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Farm Diversification
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April 10, 2022
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Dairy Diversification: First Milk launches new on-farm milk vending franchise

April 21, 2022
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Dairy diversification

Dairy Diversification: First Milk launches new on-farm milk vending franchise

Milk vending machines are now one of the most common forms of dairy diversification, with an increasing number of dairy farmers investing in direct sale models to help them increase their painfully tight margins. One dairy co-operative has now taken this trend in-house by offering milk vending machine options alongside their milk buying schemes.

First Milk has announced the launch of ‘Golden Hooves’ – a new on-farm milk and dairy vending franchise – which will be rolled out this month.

The dairy co-operative’s new on-farm milk and produce vending machines aim to provide consumers with easier access to dairy products. The vending machines will allow the public to buy food from self-serve machines based on the farms where the milk is produced.

First Milk said the brand name “makes the connection with regenerative agriculture, representing the role livestock play in improving soil health, building organic matter and sequestering carbon.”

The venture will launch later this month in Derbyshire, with long-term plans to have sites located across the country.

Shelagh Hancock, First Milk’s chief executive, said that consumer interest in UK food provenance was growing.

“Consumers want to shop locally knowing that food has been produced in a way that protects and enhances animal welfare, mitigates climate change and improves biodiversity. The launch of Golden Hooves builds on this, allowing us to communicate directly with the public about how we are enriching life every day whilst working to secure the future.”

She said the vending franchise would also offer dairy farmers an opportunity to diversify their businesses.

“It will provide returns for all members as we start to sell our products to a wider audience,” she added.

If you are planning a farm marketing strategy to promote your dairy diversification then we would also recommend seeking support from marketing advisors, you can Check out our farm marketing strategy guide here, or you can book a consultation with us here.

Article taken from Farming UK

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5 Instagram Reel ideas to market your artisan-spir
5 Instagram Reel ideas to market your artisan-spirit farm business

🍸 Why do we use [insert unusual ingredient] to make our [insert spirit]?
🍸 A tour of our distillery! What system do we use?
🍸 3 ways we are making our [insert spirit] carbon-neutral!
🍸 How do we make [insert spirit]? See our behind-the-scenes process!
🍸Cocktail Masterclass
🍸 Which spirit should I choose for my cocktail?

Do you use reels for your business?


Alternative meat products to add to your farm busi
Alternative meat products to add to your farm business - Charcuterie 

Charcuterie can be an excellent option for extending a product range as the products can be made from your existing meat supplies, or you could choose to team up with a local charcuterie business. 

Additionally, the shelf life of charcuterie products is often significantly longer than other meat-based products. Charcuterie also often uses less desirable parts of an animal, such as in the case of using cheaper cuts in salamis.


Instagram Reel ideas for your dairy diversificatio
Instagram Reel ideas for your dairy diversification

🧀 What happens to male calves on our farm?
🧀 A tour of our milking parlour! What system do we use?
🧀 Why do we use mob grazing for our cows? And what is it?
🧀 How do we make our ice cream? See our behind-the-scenes process!
🧀 Cheese tasting masterclass
🧀 Which cheese should I choose for my cheese board?
🧀Why should you buy milk from vending machines rather than from the supermarket?

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8 farm diversification options for livestock farme
8 farm diversification options for livestock farmers

1. Milk vending machines – for dairy diversification
2. Crop mazes – for kid-friendly farm diversification
3. Shepherd Huts – the classic farm diversification
4. Glamping – the agritourism option
5. Ice cream – the tasty farm diversification
6. Storage containers – the commercial farm diversification
7. Clay pigeon shooting – for estate diversification
8. Growing truffles – the high-end farm diversification

If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend you book a consultation with us.

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Diversification idea – wool business!
Why choose a

Diversification idea - wool business!
Why choose a wool business?

A wool, yarn or fibre business can be an effective farm diversification for adding value to something that is often a by-product of the sheep farming sector. But there are also lots of other types of fibre to consider, from alpaca to plant-based fibres. Fibre businesses are useful for bringing in additional income on a smaller scale and tend to work well alongside a wider farm business strategy or even as a way to make money from your smallholding.

Fibre businesses can range from selling raw fleece through to spinning yarn and even dying yarns. 

Do you sell wool or fibre from your farm?

 #wool #yarn #knittinguk #felting #sheep #rarebreedsheep #britishwool #handspunyarn


How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

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Video content for wool businesses needn’t be har
Video content for wool businesses needn’t be hard. Some ideas could include:

🐑 How is it made videos – show the processes within your business, such as spinning
🐑  Why do we do … – explain your practices and educate your audience
🐑  Product reveals – show your new products dressed and displayed in the best possible light
🐑  Before and after – show your goods before and after processes: from sheep to yarn,
🐑  Meet the team – show yourself or your team behind the business.


Want to transform your farm business?
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Want to transform your farm business?
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