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So, what could Brexit mean for UK Agriculture?
January 8, 2021
Creating a sustainable farm? (Choosing your diversification project)
January 11, 2021

Animal Welfare in the forefront for 2021

January 11, 2021
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When it comes to animal welfare, Great Britain is second to none! Our standards sit way higher than any other country in the world. Although this can mean that with higher standards there comes a higher cost of production. Although when selling through the supermarket the farmer may not see the extra return. But this is where we believe selling directly to the consumer can give you that competitive advantage. If you market your products successfully it’s quids in for both the farmer and the end buyer as there are far less middle meant trying to get a cut.

Red Tractor plans stricter standards from November 2021

Raising animal welfare, protecting workers’ rights and enhancing environmental protection are the primary aims of the latest review of Red Tractor standards that farmer members will have to meet from November.

Announcing plans for a fifth major upgrade since the farm assurance scheme was first introduced in 2000, chief executive Jim Moseley said further change was needed to keep up with consumer expectations.

“If we don’t evolve and don’t meet consumer demands, they will disregard Red Tractor and probably buy more on price,” he said.

“Similarly, because many retailers, caterers and brands use Red Tractor as part of their buying specification, it is quite possible that without it they would create their own standards, do their own inspections, and would have less reason to support British.”

The consultation, launched on Tuesday 5 January, follows a year of discussions with all parts of the food chain and seeks further “evolution” across the scheme’s six sectors: beef and lamb, poultry, pigs, dairy, fresh produce and combinable crops/sugar beet.

Outcomes

On animal welfare, there will be a greater emphasis on welfare “outcomes” linked to standards, rather than just the “inputs”, Mr Moseley explained.

“This includes housing structure and cleanliness, and will also make clear what is and isn’t acceptable when handling animals,” he said.

A previous consultation has already determined that dairy farmers will have to move away from the routine euthanasia of male calves by the end of this year.

Another priority will be worker welfare, in keeping with Red Tractor’s ‘Farmed with Care’ strapline.

Article taken from Farmers weekly

At Flame Marketing our core aim is to improve the rural economy through supporting agri-businesses and farms. We believe one of the key issues facing UK agriculture at present is the lack of understanding and the disconnect between the general public and the farming community. Through our Agri-marketing services, we are working to ensure consumers have a better understanding of the processed involved in making their food and maintaining the countryside.

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What messages should I be giving my customers?

A
What messages should I be giving my customers? 

A large part of marketing is about what you communicate to your customers. This will depend on your farm business, but first off, you need to think about your product. 

What is it? Be descriptive and specific. For example, if you produce pork - what type of pork? How are the pigs raised? Are they a specific breed of pig? Is the farm organic?

Next up, why is your product special to the consumer? How will your product help them? What will it offer them beyond the basic product?

Comment below with your answers!! 

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How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 

How many do you sell now and how many more would you need to sell? 10%? 20%? 50%?

How many new clients would we need to bring you to cover the cost of one of our marketing packages?

With packages starting from as little as £200 and most under £675 per month the real question is why not?

#glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation

An Outlook to 2021 Farm Policy and Funding

With 2
An Outlook to 2021 Farm Policy and Funding

With 2020 so almost over, there are significant changes to government farm policy and funding on the horizon in 2021. Two government policies, in particular, will shape the future for farming – the Environment Bill and Part 2 of Defra’s National Food Strategy.

Farm support will be further linked to environmental improvements. The lack of information and uncertainty around the level of support has been a great cause of frustration for farms. The waters are further muddied by the divergence in farm policy between UK nations. 

Check out our blog for more.


We care about your Agri-Business!

Flame Marketing
We care about your Agri-Business!

Flame Marketing was started specifically to support farm businesses. We are an agency of agricultural specialists who work in the agri-business sector. We have extensive experience in agricultural and rural industries – you’ll be in safe hands with our knowledge and expertise.

Our core values focus on client relationships and continuous learning. We are always working to make the service we offer to your farming business that bit better. 

We focus on real results and growth for your farm. All our marketing plans are tailored to your business. Our goal is to use agri-marketing to make your farm diversification a success. We want your farm to thrive.

What makes you passionate about your business? 

#glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation


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