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The farm diversification which trains dogs to stop sheep worrying
March 4, 2021
farm diversification
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March 6, 2021

Defra to launch £12m funding towards farm diversification in agricultural greening

March 5, 2021
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Agri Marketing

Defra to launch £12m Farming Innovation Pathways fund

In 2021 DEFRA will be launching a farm innovation pathways fund towards farm innovations to make the agricultural sector greener. The full article looks at this in more detail.

Defra to launch £12m Farming Innovation Pathways fund for a greening farm diversification

Defra will launch a new research and development competition looking to create new farm-focused innovations to make the industry greener using farm diversification.

The £12m initiative will bring together farmers and businesses to develop novel technological solutions to address the challenges of productivity and sustainability.

Farming Innovation Pathways, delivered by UK Research and Innovation (UKRI) and Defra, is the first competition of its kind following the UK’s departure from the EU.

Both bodies say the competition will pave the way for research and development (R&D) to spearhead future innovation in the British agricultural sector.British farming

A range of projects will be supported, ranging from the initial spark of an idea through to developing transformational technologies that could revitalise farming.

The funding is split between feasibility projects, worth £5 million, and industrial research, worth £7 million.

Defra farming minister Victoria Prentis said the competition offered farmers the opportunity to see their ideas become reality and drive forward green growth.

“We want to see farmers manage their businesses in a way that delivers profitable food production and the recovery of nature, using the best modern technology available today,” she said.

“Promising innovations such as robotics and automation, and novel food production systems have the potential to transform business performance for our farmers and help them address some of the industry’s greatest challenges.”

farm diversification towards greening hasn’t seen as big a boost.

Farmers and businesses can apply to the competition on the GOV.UK website from 1 March 2021.

Article taken from: Farmers Guide

To see many more blogs about the latest current agricultural news visit our blogs page on our brand new website!

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5 Instagram Reel ideas to market your artisan-spir
5 Instagram Reel ideas to market your artisan-spirit farm business

🍸 Why do we use [insert unusual ingredient] to make our [insert spirit]?
🍸 A tour of our distillery! What system do we use?
🍸 3 ways we are making our [insert spirit] carbon-neutral!
🍸 How do we make [insert spirit]? See our behind-the-scenes process!
🍸Cocktail Masterclass
🍸 Which spirit should I choose for my cocktail?

Do you use reels for your business?


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Charcuterie can be an excellent option for extending a product range as the products can be made from your existing meat supplies, or you could choose to team up with a local charcuterie business. 

Additionally, the shelf life of charcuterie products is often significantly longer than other meat-based products. Charcuterie also often uses less desirable parts of an animal, such as in the case of using cheaper cuts in salamis.


Instagram Reel ideas for your dairy diversificatio
Instagram Reel ideas for your dairy diversification

🧀 What happens to male calves on our farm?
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🧀 Cheese tasting masterclass
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1. Milk vending machines – for dairy diversification
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If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend you book a consultation with us.

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Diversification idea – wool business!
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Diversification idea - wool business!
Why choose a wool business?

A wool, yarn or fibre business can be an effective farm diversification for adding value to something that is often a by-product of the sheep farming sector. But there are also lots of other types of fibre to consider, from alpaca to plant-based fibres. Fibre businesses are useful for bringing in additional income on a smaller scale and tend to work well alongside a wider farm business strategy or even as a way to make money from your smallholding.

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With packages starting from as little as £200 and most under £675 per month, why not? 

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Video content for wool businesses needn’t be har
Video content for wool businesses needn’t be hard. Some ideas could include:

🐑 How is it made videos – show the processes within your business, such as spinning
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Want to transform your farm business?
Are you read

Want to transform your farm business?
Are you ready to take your agri-business to the next level?

Instalment option - 6 monthly instalments of £1250
One time payment - We offer a 10% discount making it just £6750

Find out more on our website - go to the link in bio

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