Flame_Marketing_Logo_Trans_Dark_SmallFlame_Marketing_Logo_Trans_Dark_Smallflame-mobile-logoFlame_Marketing_Logo_Trans_Dark_Small
  • Home
  • Our Marketing Solutions
    • Firestarter Marketing Strategy
    • Firecracker Social Media Strategy
    • Create YOUR Bespoke Marketing Solution
  • Shop
  • About Us
  • Blog
  • Contact Us
  • FAQ
Farm Diversification
Top tips for quick and easy farm diversification
October 18, 2021
farm business
Rural farm business utilising homegrown produce
October 20, 2021

Combining regenerative ag with diverse income streams

October 19, 2021
Categories
  • News
Tags
regenerative ag

Combining regenerative ag with diverse income streams

Regenerative ag is a new buzzword in ethical farming, but how can it be combined with diversification to provide profitable income streams?

Ben Taylor-Davies, aka RegenBen, spoke at Groundswell this year. He discussed how the main focus of his farm is giving something to the next generation through regenerative ag.

Based in Ross-on-Wye, Townsend Farm has historically grown potatoes and various vegetable enterprises. More recently, the mixed farm has seen the re-introduction of various livestock enterprises whilst also developing a farm shop, holiday lets and glamping. Ben gave an impassioned lecture at Groundswell, answering the question: “What is regenerative agriculture and what does it mean?”

His reply? “For me, it’s regenerating everything – your farm, soil, the environment, the community, your mind, family, income, animal welfare – and offering opportunities. The farm is just over 230ha, but I would like to derive the income from the equivalent of 1,000ha without having to make the huge investment in land purchases. Can this be done?”

Townsend Farm currently runs eight diversity projects, and Ben’s aim is to have 20 by 2025. By stacking these enterprises, the worry of one is offset by the profits from another, and according to Ben, the meaning behind the quote: “Up horn, down corn” is vital going forward in the uncertainty of post-Brexit, post-Covid-19 and economic instability with regards to prices of commodities.

For the arable side of Townsend Farm, the focus is very much on reducing inputs, maintaining outputs and increasing the soil health from which everything stems – plant health, animal health and, ultimately, human and environmental health.

Townsend Vineyard, under the label ‘Hands-off Vineyard’, produces wine from 0.75ha of a field where diversity of varieties, rootstock, row widths, heights, pruning and understory combined with sheep grazing mean the 25-year-old vineyard pretty much manages itself, with a single pruning and then picking often being the only human intervention in each season.

The farm also has a suckler herd, mixed rare breed flock, alpacas, rare breed pigs, goats, bees, chickens, ducks and geese, all of which contribute to the mob grazing or are used as management tools to regenerate ponds, control invasive weeds (Himalayan balsam), restore grassland, regenerate the soil and then provide high welfare meat or their produce.

Little Meal House is a small shop run by Ben’s wife and her friend, currently based in a converted Rice trailer, selling the farm’s own produce and that from local farms and allotments, as well as local homemade and home-baked produce. The shop runs on an honesty basis and is open 15 hours a day, 365 days a year.

Glamping is the latest of Ben’s exploits, featuring an old horse lorry converted into a lounge, two giant tipis, a converted Rice horse trailer as a kitchen, another as a bathroom, a large outdoor kitchen, a sizeable pallet lounge, and a wood-fired hot tub which used wood coppiced from the farm. The site focuses on exclusivity, with a group or large families taking the whole site.

More information, including on the Regenben Consultancy which offers tailored advice to clients, can be found at www.regenben.com

We would also recommend seeking support from marketing advisors, you can Check out our farm marketing strategy guide here, or you can book a consultation with us here. You may also benefit from attending the Farm Business Innovation show, you can get free tickets here.

Article taken from Carter Jones

Share
0

Related posts

Farm Diversification
January 21, 2023

Farm Diversification: How lockdown gardening hobby turned into veg business


Read more
Farm Diversification
January 15, 2023

Farm Diversification: Top tips for diversifying your farm business


Read more
farm business
January 11, 2023

Farm Business: How beef farmers are coping with the loss of BPS


Read more

Get in touch

Book a call with us today
Phone & Email
01803 814 147
info@flamemarketingltd.org

Location

Office Address
Clennon,
Denbury Cross,
Ipplepen,
Newton Abbot,
TQ12 5TP.

Privacy Policy

Newsletter Signup

Instagram


How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

#glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation

Agri marketing for Rare Breed Meat producers

Is
Agri marketing for Rare Breed Meat producers 

Is there still commercial value in rare and native breeds?
Over the past 10 to 20 years UK farming has almost turned completely to commercial breeds and away from our traditional Native breeds. 

Read on at our blog - Link in bio 

#agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation
https://www.flamemarketingltd.org/agri-marketing-for-rare-breed-meat-producers/


Every farmer and producer is unique, and so are th
Every farmer and producer is unique, and so are their products and businesses. So why would they all have the same marketing package?

We try to do things differently. We take the time to meet with clients, understand their specific goals and needs, and then advise them on the most suitable marketing strategy for their farm business.

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation

Farm marketing: Using Instagram to market your mea
Farm marketing: Using Instagram to market your meat box business

Meat box businesses are a great farm diversification option, particularly as they can be as big or as small scale as you need them to be. But to get the most from these direct sales, you need to have a clear farm marketing strategy that is suited to your scale and specific needs.

Read more at the link in bio 

#agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation #lamb #hogget #beef #organicfarming #pork #rarebreed #highwelfaremeat

Have you heard about our mini package?
Perfect fo

Have you heard about our mini package? 
Perfect for small and start-up diversification projects! 

So what does Flame's Membership Package include? 

1. Video editing service - maximum 5 videos per month 
2. Access to social media scheduling & analytics software - with training
3. 90 min coaching session - monthly marketing strategy coaching
4. Mini monthly marketing strategy including: 

🔥 3 x Blog Titles and Prompts per month 
🔥 2x Video prompts per month
🔥 10x social media post prompts per month 

All for just £195 p/month 

Contact us for more info

5 blog ideas for your lamb meat box business

🐑
5 blog ideas for your lamb meat box business

🐑 What is the difference between lamb, hogget and mutton?
🐑 What does it mean to be RSPCA Approved?
🐑 How to check if your lamb is from the UK?
🐑 How can sheep farming benefit rewilding?
🐑 Why we chose to produce [insert breed], a native/rare breed

 #agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation #lamb #hogget #beef #organicfarming #pork #rarebreed #highwelfaremeat


Tom knew he had to diversify his family farm, but
Tom knew he had to diversify his family farm, but he had to come up with a solid plan to convince his family. 

Going to agricultural college had opened his eyes to the range of diversification options and the need for effective marketing when selling directly to the public. 

But where to start? How to decide which diversification project to try? How to find his ideal customer? 

Sound like you? Check out our marketing packages

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation

5 blog ideas for your lamb meat box business

🐑
5 blog ideas for your lamb meat box business

🐑 5 top tips for cooking the perfect lamb roast
🐑 What are lamb sweetbreads, and how do you cook them?
🐑 Farmer’s favourite lamb and kidney pie
🐑 Lamb koftas with tzatziki and Greek salad
🐑 5 things to know about our lamb meat boxes

 #lamb #hogget #organicfarming #rarebreed #highwelfaremeat #agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation


Load More…


© 2020 Flame Marketing. All Rights Reserved.
0

£0.00

✕

Login

Lost your password?

Create an account?

  • →
  • Phone
  • Email