaper cuts in salamis.


Instagram Reel ideas for your dairy diversificatio
Instagram Reel ideas for your dairy diversification

🧀 What happens to male calves on our farm?
🧀 A tour of our milking parlour! What system do we use?
🧀 Why do we use mob grazing for our cows? And what is it?
🧀 How do we make our ice cream? See our behind-the-scenes process!
🧀 Cheese tasting masterclass
🧀 Which cheese should I choose for my cheese board?
🧀Why should you buy milk from vending machines rather than from the supermarket?

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8 farm diversification options for livestock farmers

1. Milk vending machines – for dairy diversification
2. Crop mazes – for kid-friendly farm diversification
3. Shepherd Huts – the classic farm diversification
4. Glamping – the agritourism option
5. Ice cream – the tasty farm diversification
6. Storage containers – the commercial farm diversification
7. Clay pigeon shooting – for estate diversification
8. Growing truffles – the high-end farm diversification

If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend you book a consultation with us.

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Diversification idea – wool business!
Why choose a

Diversification idea - wool business!
Why choose a wool business?

A wool, yarn or fibre business can be an effective farm diversification for adding value to something that is often a by-product of the sheep farming sector. But there are also lots of other types of fibre to consider, from alpaca to plant-based fibres. Fibre businesses are useful for bringing in additional income on a smaller scale and tend to work well alongside a wider farm business strategy or even as a way to make money from your smallholding.

Fibre businesses can range from selling raw fleece through to spinning yarn and even dying yarns. 

Do you sell wool or fibre from your farm?

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How much would you need to sell to invest £600 pe
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Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

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Video content for wool businesses needn’t be har
Video content for wool businesses needn’t be hard. Some ideas could include:

🐑 How is it made videos – show the processes within your business, such as spinning
🐑  Why do we do … – explain your practices and educate your audience
🐑  Product reveals – show your new products dressed and displayed in the best possible light
🐑  Before and after – show your goods before and after processes: from sheep to yarn,
🐑  Meet the team – show yourself or your team behind the business.


Want to transform your farm business?
Are you read

Want to transform your farm business?
Are you ready to take your agri-business to the next level?

Instalment option - 6 monthly instalments of £1250
One time payment - We offer a 10% discount making it just £6750

Find out more on our website - go to the link in bio

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