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Chase Distillery – From potato farm to popular gin destination…

May 7, 2021
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Farm Diversification

Chase Distillery – From potato farm to popular gin destination…

Here we have found a great article looking at one of the most successful farm diversification projects within the UK. A great read to give inspiration and ideas.

Farm Diversity editor Victoria Galligan asked James Chase, Director of Chase Distillery, about how the farm went from a potato farm to a popular gin destination with their farm diversification …

Q&A with Chase Distillery

Could you explain a bit about the history of the distillery – when was it set up, and why?

Chase is a family-run distillery producing vodkas and gins made entirely from scratch. Championing field to bottle spirits since 2008, the mission was to bring the farmer to the forefront of the conversations behind the bar and at home. Too often spirits were made in vast distillers, and no focus was placed on authenticity or craft. Inspired by Williams Chase’s travels to the States, he discovered the craft spirit movement and was moved to do the same in the UK. Since 2008, we have seen a rise of craft spirit distilleries start up. There are over 6,000 gin brands on the market internationally, but few distil from scratch. As farmers, we are obsessed about giving the consumer value, and we do that by showcasing every step of production right here in Herefordshire.

James Chase of gin destination Chase Distillery

What kind of changes did you need to make at the farm to set up the farm diversification?

Luckily, we had the foresight to invest in a site that could be expanded upon, and the still house looks like it has been a distillery for 100 years. But like with any place of production, there are constant changes and tweaks to suit demand. Luckily, most of our utilities are sourced on the farm. Water is drawn from our onsite bore hole, and close to 50% of the sites power is generated from biomass. We are trying, within five years to be off grid and hopefully carbon negative.

Is it a fully family-run business or do you employ staff at the distillery?

Absolutely, both my father William and brother Harry are fully involved, but our family culture flows through the whole company which now employs 60 people full time. Family businesses are unique and are the life blood of the UK economy.

Did you get any help in the form of funding, business mentorship etc?

To date, the business has been self-funded. Chase was launched off the back of a well-established food brand Tyrrells Chips, which William founded from scratch in 2002. As you can imagine, copper is not cheap and there was a considerable investment upfront to establish the still house and the surrounding infrastructure. We have learnt lots from many people, including our still makers, Cristian Karl, right the way through to our fantastic operators who are always inspiring us to be better every day.

Chase Distillery – three of the Chase family men walk across the field

What sets your product apart from other brands?

It is a little-known fact that gin is made from vodka, and we are so proud to educate our community though distilling from scratch. We love lots of different styles of gins from all around the world – that is why the gin industry is so unique. At Chase, we are passionate about championing field to bottle spirits, and it is this ‘from scratch’ mentality that really sets us apart from the rest.

What would you say to farmers who are thinking about setting up their own distillery? Any advice?

Do what you love and really get to know the industry. It has taken a lot of patience and hard work to get the distillery up to where it is today. Whilst different categories seem saturated, notably gin, make sure your tourism element is strong. Chase’s tours have built up international acclaim. Herefordshire is not entirely accessible, but we have worked hard on this and the shop now pulls in a top revenue stream. It also gives the brand a home and is the epicentre of everything we do.

Here at Flame Marketing with offer help and guidance when setting up farm diversification. Including a FREE initial marketing consultation to set up a plan of attack for the direction you want to target for your business.

 

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5 Instagram Reel ideas to market your artisan-spir
5 Instagram Reel ideas to market your artisan-spirit farm business

🍸 Why do we use [insert unusual ingredient] to make our [insert spirit]?
🍸 A tour of our distillery! What system do we use?
🍸 3 ways we are making our [insert spirit] carbon-neutral!
🍸 How do we make [insert spirit]? See our behind-the-scenes process!
🍸Cocktail Masterclass
🍸 Which spirit should I choose for my cocktail?

Do you use reels for your business?


Alternative meat products to add to your farm busi
Alternative meat products to add to your farm business - Charcuterie 

Charcuterie can be an excellent option for extending a product range as the products can be made from your existing meat supplies, or you could choose to team up with a local charcuterie business. 

Additionally, the shelf life of charcuterie products is often significantly longer than other meat-based products. Charcuterie also often uses less desirable parts of an animal, such as in the case of using cheaper cuts in salamis.


Instagram Reel ideas for your dairy diversificatio
Instagram Reel ideas for your dairy diversification

🧀 What happens to male calves on our farm?
🧀 A tour of our milking parlour! What system do we use?
🧀 Why do we use mob grazing for our cows? And what is it?
🧀 How do we make our ice cream? See our behind-the-scenes process!
🧀 Cheese tasting masterclass
🧀 Which cheese should I choose for my cheese board?
🧀Why should you buy milk from vending machines rather than from the supermarket?

 #cheese #britishcheese #dairy #dairyuk #britishdairy #milk #milkvendingmachine


8 farm diversification options for livestock farme
8 farm diversification options for livestock farmers

1. Milk vending machines – for dairy diversification
2. Crop mazes – for kid-friendly farm diversification
3. Shepherd Huts – the classic farm diversification
4. Glamping – the agritourism option
5. Ice cream – the tasty farm diversification
6. Storage containers – the commercial farm diversification
7. Clay pigeon shooting – for estate diversification
8. Growing truffles – the high-end farm diversification

If you are planning a farm marketing strategy to promote your farm diversification then we would also recommend you book a consultation with us.

 #lamb #hogget #beef #organicfarming #pork #rarebreed #highwelfaremeat #agrimarketing #backbritishfarming #farmdiversification #ukfarming  #farmmarketing #farmbusiness #agriculturemarketing #buybritish #organicfarming #agribranding #farmbusinessinnovationshow #farmlife #ruralpowerhouse #CountryLandandBusinessAssociation


Diversification idea – wool business!
Why choose a

Diversification idea - wool business!
Why choose a wool business?

A wool, yarn or fibre business can be an effective farm diversification for adding value to something that is often a by-product of the sheep farming sector. But there are also lots of other types of fibre to consider, from alpaca to plant-based fibres. Fibre businesses are useful for bringing in additional income on a smaller scale and tend to work well alongside a wider farm business strategy or even as a way to make money from your smallholding.

Fibre businesses can range from selling raw fleece through to spinning yarn and even dying yarns. 

Do you sell wool or fibre from your farm?

 #wool #yarn #knittinguk #felting #sheep #rarebreedsheep #britishwool #handspunyarn


How much would you need to sell to invest £600 pe
How much would you need to sell to invest £600 per month in your business? 

Is it 20 veg boxes? 2 glamping holidays? 100 bars of soap? 
How many new clients would we need to bring you?

With packages starting from as little as £200 and most under £675 per month, why not? 

#glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation


Video content for wool businesses needn’t be har
Video content for wool businesses needn’t be hard. Some ideas could include:

🐑 How is it made videos – show the processes within your business, such as spinning
🐑  Why do we do … – explain your practices and educate your audience
🐑  Product reveals – show your new products dressed and displayed in the best possible light
🐑  Before and after – show your goods before and after processes: from sheep to yarn,
🐑  Meet the team – show yourself or your team behind the business.


Want to transform your farm business?
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Want to transform your farm business?
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Find out more on our website - go to the link in bio

 #glamping #agrimarketing #backbritishfarming #farmdiversification #ukfarming #agribusiness #britishfarming #farmmarketing #farmbusiness #socialmediamarketing #contentmarketing #agriculturemarketing #devon #rurallife #rbst #agristudent #buylocal #supportfarmers #buybritish #shopsmall #dairy #organicfarming #agribranding #youngfarmers #farmbusinessinnovationshow #farmlife #thisfarminglife #ruralpowerhouse #CountryLandandBusinessAssociation
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