What is Agri Marketing

Agriculture marketing comprises the process of using marketing activities to sell a farm product to consumers. Agriculture marketing aims to improve the farm’s sustainable income while offering high-quality products to consumers.

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Diversification for meat producers – finding your new customer

Organic farming is a more sustainable method of food production. Organic practices reduce farming’s impact on the environment, increases bio-diversity, and improves soil quality. Many consumers now actively look for organic products.

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Marketing solutions for farms can range from social media to print media. However, marketing for family farms increasingly focuses on selling to consumers directly through websites and social media marketing.

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Farming diversification means adapting a farm’s operation to include a wider product range. This could be changing the route to market by selling direct to consumers or non-farming activities such as glamping.

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Diversification for meat producers – finding your new customer

Social media allows agri-businesses to reach new consumers from a wider geographical area. While also providing farms with huge market research opportunities and the chance to develop strategic partnerships, further improving profitability.

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Organic farming focuses on natural practices and aims, where possible, to eliminate the use of chemicals in farming, including not using artificial fertilisers and pesticides. This is a growing sector with increasing consumer demand.

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When creating a marketing strategy for your farm, consider:

  1. Who is your target market?
  2. What is different about the product can you offer?
  3. Where/how can you communicate with consumers?

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Farming management covers all operational decisions related to the sustainable management of a farm business. This includes decisions related to crops, investments, marketing and growth. The goal is to maximise sustainable profits

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Creating a sustainable farm? (Choosing your diversification project)

Organic farming reduces the impact environmental impact of agriculture, reducing pollution from chemicals such as pesticides. It increases bio-diversity which improves pollination, improves soil quality and fertility, increasing crop quality while reducing erosion.

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Social media presents opportunities and threats to agriculture. Animal rights activists can create a hostile environment for agri-businesses on social media. But it can also allow farms to connect with consumers.

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Sustainable farming methods include:

  • Organic farming
  • Crop rotation and field resting
  • Agroforestry practices
  • Enhancing biodiversity
  • Complimentary farming e.g. bee-keeping for pollination
  • Integrated pest management (IPM)

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Organic farming is a more sustainable method of food production. Organic practices reduce farming’s impact on the environment, increases bio-diversity, and improves soil quality. Many consumers now actively look for organic products

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Social media allows farmers to communicate with consumers from a wider geographical area. While also providing farms with a wealth of information and market research, and key partnership opportunities, further improving profitability.

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Organic farming is better for the environment. Organic farming practices reduce the environmental impact of agriculture. It also increases bio-diversity and encourages local wildlife. Consumers are increasingly interested in organic products.

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