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Farm Diversification
Top tips for quick and easy farm diversification
October 18, 2021
farm business
Rural farm business utilising homegrown produce
October 20, 2021

Combining regenerative ag with diverse income streams

October 19, 2021
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regenerative ag

Combining regenerative ag with diverse income streams

Regenerative ag is a new buzzword in ethical farming, but how can it be combined with diversification to provide profitable income streams?

Ben Taylor-Davies, aka RegenBen, spoke at Groundswell this year. He discussed how the main focus of his farm is giving something to the next generation through regenerative ag.

Based in Ross-on-Wye, Townsend Farm has historically grown potatoes and various vegetable enterprises. More recently, the mixed farm has seen the re-introduction of various livestock enterprises whilst also developing a farm shop, holiday lets and glamping. Ben gave an impassioned lecture at Groundswell, answering the question: “What is regenerative agriculture and what does it mean?”

His reply? “For me, it’s regenerating everything – your farm, soil, the environment, the community, your mind, family, income, animal welfare – and offering opportunities. The farm is just over 230ha, but I would like to derive the income from the equivalent of 1,000ha without having to make the huge investment in land purchases. Can this be done?”

Townsend Farm currently runs eight diversity projects, and Ben’s aim is to have 20 by 2025. By stacking these enterprises, the worry of one is offset by the profits from another, and according to Ben, the meaning behind the quote: “Up horn, down corn” is vital going forward in the uncertainty of post-Brexit, post-Covid-19 and economic instability with regards to prices of commodities.

For the arable side of Townsend Farm, the focus is very much on reducing inputs, maintaining outputs and increasing the soil health from which everything stems – plant health, animal health and, ultimately, human and environmental health.

Townsend Vineyard, under the label ‘Hands-off Vineyard’, produces wine from 0.75ha of a field where diversity of varieties, rootstock, row widths, heights, pruning and understory combined with sheep grazing mean the 25-year-old vineyard pretty much manages itself, with a single pruning and then picking often being the only human intervention in each season.

The farm also has a suckler herd, mixed rare breed flock, alpacas, rare breed pigs, goats, bees, chickens, ducks and geese, all of which contribute to the mob grazing or are used as management tools to regenerate ponds, control invasive weeds (Himalayan balsam), restore grassland, regenerate the soil and then provide high welfare meat or their produce.

Little Meal House is a small shop run by Ben’s wife and her friend, currently based in a converted Rice trailer, selling the farm’s own produce and that from local farms and allotments, as well as local homemade and home-baked produce. The shop runs on an honesty basis and is open 15 hours a day, 365 days a year.

Glamping is the latest of Ben’s exploits, featuring an old horse lorry converted into a lounge, two giant tipis, a converted Rice horse trailer as a kitchen, another as a bathroom, a large outdoor kitchen, a sizeable pallet lounge, and a wood-fired hot tub which used wood coppiced from the farm. The site focuses on exclusivity, with a group or large families taking the whole site.

More information, including on the Regenben Consultancy which offers tailored advice to clients, can be found at www.regenben.com

We would also recommend seeking support from marketing advisors, you can Check out our farm marketing strategy guide here, or you can book a consultation with us here. You may also benefit from attending the Farm Business Innovation show, you can get free tickets here.

Article taken from Carter Jones

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5 Instagram Reel ideas to market your artisan-spir
5 Instagram Reel ideas to market your artisan-spirit farm business

🍸 Why do we use [insert unusual ingredient] to make our [insert spirit]?
🍸 A tour of our distillery! What system do we use?
🍸 3 ways we are making our [insert spirit] carbon-neutral!
🍸 How do we make [insert spirit]? See our behind-the-scenes process!
🍸Cocktail Masterclass
🍸 Which spirit should I choose for my cocktail?

Do you use reels for your business?


Alternative meat products to add to your farm busi
Alternative meat products to add to your farm business - Charcuterie 

Charcuterie can be an excellent option for extending a product range as the products can be made from your existing meat supplies, or you could choose to team up with a local charcuterie business. 

Additionally, the shelf life of charcuterie products is often significantly longer than other meat-based products. Charcuterie also often uses less desirable parts of an animal, such as in the case of using cheaper cuts in salamis.


Instagram Reel ideas for your dairy diversificatio
Instagram Reel ideas for your dairy diversification

🧀 What happens to male calves on our farm?
🧀 A tour of our milking parlour! What system do we use?
🧀 Why do we use mob grazing for our cows? And what is it?
🧀 How do we make our ice cream? See our behind-the-scenes process!
🧀 Cheese tasting masterclass
🧀 Which cheese should I choose for my cheese board?
🧀Why should you buy milk from vending machines rather than from the supermarket?

 #cheese #britishcheese #dairy #dairyuk #britishdairy #milk #milkvendingmachine


8 farm diversification options for livestock farme
8 farm diversification options for livestock farmers

1. Milk vending machines – for dairy diversification
2. Crop mazes – for kid-friendly farm diversification
3. Shepherd Huts – the classic farm diversification
4. Glamping – the agritourism option
5. Ice cream – the tasty farm diversification
6. Storage containers – the commercial farm diversification
7. Clay pigeon shooting – for estate diversification
8. Growing truffles – the high-end farm diversification

If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend you book a consultation with us.

 #lamb #hogget #beef #organicfarming #pork #rarebreed #highwelfaremeat #agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation


Diversification idea – wool business!
Why choose a

Diversification idea - wool business!
Why choose a wool business?

A wool, yarn or fibre business can be an effective farm diversification for adding value to something that is often a by-product of the sheep farming sector. But there are also lots of other types of fibre to consider, from alpaca to plant-based fibres. Fibre businesses are useful for bringing in additional income on a smaller scale and tend to work well alongside a wider farm business strategy or even as a way to make money from your smallholding.

Fibre businesses can range from selling raw fleece through to spinning yarn and even dying yarns. 

Do you sell wool or fibre from your farm?

 #wool #yarn #knittinguk #felting #sheep #rarebreedsheep #britishwool #handspunyarn


How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

#glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation


Video content for wool businesses needn’t be har
Video content for wool businesses needn’t be hard. Some ideas could include:

🐑 How is it made videos – show the processes within your business, such as spinning
🐑  Why do we do … – explain your practices and educate your audience
🐑  Product reveals – show your new products dressed and displayed in the best possible light
🐑  Before and after – show your goods before and after processes: from sheep to yarn,
🐑  Meet the team – show yourself or your team behind the business.


Want to transform your farm business?
Are you read

Want to transform your farm business?
Are you ready to take your agri-business to the next level?

Instalment option - 6 monthly instalments of £1250
One time payment - We offer a 10% discount making it just £6750

Find out more on our website - go to the link in bio

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation
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